Restaurant Brands

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Restaurant Brands New Zealand Limited
Public (NZX: RBD)
Industry Restaurants
Founded 1989
Headquarters Auckland, New Zealand
Key people
Russel Creedy, CEO
Grant Ellis, CFO
Products KFC
Starbucks
Pizza Hut
Carl's Jr
Total equity NZ$218 million (market capitalisation 19 May 2009)[1]
Number of employees
4,500
Website [1]

Restaurant Brands New Zealand Limited, trading as simply Restaurant Brands is a New Zealand fast food company. A New Zealand Stock Exchange listed company (NZX: RBD), Restaurant Brands operates and owns the master franchising rights for the Carl's Jr., KFC, Pizza Hut, and Starbucks brands in New Zealand. RBD operates most of New Zealand's stores for the brands they own rights to and provides management and support services to New Zealand's independent franchisees of the remaining stores.

History[edit]

Restaurant Brands was formed to acquire shares in KFC and Pizza Hut from PepsiCo. It acquired KFC in 1989 and Pizza Hut in 1995. The company originally purchased 122 stores, 77 KFC stores, 43 Pizza Hut stores and 2 Joint KFC and Pizza Hut stores.

It was listed on the New Zealand Stock Exchange in May 1997 at an offer price of NZ$2.20.

Brands[edit]

KFC[edit]

KFC launched in New Zealand in 1976 by PepsiCo. Acquired by Restaurant Brands in 1989 after being floated by PepsiCo. KFC is Restaurant Brands largest revenue provider.

Starbucks[edit]

It secured the New Zealand franchise for Starbucks Coffee in 1998. The café chain opened its first store in Parnell, Auckland and now has 26 stores.[2]

Pizza Hut[edit]

Pizza Hut was acquired by Restaurant Brands in 1995 from PepsiCo. After the acquisition Restaurant Brands completely changed Pizza Hut from a dine-in business to a home delivery and takeaway operation. This was achieved by acquiring and rebranding the Eagle Boys chain. The first Eagle Boys store was converted to a Pizza Hut in June 2000 and the last store was converted just 13 weeks later. The majority are now home delivery carryout outlets. Pizza Hut stores are within eight minutes drive time of 90% of Kiwi homes. Pizza Hut employ over 500 home delivery drivers. Pizza Hut commenced selling a number of its smaller regional stores to independent franchisees in 2011. [3]

Carl's Jr.[edit]

In 2011, Restaurant Brands acquired the New Zealand franchise for Carl's Jr., an exciting new burger brand, entering a new phase of international growth. The brand commenced rolling out stores in late 2012 and now has nearly 20 stores in operation. [4]

Expansion[edit]

Australia[edit]

In 2002 the company expanded its operations overseas with the acquisition of 51 Pizza Hut stores in Victoria, Australia. The Victorian operation ultimately proved unsuccessful, Restaurant Brands exiting the Australian market entirely by early 2008.

Taco Bell[edit]

Taco Bell billboard on Ponsonby Rd, Auckland, New Zealand in 2015 Starting in 2011, rumors of Taco Bell entering the New Zealand market via Restaurant Brands surfaced. In 2013, Restaurant Brands hinted at the possibility of further expanding and introducing Taco Bell to New Zealand, saying it could be achieved within the next year or two. Speculations resurfaced in 2015 when a Taco Bell-branded sign (pictured) appeared on a Ponsonby Road storefront. [5]

International Partners[edit]

Partner Brand
YUM! Restaurants International KFC
Pizza Hut
CKE Restaurants, Inc Carl's Jr.
Starbucks Coffee International Starbucks

References[edit]

  1. ^ http://www.nzx.com/
  2. ^ http://www.restaurantbrands.co.nz/about-us/
  3. ^ http://www.restaurantbrands.co.nz/about-us/
  4. ^ http://www.restaurantbrands.co.nz/about-us/
  5. ^ http://i.stuff.co.nz/business/industries/67262155/Rumours-of-NZ-Taco-Bell-fed-by-billboard

External links[edit]