Riff Raff (rapper)
Riff Raff performing in December 2011
|Birth name||Horst Simco|
|Also known as||Jody HiGHROLLER, MTV RiFF RaFF,|
January 29, 1982 |
Los Angeles, California, U.S.
Horst Christian Simco (born January 29, 1982), better known by the stage name Riff Raff (often stylized as RiFF RAFF), is an American rapper from Houston, Texas. He was originally managed by Swishahouse co-founder OG Ron C. Then after being associated with Soulja Boy's imprint S.O.D. Money Gang Inc., Riff Raff is now signed to producer Diplo's record label Mad Decent. He was formerly a member of the rap group Three Loco along with Andy Milonakis and Dirt Nasty. His debut studio album Neon Icon was released on June 24, 2014 on Mad Decent.
Riff Raff was born Horst Simco in Houston, Texas, on January 29, 1982 to parents Anita Simco, a maid, and Ronald Simco, a Vietnam War veteran with severe post-traumatic stress disorder who worked various jobs including as a police officer and Walmart manager. His mother grew up in Ohio, descending from a family of German and Lithuanian Jews that included several survivors, and victims, of the Holocaust. Riff Raff was the second of four siblings. He and his family lived in Copperfield, a suburb 25 miles northwest of Houston. Growing up he was obsessed with basketball, playing frequently with other children in his neighborhood. By the middle of the decade, the Simcos had moved to nearby Stone Creek, which had recently developed a gang problem. He attended Langham Creek High School, where he was shooting guard on his school's basketball team, before dropping out in his senior year. Shortly thereafter he obtained his GED.
Soon afterward, his parents divorced, and around the same time his father was diagnosed with tonsil cancer, moving to Duluth, Minnesota to get out of the heat. For a time, Riff Raff and his siblings were shuttled back and forth between Duluth and Houston, where their mother remained. In 2001, he enrolled at Hibbing Community College in Hibbing, Minnesota, where he played on the basketball team for a month and majored in liberal arts. Feeling out of place, he dropped out in 2003 and moved back to Houston, where he painted cars in the in-vogue "candy-colored" style and gradually built his new identity. He eventually relocated to Los Angeles and began to take his rapping career seriously.
Riff Raff started rapping in 2005, making homemade CDs of his rapping over other artists' beats, and passing them out at various malls in Houston. He credited his early influences being Texas veteran rappers Devin the Dude and Paul Wall. Riff Raff took advantage of social media on Myspace, YouTube and WorldStarHipHop in late 2008, releasing songs, freestyle-videos, and sketch clips, which showcased his talent slapstick and performance art. He did this with the help of his first talent manager, DB da Boss, whose studio provided recording and video services. DB spoke with LA Weekly about the rapper, saying "He was very driven, very ambitious. You couldn't deny his work ethic," going on to say, "Underneath that shell is a very intelligent man." He looked up to Northside Houston rappers from label Swishahouse, who were blowing up around that time, including Paul Wall, Chamillionaire and Slim Thug. He began doing his hair up in braids popular among "Northsiders" like Slim Thug and shopping for bling at TV Jewelry, a store co-owned by Paul Wall and charismatic Vietnamese immigrant "TV" Johnny Dang, from whom Riff Raff also purchased gold grills. Like many other artists from Houston, Riff Raff also spent much of his time selling CDs at colleges and malls, occasionally alongside other local talent such at Fat Tony and Freestyle Bully.
In an effort to get on television he went on many auditions, including for a part in a peanut butter commercial intended for a teenager. He and his friend also tried out for P. Diddy's Making the Band, to no avail. He was so determined to become famous that he flew to Atlanta to try out for MTV's reality show From G's to Gents. When he learned that he had made the cast for the program's second season, before taping had even begun, he immediately got a giant MTV logo tattooed on his neck and adjusted his stage name to "MTV Riff Raff". Though he was eliminated from the series on the second episode, he left an impression on viewers through his extravagant way of dressing and funny ad-libs. Upon the season's debut in early 2009 appearance on the show would garner and immediate reaction to him, and catapulted his career.
The same year actor, comedian and rapper Simon Rex noticed Riff Raff after being shown to him by notable producer The Alchemist. Rex contacted Riff Raff after watching one of his freestyle videos in which he revealed his phone number, and soon enough the two became friends and began recording as Riff Raff and Dirt Nasty. The pair later formed a rap group Three Loco along with comedian Andy Milonakis, increasing Riff Raff's popularity by tapping into the two celebrities' fan bases.
