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ResellerRatings logo.
Type of site
e-Commerce review site
Alexa rankDecrease 45,471 (As of 27 January 2019)[1]
Current statusActive

ResellerRatings is an online ratings site where consumers submit ratings and reviews of online retailers, and online retailers participate to respond to reviewers and to gather reviews from their customers post-purchase. As of July 11, 2017, the site had over 6.2 million user-submitted reviews for 202,000 stores.[citation needed]

ResellerRatings operates a freemium business model. Merchants can participate to receive certain features for free, and can subscribe for additional features.[2]


ResellerRatings was launched in 1996 as a subsection of (, at that time). Its founder, Scott Wainner, sold and to EarthWeb in 1999 for several million dollars. EarthWeb sold ResellerRatings to in 2001. In 2002, shut down, and Wainner bought the site back for $32,000.[3][4]

Initially in 1996, ResellerRatings began as a hobby to help consumers, but over time it was developed into a SaaS platform with large retail customers including Zappos, HomeDepot, Newegg, and others.[5][6]

In August 2012, ResellerRatings was acquired by Answers.[7]

In January 2013, ResellerRatings changed its pricing structure for some merchants and some small merchants disagreed with these changes. Other merchants felt that the changes were justified, such as Jose Prendes of who said, "You have to put it in context,” Prendes says. “If it’s a really small operation, it would probably affect them more and they might feel they can’t afford it. For us, it’s a great way of staying in touch with customers.” [8][9]

Consumer Protection[edit]

The NY BBB and the NY Office of the Attorney General partnered with ResellerRatings in 2009 to detect and investigate illegal practices by Internet-based companies. ResellerRatings provided alerts whenever it determined that fake customer reviews were being posted on behalf of a merchant.[10]

In 2011, online retailer Full Home Appliances took issue with a customer over the contents of their review, citing the merchant's own terms of use stating that the customer essentially agreed not to post a negative review about the business, and claiming that the customer violated those terms by posting a review. At the time, the New York Times highlighted the merchant's aggressive terms.[11] Later, merchant terms of use in regards to attempts to limit what a customer could or could not say online, became a central issue with merchant in Palmer v., when charged its customer, Palmer, $3,500 for writing a negative review that it claimed violated its terms of sale. ResellerRatings played a role in this when reviews began appearing on the site, illustrating KlearGear's history of customer issues.[12] The issue was an important catalyst for the Consumer Review Freedom act of 2015 (S. 2044), to negate any such unreasonable terms of sale which attempted to penalize customers for stating their opinions.[13]

Merchant Tools[edit]

ResellerRatings provides tools to merchants to interact with reviewers and gather reviews post-sale, and syndicates ratings and reviews to engines such as Google and Bing.[14]

"Shopping Review" websites like ResellerRatings or Angie's List are insulated from what their reviewers write due to the Internet Communications Decency Act protections which shields websites from what their users do or say.[15]


  1. ^ " Traffic, Demographics and Competitors - Alexa". Alexa Internet. Retrieved 2019-01-27.
  2. ^ ResellerRatings Membership
  3. ^ Peter Yang (2002-02-21). "Reseller shut down". Retrieved 2007-03-06.
  4. ^
  5. ^
  6. ^
  7. ^ Techcrunch: Answers Acquires Online Review Service ResellerRatings
  8. ^
  9. ^“my-god-it’s-full-of-stars”-seller-rating-extensions-in-google-adwords/23240/
  10. ^
  11. ^
  12. ^
  13. ^ "Sen. Moran Introduces Legislation to Protect Consumers from Fines for Negative Online Reviews". U.S. Senate. September 18, 2015. Retrieved October 30, 2015.
  14. ^
  15. ^

External links[edit]