Relais & Châteaux
|This article relies too much on references to primary sources. (May 2009)|
Relais & Châteaux is a global fellowship of individually owned and operated luxury hotels and restaurants. Although the total number of members changes as members are added and others drop away, the group currently has some 500 members in 60 countries on five continents. Strongly represented in Europe, the association is growing in North America, Asia and Africa.
Established in France in 1954, the Association's mission is "to spread its unique art de vivre across the globe by selecting outstanding properties with a truly unique character."
The group is known for its extremely strict admission standards. In addition to luxurious facilities, members must have special features distinguishing them from chain hotels. Most of them are historic landmarks such as castles, manor houses, or townhouses in idyllic settings and offering exquisite cuisine. Relais & Châteaux is an example of affiliate marketing
Prospective and current members are evaluated by the group's traditional "five C" motto: Caractère, Courtoisie, Calme, Charme et Cuisine.