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For ARCA RE/MAX Series, see Auto Racing Club of America.
RE/MAX International Inc.
Traded as NYSERMAX
Industry Real Estate
Founded 1973
Headquarters Denver, Colorado, U.S.
Key people
Dave Liniger, Chairman
Gail Liniger, Vice-Chairman
Margaret M. Kelly, CEO
Vinnie Tracey, President
Revenue $143.7 million (2012)[1]
RE/MAX Headquarters in the Denver Tech Center
RE/MAX hot air balloon at a balloon festival.

RE/MAX International is an American international real estate company that relies on a franchise system. It was founded in 1973 by David and Gail Liniger in Denver, Colorado. RE/MAX is an acronym for Real Estate MAXimum.

Company structure[edit]

RE/MAX International oversees a network of more than 100,000 agents in more than 90 countries with more than 7,000 offices. The network is made up of more than 70 regions, varying in size from a metropolitan area to an entire country. The RE/MAX franchise network is described as "a global real estate system of franchisee owned and operated offices and their affiliated independent professionals".[2]

The company owns several of its own regional franchises as well as overseeing and licensing individual franchises for real estate sales offices, each individually owned and operated. RE/MAX International collects monthly and annual dues from its agents who act as independent contractors working under real estate brokers in many countries. In return, an agency provides its brokers and agents with corporate services, e.g. agent training and advertising. Brokers have full autonomy to run their business to their regional market demands. Franchise agreements do not enforce rules to operate the business and cannot dictate policy.[3][4]

Its agents operate out of over 6,000 offices worldwide. The company logo is a hot air balloon; the company slogans, "Above the Crowd", "It's the Experience", "Nobody in the World Sells More Real Estate than RE/MAX." Real RE/MAX balloons sometimes appear at balloon festivals and other events.

West Bank settlement controversy[edit]

UN Special Rapporteur Richard Falk found that real estate agents, such as RE/MAX, that promote or sell properties in Israeli settlements may be held liable for complicity in the crime of promoting settlement activity in occupied territory. Falk recommended that RE/MAX "review their arrangements with an eye towards respect for international law".[5] The Codepink and Cjpme groups have called for a boycott of RE/MAX over settlement sales.[6][7][8]


  1. ^ Mackay, Sean (September 19, 2013). "Re/Max could raise up to $205.2 million in IPO". BuzzBuzzHome News. Retrieved 19 September 2013. 
  2. ^ Harkins, Phil, and Keith Hollihan (with forward by Dave Liniger). Everybody Wins: The Story and Lessons Behind RE/MAX. Hoboken, N.J.: John Wiley & Sons, 2004. ISBN 0-471-71024-5.
  3. ^ "". 2009-01-30. Retrieved 2013-09-24. 
  4. ^ Gracie Hayes (2010-07-19). "". Retrieved 2013-09-24. 
  5. ^ Report of the Special Rapporteur on the situation of human rights in the Palestinian territories occupied since 1967 (A/68/376, 10 September 2013, Item 69 (c))
  6. ^ RE/MAX's dirty little secret: join us in our new campaign (Codepink, Oct. 8, 2014)
  7. ^ “Settlement” products and companies to boycott (Cjpme, AUGUST 2012)
  8. ^ Why is a Colorado firm selling apartments in Israel’s illegal settlements? (Electronic Intifada, 13 November 2014)

External links[edit]