Republic Biscuit Corporation

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Republic Biscuit Corporation
Private
Traded as Rebisco
Industry Food processing
Predecessor England Biscuit Factory (1963-1973)
Founded 1963; 55 years ago (1963)
Founder Jacinto Ng
Headquarters Joy-Nostalg Center, Ortigas Center, Pasig, Philippines
Area served
Philippines
Key people
Jacinto Ng (Chairman & CEO)
Products Crackers, cookies, snacks, confectionery
Subsidiaries Suncrest Foods, Inc.
SPI Corporation
Multirich Food Corporation
Pinnacle Foods, Inc.
JBC Food Corporation
Creamline Dairy Corporation
Website www.rebisco.com.ph

Republic Biscuit Corporation (d/b/a Rebisco) is a Philippine snack food company based in Pasig City and Quezon City, Philippines. It was founded in 1963 by Jacinto Ng.[1]

History[edit]

Rebisco was founded in 1963 as England Biscuit Factory, producing biscuits from a tiny, rented second-hand factory in San Juan, with only US$5,000 in start-up (approximately 15,000 to ₱20,000). The company eventually moved out of its San Juan site to a new factory in Novaliches, Quezon City.

In 1972, England Biscuit Factory was renamed Republic Biscuit Corporation and adopted a new image. Through the years, Rebisco put up several companies to dominate other segments of the market: JBC Food Corporation in 1989; Suncrest Foods, Inc. in 1995; Multirich Corporation in 1999; and Pinnacle Foods, Inc. in 2000. In 2003, Rebisco acquired Storck Products, Inc., which previously produced confectionery products under license from August Storck, and later renamed the company as SPI Corporation.

Brands[edit]

Subsidiaries[edit]

  • Suncrest Foods, Inc.
  • SPI Corporation
  • Multirich Food Corporation
  • Pinnacle Foods, Inc.
  • Creamline Dairy Corporation
  • JBC Food Corporation

Sports[edit]

Other developments[edit]

In February 2011, Y&R Philippines won the branding work for Rebisco. Y&R was tasked to create a new global brand for Rebisco. It will include the creation of a new logo and packaging unified mark to strongly identify the vast array of products.[3]

References[edit]

External links[edit]

 This article incorporates text available under the CC BY-SA 1.0 license.