Renault Samsung Motors
|Headquarters||Busan, South Korea|
|François Provost (Chairman)|
|Products||Automobiles, Luxury Cars|
|132,541 (2013)[note 1]|
|Revenue||₩3.97 trillion (2014)|
|₩147.5 billion (2014)|
|₩196.7 billion (2014)|
|Owner||Renault (80.1% )
Samsung (19.9% )
Number of employees
|4,387 (December 2013)|
|Renault Samsung Motors|
|Revised Romanization||Reuno Samseong Jadongcha|
|McCune–Reischauer||Rŭno Samsŏng Chadongch'a|
Renault Samsung Motors (Korean: 르노삼성자동차, IPA: [ɾɯnoː sʰamsʰʌŋ dʑadoŋtɕʰa]) is a South Korean car manufacturer headquartered in Busan. It was first established as Samsung Motors in 1994 by the chaebol Samsung and started selling cars in 1998, just before South Korea was hit by the Asian financial crisis. Since September 2000, it has been a subsidiary of Renault, although Samsung maintains a minority ownership.
- 1 History
- 2 Facilities
- 3 Branding
- 4 Solar energy project
- 5 Shareholders
- 6 Model lineup
- 7 Gallery
- 8 Sales
- 9 See also
- 10 Notes
- 11 References
- 12 External links
Beginnings: Samsung Group era (1994–2000)
In the early 1990s Samsung's Chairman Kun Hee Lee recognised the automobile industry as the culmination of several others. For the Samsung Group this would allow to leverage resources and technologies from the entire group including Samsung Electrics and Samsung Electronics. He initially tried to take control of Kia, but competition from other bidders and legal restrictions made him to drop the idea. The carmaker was eventually purchased by Hyundai.
Lee decided to create a new carmaker, Samsung Motors (also known as SMI) and a truck manufacturer, Samsung Commercial Vehicles Co., Ltd. (Hangul: 삼성상용차 주식회사; RR: Samseong Sangyongcha Jusikoesa), the latter through Samsung Heavy Industries with Nissan Diesel's support. SMI was established in 1994 and Daegu-based Samsung Commercial Vehicles in 1996. Unfortunately for Samsung shortly after SMI started its operations the Asian financial crisis hit. Samsung divested itself of SMI as well as other non-core subsidiaries. SMI was put up for sale, with Daewoo Motors being one of the first interested companies but as the crisis deepened was itself bought by GM. Hyundai Motors was also considered as a possible buyer, but corporate politics and strife between the Samsung Group and the Hyundai Group made this impossible. Negotiations with Renault started in December 1998 and in September 2000 the French automaker bought a 70% stake for $560 million.
Coupled with his personal affection for cars, Lee's dream of building SMI as a global force started out with technical assistance from Nissan, a company which at the time of SMI's early stages was in dire financial straits. SMI's affiliation with Nissan could have been one of the reasons for Renault buying a major share of the company, as Renault had become a major shareholder of Nissan by then. One of the very early planners for SMI has stated that technical affiliations for SMI were initially considered with Volkswagen, BMW or Honda. However, its financial situation had forced Nissan to disclose its technology and engineering expertise to SMI. Also, Nissan has supplied SMI with its engines, one of them being Nissan's famed V6 engines the VQ23DE, currently replaced by the VQ35DE.
Later developments: Renault era (2000–present)
Product and market expansion (2000–2010)
After the 2000 acquisition, Renault renamed Samsung Motors as Renault Samsung Motors (RSM). That year, company's results began to improve. Some journalists attribute this to the success of the first car manufactured at Busan (the SM5) in taxi fleets, which led to increased confidence for the model within the rest of the customers. During the next years, the company introduced a new vehicle range, including the SM3 in 2002, the SM7 in 2004 and the crossover QM5 in 2007. Over time, RSM changed its products from a Nissan-based architecture to a Renault-based one. As part of the Renault group, Renault Samsung became basically an export-oriented manufacturer.
In 2005, Renault increased its stake by acquiring an additional 10% share from the company's creditors. On 26 June 2009, Renault and Samsung agreed to renew the right of the former to use the "Samsung" trade mark on its products until 2020.
