Responsible gambling

From Wikipedia, the free encyclopedia

Responsible Gambling, also known as Safer Gambling, is a set of social responsibility initiatives held by the gambling industry – including government regulators, operators, and vendors – to ensure the integrity and fairness of their operations and to promote awareness of the harms associated with gambling, such as gambling addiction.


Gambling addiction[edit]

Commitments to promoting awareness of gambling addiction are included within the concept of responsible gambling and can include customer-imposed limits and self-exclusion schemes. In the United Kingdom, several major banks have also offered the ability for customers to block gambling-related transactions on their credit cards. NatWest introduced a pilot in October 2019 to allow GamCare appointments to be scheduled at selected branches.[1] Earlier in the year, the UK also imposed bet limits on fixed odds betting terminals as part of an effort to control gambling addiction associated with them.[2]

In the interest of combating addiction, gambling operators in the UK are also obliged to provide certain tools allowing players to restrict their own play.[3] These include:

  • Self Exclusion / Time Out – allowing players to put their account on temporary (reversible) hiatus.
  • Reality Check – a pop-up is triggered at certain time intervals to remind players to take a break / stop playing.
  • Time Limits – used for setting strict time limits on playing sessions.
  • Deposit Limits / Account Tracker – used for enforcing a limit on deposits.
  • Permanent Account Closure – lets players close their account and cut off all contact with the gambling operator.
  • Credit Card Restrictions - make a request to your bank to block your access to internet transactions

Underage gambling[edit]

The industry has also partaken in commitments to prevent those who are not appropriately aged from participating in gambling activities.[4] Key initiatives have included the efforts of the American Gaming Association (AGA), which adopted a comprehensive guideline for underage gambling, as well as the unattended minors guideline developed with the National Center for Missing and Exploited Children.[5] In 2017, the organization announced a code of conduct for its members, which included specific training requirements for employees to deal with underage gaming.[6]

Fraudulent and criminal behavior[edit]

Operators are required[by whom?] to implement anti-money laundering policies and procedures. This involves implementing effective know-your-customer processes when taking on new customers and tracking and reporting any suspicious transactions.[citation needed]

Information privacy[edit]

Information privacy refers to the protection of customer data and records against unauthorized or unnecessary disclosure. Operators are required[by whom?] to implement policies that ensure controls and measures are in place to prevent unauthorized disclosure and use of customer information. Customer information typically relates to data such as name, address, age, telephone number, and email address.[citation needed]

Prompt and accurate customer payments[edit]

Operators must ensure that payments to and from customer accounts must be conducted according to formal and documented processes in an accurate and timely manner. Operators typically ensure that customer funds are managed separately from their own accounts and that they have sufficient cleared funds to pay all player prize wins and outstanding player balances.[citation needed]

Fair gaming[edit]

All gaming products should be tested to ensure they are fair, random and that they adhere to the rules of that game. Testing to ensure independent organizations increasingly carry out fair gaming. These organizations must make sure all online gaming experiences, like pokies and slots, are reliable and fair.[7][8]

Ethical and responsible marketing[edit]

Operators should comply with the relevant regulatory advertising codes of practice which typically ensure that advertisements are factually correct and do not target underage or vulnerable gamblers, such as players who have self-excluded themselves from gambling. It is also expected that operators should seek permission from the customer before engaging in direct marketing through the use of the customer’s personal details.[citation needed]

Customer satisfaction[edit]

Customers should be able to freely make comments or complaints to operators and expect operators to have in place adequate processes and procedures to deal with complaints, either internally or via an independent third party. For example, provides a mediation service for disputes between players and operators.[citation needed]

Secure, safe, and reliable operating environment[edit]

Operators are required[by whom?] to demonstrate internal controls and processes that adhere to the licensing conditions as stipulated by the regulatory jurisdiction that issues gaming and gambling licenses.[9] Internal controls should also be implemented to ensure that all operational, payment and technical systems and processes operate securely and effectively. In addition, operators need to demonstrate adequate business continuity management procedures to ensure that operations can continue in the event of unforeseen circumstances or disasters.[10]

Responsible gaming codes of conduct[edit]

To ensure operators, software suppliers, and associated service providers uphold the principles of responsible gaming, codes of conduct have been developed by numerous regulators, trade associations, and non-profit organizations. These competing and overlapping codes of conduct or standards have evolved over time due to the evolution of multiple legal and trade frameworks.[citation needed]

It has been acknowledged within the industry that given the large number of responsible gaming codes of conduct, there is a need to step back and re-assess what is required within the industry.[11] The European Committee for Standardization is in the process of developing Responsible Remote Gambling Measures that can protect customers and ensure that the remote gambling operators, software suppliers, and associated service providers behave responsibly, which would be adopted voluntarily.

Responsible gaming events[edit]

Several industry events have been organized to help the industry promote responsible gaming practices. The European Gaming and Betting Association organize the annual EGBA Responsible Gaming Day conference in the European Parliament in October 2010.[12][13]


  1. ^ Davies, Rob (2019-10-30). "NatWest to offer help to gambling addicts in high-street branches". The Guardian. ISSN 0261-3077. Retrieved 2019-10-30.
  2. ^ Davies, Rob (2018-05-17). "Maximum stake for fixed-odds betting terminals cut to £2". The Guardian. ISSN 0261-3077. Retrieved 2019-10-30.
  3. ^ "Responsible Gambling: Be Aware And Know Your Limits | CasinoGuide". Retrieved 2019-11-05.
  4. ^ Derevensky, Jeffrey; Gupta, Rina (2004). Gambling Problems in Youth: Theoretical and Applied Perspectives. New York: Kluwer Academic/Plenum Publishers. p. 245. ISBN 0306485850.
  5. ^ Shaffer, Howard; Hall, Matthew; Vander Bilt, Joni; George, Elizabeth (2003). Futures at Stake: Youth, Gambling, and Society. Reno: University of Nevada Press. pp. 217. ISBN 087417368X.
  6. ^ Garcia, Regina (2017-08-03). "Associated Press – Casino industry in US has new rules for responsible gambling". AGA. Retrieved 2018-09-04.
  7. ^ "Trusted pokies". Aug 3, 2021.
  8. ^ "Fair play and responsible gaming guidelines". Retrieved 2022-05-22.
  9. ^ "Safe and reliable gambling online". May 18, 2021.
  10. ^ "Three Factors to Look Out for To See If an Online Casino Is Reliable and Secure". Legal Desire. 2022-05-17. Retrieved 2022-05-22.
  11. ^ "Bayes Knowledge (formerly Cass)". Bayes Business School – City, University of London. 25 March 2022.
  12. ^ "Lack of EU betting rules is gambling with online players' safety". POLITICO. 2019-03-13. Retrieved 2023-05-08.
  13. ^ "EGBA Responsible Gaming Day". Retrieved 2023-05-08.