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Owner RentPath
Alexa rank Positive decrease 11,926 (April 2014)[1]
Commercial Yes
Launched 1999; 19 years ago (1999)
Current status Active a leading apartment search website on the Internet catering to the millennial population. It is owned by RentPath, LLC, an operator of a number of apartment search websites, including Apartment Guide, Lovely,, and RentPath is headquartered in Atlanta, Georgia.

History[edit] was founded in 1999 as In the winter of 2004, eBay purchased for $415 million in cash plus acquisition costs, net of's cash on hand.[2] On May 8, 2012, RentPath, LLC (then known as Primedia, Inc.) purchased from eBay for approximately $145 million.[3]

Re-Branding and National Campaign[edit]

In June 2015, launched its first ever national advertising campaign featuring comedian and actor J.B. Smoove as The Legit-a-Master™. The ad launch came as part of an overall re-branding of, which includes a new brand logo, an updated website look and feel, and an influx of new listings that more than tripled’s inventory of apartment listings. The integrated campaign also highlighted investments made over the past few years to provide HD photos, 3D floor plans, apartment listings verified by, and Certified Resident Ratings & Reviews® featuring feedback from individuals previously confirmed as actual residents.

Site Search Capabilities[edit]

The user can search without creating an account with There are many options for searching e.g. bedroom, min/max rent. The site also includes a "more filters" feature which allows for selecting amenities or other features e.g. air conditioning, pool, washer/dryer, parking.

External links[edit]