Decline in sales, electric vehicles and recovery attempts (2010–present)
The pressure from Hyundai and Kia, dominant automakers in the Korean market, increased during the 2010s, pushing RSM sales down by 27% in 2011. In the first half of 2012, they fell 41%. In August 2012, a personnel reduction of about 80% of employees was presented by the management. Finally, Renault reduced its Busan personnel by 15% (about 800 employees). With the aim of reviving the company, it invested (together with Nissan) US$160 million to make Nissan Rogues for export in order to improve the production output and also presented revised versions of the SM3 and the SM5. During 2013 the company started to market a new compact crossover, the QM3, based on the Captur. By late 2015, its cumulative sales since 2000 in the South Korean market reached 1.5 million units. In 2016, Renault Samsung introduced the SM6, a new mid-size model which is a Talisman with some minor changes for the South Korean market.
In 2012 RSM introduced an electric version of its SM3 car known as the SM3 Z.E., imported from Turkey. In October 2013 the car started to be assembled at the Busan plant and in the same year it became the leader electric vehicle by sales in South Korea with a 58% market share.
As of 2013[update], Chile is the only country outside of South Korea that RSM has sold its cars under the Renault Samsung Motors marque and not as rebadged Renaults. As of 2015[update] Renault Samsung branding has been replaced in its entirety by the Renault branding in Chile, with the vehicles themselves now being known under their global Renault names (e.g. the Renault Samsung SM5 is now the Renault Latitude).
The car manufacturing plant is located at Busan in the Sinho Regional Industrial Site and begun production in 1998. It covers 1,650,000 m2 and has capacity to manufacture 300,000 cars per year. It can produce various models simultaneously in a single production line.
Research and development
The Renault Samsung Technical Centre (Hangul: 르노삼성 중앙연구소; RR: Reuno Samseong Jungang Yeonguso) is located at Giheung near Seoul, and is one of the largest research and development facilities of Renault after Guyancourt's Technocentre. It was established in 1997 as the Samsung Motors Technical Centre, being expanded in 2000 and adopting its current name. At first it was only involved with car engineering, but at the end of 2002 was created the RSM Design Centre (Hangul: 르노삼성자 디자인센터; RR: Reuno Samseongja Dijain Senteo) within the facility to design locally the cars manufactured by the company. In early 2013 the design branch was renamed Renault Design Asia (Hangul: 르노 디자인 아시아; RR: Reuno Dijain Asia) and it was put in charge of supervising the Renault's Asian design operations.
Renault Samsung Motors has two logos, the corporate logo and the marque logo. The first is for corporate communications and is an adaptation of the Samsung Group's logo. The second is the "storm's eye" logo which is used as marque's badge and in advertising. Its shape symbolises the meeting between clients and automobiles, while its symmetry reflects stability and confidence.
The advertising slogan of Renault Samsung Motors is Discover the Difference (Hangul: 디스커버 더 디퍼런스; RR: Diseukeobeo Deo Dipeoreonseu) and was introduced in 2009. According to the company, it makes reference to the distinct quality of its products.
The company includes in its vehicles' designations numbers related to their sizes. Those numbers are 3, meaning compact or small vehicle, 5 and 6, mid-size vehicle, and 7, large vehicle. The designations also include the letters S and M, which stands for Samsung Motors and Samsung Motor Sedan. However, the sport utility vehicles replace the SM combination by QM (Quest Motoring).
Solar energy project
In March 2013, Renault Samsung Motors completed the installation of solar panels in the parking lots, rooftops and surrounding land of its Busan facility to create a 20-MW solar plant, one of the largest in the world. The project was carried out through a joint venture, Busan Shinho Solar Power SPC (Hangul: 부산신호태양광 특수목적법인; RR: Busan Sinho Taeyang-gwang Teugsumogjeogbeob-in), formed by RSM, Korea East-West Power and KC Cottrell, which also manages the plant. It provides energy to the RSM operations and nearby houses.
