Restaurant Brands

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Restaurant Brands New Zealand Limited
Public (NZX: RBD)
Industry Restaurants
Founded 1989
Headquarters Auckland, New Zealand
Key people
Russel Creedy, CEO
Grant Ellis, CFO
Products KFC
Pizza Hut
Carl's Jr
Total equity NZ$560 million (market capitalisation 18 July 2016)[1]
Number of employees

Restaurant Brands New Zealand Limited, trading as Restaurant Brands is a New Zealand fast food company. Restaurant Brands operates and owns the master franchising rights for the Carl's Jr., KFC, Pizza Hut, and Starbucks brands in New Zealand. Restaurant Brands operates most of New Zealand's stores for the brands they own rights to and provides management and support services to New Zealand's independent franchisees of the remaining stores.


Restaurant Brands was formed to acquire shares in KFC and Pizza Hut from PepsiCo. It acquired KFC in 1989 and Pizza Hut in 1995. The company originally purchased 122 stores, 91 KFC stores, 46 Pizza Hut stores and 2 Joint KFC and Pizza Hut stores.

It was listed on the New Zealand Stock Exchange in May 1997 at an offer price of NZ$2.20.

In 2016, Restaurant Brands shares jumped 9.8 percent on the news that it had purchased New South Wales largest KFC franchiser, QSR Pty Ltd, for A$82.4 million in cash and scrip. As a result of this deal, QSR's vendor Copulos Group will gain a 4.9% shareholding in Restaurant Brands.[2]



KFC was launched in New Zealand in 1976 by PepsiCo and was acquired by Restaurant Brands in 1989 after being publicly floated by PepsiCo. KFC is Restaurant Brands largest revenue provider.[citation needed]


Restaurant Brands secured the New Zealand franchise for Starbucks Coffee in 1998. The first Starbucks store was opened in Parnell, Auckland and there are now 26 stores nationwide.[3]

Pizza Hut[edit]

Pizza Hut entered the New Zealand market in September 1974, with the opening of its first restaurant in New Lynn, Auckland.

Pizza Hut was acquired by Restaurant Brands in 1995 from PepsiCo. After the acquisition Restaurant Brands completely changed Pizza Hut from a dine-in business to a home delivery and takeaway operation. This was achieved by acquiring and rebranding the Eagle Boys chain. The first Eagle Boys store was converted to a Pizza Hut in June 2000 and the last store was converted just 13 weeks later. The majority are now home delivery and takeaway outlets. Pizza Hut commenced selling a number of its smaller regional stores to independent franchisees in 2011.[3]

Carl's Jr.[edit]

In 2011, Restaurant Brands acquired the New Zealand franchise for Carl's Jr. The brand commenced rolling out stores in late 2012 and now has nearly 20 stores in operation.[3]



In 2002 Restaurant Brands expanded its operations overseas with the acquisition of 52 Pizza Hut stores in Victoria, Australia. The Victorian operation ultimately proved unsuccessful, with Restaurant Brands exiting the Australian market entirely by early 2008.

Taco Bell[edit]

Taco Bell billboard on Ponsonby Rd, Auckland, New Zealand in 2015

Rumours of Taco Bell being introduced to the New Zealand market by Restaurant Brands began to surfacce in 2011.[4] In 2013, Restaurant Brands hinted at the possibility of further expanding and introducing Taco Bell to New Zealand, saying it could be achieved within the next year or two. Speculations resurfaced in 2015 when a Taco Bell-branded sign (pictured) appeared on a Ponsonby Road storefront.[5]


  1. ^ "Restaurant Brands NZ Limited Ordinary Shares (RBD)". NZX. Retrieved 18 July 2016. 
  2. ^ "Restaurant Brands shares jump to record on Australian foray". NZ Herald. 4 March 2016. 
  3. ^ a b c "Company Profile". About Us. Restaurant Brands. 
  4. ^ "Taco Bell would have 'legs' in NZ, Restaurant Brands says". National Business Review. 23 June 2011. 
  5. ^ Meadows, Richard (12 March 2015). "Rumours of NZ Taco Bell fed by billboard". businessday. 
  • Haynes, Peter and Fryer, Glenda. "Standard recipes? Labour relations in the New Zealand fast-food industry" in Labour Relations in the Fast-Food Industry, ed. Tony Royle and Brian Towers (Routledge, 2002) ISBN 0-415-22167-6

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