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Retila Magazine was founded in Los Angeles in 1995 by Guillermo Quezada, Rafael Martinez and Frank Barbano. The pocket-size magazine was one of the very first full-color magazine that focus in the Spanish Rock movement of the early 90's. Retila published 20 volumes between 1995 and 2000. The free magazine was mostly distributed at concerts, night clubs, and record stores. The magazine had a loyal following due to its articles and monthly calendar of events. Major sponsors, such as MGD, Mt. Dew, and Pepsi jumped aboard and uses the magazines grass-roots style to introduce their products to young Hispanics.