- SM3 (compact four-door car based on the Renault Fluence)
- SM5 (mid-size four-door car also marketed as the Renault Latitude and Renault Safrane, based on the Renault Laguna III)
- SM6 (large four-door car based on the Renault Talisman)
- SM7 (large four-door car sold as Renault Talisman in China)
- QM3 (a mini-crossover based on the Renault Captur. It is the first car of RSM that is not assembled in South Korea)
- QM5 (the first crossover from Renault Samsung based on the Nissan X-Trail, also marketed as the Renault Koleos)
|Renault Samsung SM3||−||−||−||−||16,016||29,878||19,411||30,091||71,817||29,448||21,362||48,340||64,779||42,910||22,793||25,990|
|Renault Samsung SM5||41,593†||6,362†||26,862||70,788||100,777||80,371||55,000||63,374||71,675||73,346||55,932||61,319||78,107||50,408||32,699||30,888|
|Renault Samsung SM7||−||−||−||−||−||−||6,295||25,089||17,807||14,233||15,358||18,319||13,550||17,199||5,263||3,680|
|Renault Samsung QM3||−||−||−||−||−||−||−||−||−||−||−||−||−||−||−||1,150|
|Renault Samsung QM5||−||−||−||−||−||−||−||−||−||2,518||11,832||8,487||5,481||7,618||4,936||5,466|
- ‡ Only South Korean market.
- † Samsung SQ5/SM5.
- ≠ For these years the models' number of sales only include the South Korean domestic market. The total includes both the domestic and the international market.
- Vehicles badged as Renault Samsung, Renault and Nissan.
- "Company Overview of Renault Samsung Motors Co., Ltd.". businessweek.com. BusinessWeek. Retrieved 9 March 2013.
- "2013 Registration Document" (PDF). Renault. pp. 14, 23. Archived (PDF) from the original on 8 April 2014. Retrieved 8 April 2014.
- "Annual Report 2013. Korean Automobile Industry" (PDF). Korea Automobile Manufacturers Association. ISBN 978-89-8056-042-4. Archived (PDF) from the original on 22 August 2013. Retrieved 21 August 2013.
- Kang, Su-min (11 April 2015). 르노삼성과 한국GM, 지난해 전혀 다른 길 걸었다 [Renault Samsung and GM Korea were in a completely different path last year]. businesspost.co.kr (in Korean). Business Post. Retrieved 25 November 2015.
- Wad, Peter (2002). "The political business of development in South Korea". In Gómez, Edmund Terence. Political Business in East Asia. Routledge. p. 194. ISBN 0-415-27149-5.
- "Renault Samsung: A French Recipe to Savor". businessweek.com. BusinessWeek. 6 October 2002. Retrieved 4 November 2012.
- "Company News: Samsung Planning commercial vehicle venture". nytimes.com. New York Times. 13 June 1992. Retrieved 19 March 2013.
- "History". Samsung. Archived from the original on 2 July 2013. Retrieved 19 March 2013.
- "Samsung Commercial Vehicle Applies for Bankruptcy". english.chosun.com. The Chosun Ilbo. 24 November 2000. Retrieved 19 March 2013.
- Michell, Anthony (2010). "Samsung Electronics and the Samsung Group". Samsung Electronics and the Struggle For Leadership of the Electronics Industry. John Wiley & Sons. pp. 57–58. ISBN 978-0-470-82266-1.
- "The short, troubled life of Samsung Motors?". wardsauto.com. Ward's. 1 January 1999. Retrieved 9 March 2013.
- Tiberghien, Yves (2007). "The Transformation of the Automobile Industry". Entrepreneurial States: Reforming Corporate Governance in France, Japan, and Korea. Cornell University Press. p. 199. ISBN 978-0801445934.
- "BUSINESS | Renault takes over Samsung". BBC News. 25 April 2000. Retrieved 12 October 2012.
- 삼성차 몰락의 드라마 [Samsung Motors' dramatic downfall]. donga.com (in Korean). Dong-a Ilbo Magazine. Retrieved 19 March 2013.
- "Renault Samsung Motors cumple 10 años en Chile" [Renault Samsung Motors celebrates 10 years in Chile]. terra.cl (in Spanish). Terra. 8 July 2008. Retrieved 9 March 2013.
- "Renault Samsung Motors background". Renault. Archived from the original on 29 October 2013. Retrieved 17 March 2014.
- Ahn, Seok Hyeon (6 November 2013). 갯벌위에 지어진 르노삼성, 위기를 돌파할 두 번째 열쇠는? [Renault Samsung: built over tidal. The second key is to break through the crisis ?]. biz.chosun.com (in Korean). The Chosun Ilbo. Retrieved 7 November 2013.
- "Renault compra 10% Samsung por 45 millones euros" [Renault purchases 10% of Samsung for €45 million]. hoy.com.do (in Spanish). Hoy. 29 December 2005. Retrieved 31 October 2013.
- "Renault Increases Stake in Samsung Motors to 80%". Greencarcongress.com. 29 December 2005. Retrieved 31 October 2013.
- "Renault, Samsung, renew trademark deal". Just-auto.com. 26 June 2009. Retrieved 17 March 2014.
- "PRESS DIGEST - South Korean newspapers - June 26". es.reuters.com. Reuters. 26 June 2009. Archived from the original on 17 March 2014. Retrieved 17 March 2014.
- "Renault Samsung : un plan de départ pour 80% des salariés".
- Lee, Ji-yoon (26 September 2014). "Renault Samsung Motors starts Nissan Rogue shipments to U.S.". koreaherald.com. The Korea Herald. Retrieved 27 September 2014.
- "Renault Samsung: About 800 employees opt to retire". marketswatch.com. MarketWatch. 9 September 2012. Retrieved 9 September 2012.
- "Job Cuts at Renault Samsung Motors Could Hit 80% of Staff". Industryweek.com. 10 August 2012. Retrieved 9 September 2012.
- "Renault Samsung's New Crossover Captur Named "GM3"". english.hankyung.com. Korea Economic Daily. 18 February 2013. Retrieved 21 March 2013.
- "Renault Samsung Motors to begin early QM3 sales". koreaherald.com. The Korea Herald. 14 November 2013. Retrieved 20 November 2013.
- "Renault Samsung's cumulative sales in S. Korea top 1.5 mln units". english.yonhapnews.co.kr. Yonhap News. 16 November 2015. Retrieved 16 November 2015.
- Choi, Jin-seok (18 January 2016). 르노삼성 SM6 등장, SM5의 운명은? [Renault Samsung SM6 appeared, what the fate of the SM5 is?]. plus.hankyung.com (in Korean). Korea Economic Daily. Archived from the original on 10 February 2016. Retrieved 3 February 2016.
- "Renault Samsung Starts Mass-production of Electric Vehicle SM3 Z.E.". english.hankyung.com. Korea Economic Daily. 7 October 2013. Retrieved 6 November 2013.
- "Renault Samsung aims to raise EV market share to 60 pct in 2014". english.yonhapnews.co.kr. Yonhap News. 14 March 2014. Retrieved 17 March 2014.
- "Renault Atlas March 2013" (PDF). Renault. Retrieved 5 March 2013.
- "Busan - RSM". Renault. Retrieved 19 August 2013.
- "Environmental Statement of Busan Plant" (PDF). Renault. Retrieved 19 August 2013.
- Bursa, Mark (20 September 2010). "Renault’s really useful factory". Just-auto.com. Retrieved 2 August 2013.
- 르노삼성자동차 중앙연구소 [Renault Samsung Motors R & D Centre]. chosun.com (in Korean). The Chosun Ilbo. Retrieved 18 August 2013.
- Jo, Young-sin (27 September 2007). ‘명차 공작소’ 르노삼성 기흥 중앙연구소에 가다 ["Best car workplace" goes to Renault Samsung's Giheung R&D facility]. fnnews.com (in Korean). The Financial News. Retrieved 3 August 2013.
- Diem, William (20 November 2002). "Renault Samsung New Design Studio’s First Project: Small Car". wardsauto.com. Ward's. Retrieved 2 August 2013.
- Kim, Tae-jong (18 April 2013). "RSM to lead design projects in Asia". koreatimes.co.kr. The Korea Times. Retrieved 2 August 2013.
- Park, Si-soo (25 January 2013). "Renault-Samsung eyes bigger sale". koreatimes.co.kr. The Korea Times. Retrieved 2 August 2013.
- "CI" (in Korean). Renault Samsung Motors. Archived from the original on 11 November 2013. Retrieved 11 November 2013.
- 자동차회사 [Car companies]. blog.naver.com (in Korean). Naver. 4 March 2005. Retrieved 24 March 2013.
- Kim, Kwang-Suk (2008). "The State—Business Symbiosis in Korea's IT Project: A Final Flowering of the Development State". The Political Economy of Networked Mobility: The Historical Development of the Korean Information Infrastructure, 1995-2005. ProQuest. p. 153. ISBN 978-0-549-73977-7.
- 자동차로고에 담긴 의미 [The meaning of cars' logos]. auto.hankyung.com (in Korean). Korea Economic Daily. 31 March 2008. Retrieved 21 March 2013.
- Lewis, Tony (15 September 2010). "Renault plays to Samsung’s strength". Just-auto.com. Retrieved 20 August 2013.
- Kwon, Yeok-chang (24 November 2009). 르노삼성, 새 브랜드 슬로건 발표 [Renault Samsung announced a new brand slogan]. hankooki.com (in Korean). Hankook Ilbo. Retrieved 20 August 2013.
- Yun, Jeong-Sik (19 November 2009). 엉덩이 숫자는 무슨 의미? [What back numbers means?]. heraldk.com (in Korean). Korea Herald Business. Archived from the original on 19 August 2013. Retrieved 18 August 2013.
- Kim, Hye-won (10 August 2012). "[Brand story] 한국GM & 르노삼성 & 쌍용" [Brand story. GM Korea, Renault Samsung and SsangYong] (in Korean). Theiauto.com. Archived from the original on 23 March 2014. Retrieved 23 March 2014.
- Choi, Hye-lan (2005). "자동차 이름, 앗! 그런 뜻이" [Car name. Ah! Means that.]. Patent 21 (Korea Institute of Patent Information) 64 (12): 48. Archived from the original on 27 August 2013. Retrieved 27 August 2013.
- "르노삼성 QM5 디젤 4WD LE A/T" [Renault Samsung QM5 diesel 4WD LE A / T] (in Korean). Megaauto.com. Retrieved 18 August 2013.
- Courtenay, Vince (12 July 2012). "Renault Samsung Plugs in to Large-Scale Solar Power". wardsauto.com. Ward's. Retrieved 22 March 2013.
- "르노삼성차 부산공장 태양광발전소 가동" [The Solar Power Plant of Renault Samsung Motors' Busan factory is operational]. fnnews.com. The Financial News. 18 March 2013. Retrieved 22 March 2013.
- "South Korea 1998: Daewoo Matiz takes pole position". Bestsellincarsblog.com. 12 January 1999. Retrieved 10 April 2013.
- "South Korea 1999: Hyundai Sonata new best-seller". Bestsellincarsblog.com. 1 January 2000. Retrieved 10 April 2013.
- "South Korea 2000: Sonata, Kia Carens & Daewoo Rezzo on top". Bestsellincarsblog.com. 1 January 2001. Retrieved 10 April 2013.
- "2003 Annual Report" (PDF). Renault. Retrieved 10 April 2013.
- "South Korea 2002: Samsung SM5 up to #2 at 100,777 sales". Bestsellincarsblog.com. 13 January 2003. Retrieved 10 April 2013.
- "South Korea 2003: Hyundai Sonata keeps Avante at bay". Bestsellincarsblog.com. 2 January 2004. Retrieved 10 April 2013.
- "2005 Annual Report" (PDF). Renault. Retrieved 20 March 2013.
- "2006 Annual Report" (PDF). Renault. Retrieved 20 March 2013.
- "2008 Annual Report" (PDF). Renault. Retrieved 20 March 2013.
- "December 2010 - Monthly sales" (XLS). Renault. Retrieved 20 March 2013.
- "December 2012 - Monthly sales" (XLS). Renault. Retrieved 20 March 2013.
- "December 2013 - Monthly sales" (XLSX). Renault. Retrieved 18 March 2014.
|Wikimedia Commons has media related to Renault Samsung.|
- Renault Samsung Motors Homepage (Korean)
|Renault Samsung Motors, a subsidiary of Renault Group since 2000, car timeline, 1998–present|
|Compact car||SM3 I||SM3 II|
|Mid-size car||SM5 I||SM5 II||SM5 III|
|Full-size car||SM7 I||SM7 II|