2010–12: SODMG, Mad Decent, Various mixtapes
Beginning in 2011, Riff Raff begun to be managed by OG Ron C of Swishahouse fame, and moved to Los Angeles. Riff Raff then started releasing more music videos that furthered the artist's internet fame. Those include songs such as "Jose Canseco", and "Marc Jacobs". Then in mid-2011, Riff Raff signed to Soulja Boy's label S.O.D. Money Gang Inc.. Riff Raff joined Soulja Boy's SODMG label before they met in person; no paperwork was ever signed. However, Riff Raff still wore the imprint's chain, got its logo tattooed, and again adjusted his stage name, this time to Riff Raff SODMG. They would remain affiliated for around a year, but the label did not push or pay Riff Raff, which would result in him leaving the label. Soulja Boy publicly called Riff Raff a "cokehead" following their split.
Some time before the official split Riff Raff affiliated with producers such as Diplo and Harry Fraud, as well as with Queens rapper Action Bronson. The music video he released for his collaboration with Fraud and Bronson, "Bird on a Wire," hit the one million plays-mark in roughly two months. "Bird on a Wire" was listed as the 27th best song of 2012 by Complex Music.
In early 2012 he would release music videos for the songs, "Larry Bird", "Time" and the Chief Keef collaboration "Cuz My Gear", among others. In April 2012, Riff Raff also announced a collaborative album with Diplo tentatively titled Jody Highroller with guests Skrillex, Usher, Soulja Boy, Gucci Mane, Mystikal and Rusko. In June 2012, Riff Raff released the Summer of Surf mixtape. He signed with Diplo's label Mad Decent in June 2012. The same year he released the album, The Golden Alien, independently in July  as well as Rap Game Bon Jovi  which feature tracks produced by MikeChekMusic, "Freeze Dried", "Obtuse Angle". It was followed by the release of the mixtape, Birth of an Icon, in August, which was listed by Stereogum as their "Mixtape of the Week."
2013–2014: Neon Icon
Following the release of his mixtape Hologram Panda with producer Dame Grease, Riff Raff told MTV that his upcoming Mad Decent second studio album would be titled Riff Raff, The Neon Icon, later shortened to Neon Icon. In February 2013 he told Complex that his second studio album is due out some time during the third quarter of 2013.
On June 25, 2013 he released a single titled "Dolce & Gabbana" , produced by DJ Carnage as the first single from Neon Icon, however two days later he announced that the song wouldn't be included on the album. He was also featured on Far East Movement's single "The Illest" around the same time. Then on July 12, 2013 he released another non album single titled "Mr. Popular", and four days later released the music video for the song. In August 2013, Riff Raff announced that he would be releasing a collaboration album with Action Bronson titled Galaxy Gladiators in 2014.
On November 26, 2013 he released the first official single for Neon Icon titled "How To Be the Man" and produced by DJ Mustard. That same month, Riff Raff told Rolling Stone in an interview that leading up to the album's release he would release various "left-over" tracks from the album's recording sessions These notably included the Boi-1da produced "Real Boyz", featuring rappers OJ da Juiceman and Cap 1, as well as "Suckas Askin' Questions" with Lil Debbie and "Shoulda Won a Grammy" with Action Bronson. In March 2014, prior to the album's release, Rolling Stone included the album on their list of "27 Must-Hear Albums of 2014". On May 20, 2014, Riff Raff announced through his Twitter that after much delay, Neon Icon was scheduled for a June 24, 2014 release date. The same day the official track listing for the album was revealed, which included previously announced collaborations Mac Miller, Childish Gambino, Paul Wall, Mike Posner and Amber Coffman of Dirty Projectors as well as Slim Thug.
2015–present: Peach Panther
Riff Raff announced his intention to release his second studio album Peach Panther on June 1, 2015. The first single, "Spazz Out" featuring production from Travis Barker was released around this time, however the album itself would end up being delayed until 2016. He then released an EP entitled Trench Coat Towers in early November 2015. He extended the release date for Peach Panther several times, with early 2016 being cited on his Instagram as the current date. He was also featured on several singles during 2015, including "Doctor Pepper" with Diplo, CL, and OG Maco, and Flux Pavilion's single "Who Wants to Rock". In early 2016 he released the first single from Peach Panther, "Carlos Slim". The album was eventually released on June 24, 2016.
In April 2016, Riff Raff announced a partnership with Stampede Management and BMG, raising $4 million USD for his Neon Nation Corporation to invest in music as well as in "movies and talent across the globe to build an entertainment empire."
Spring Breakers controversy
On February 15, 2012, film director Harmony Korine contacted Riff Raff about appearing in an upcoming movie of his which would turn out to be Spring Breakers. Once the details of the movie came out, there was speculation that the main character Alien was based on Riff Raff. However, according to James Franco, his character was based on the underground rap artist Dangeruss. He said "Of course Harmony and I looked at some of Riff Raff's videos as inspiration, but he was one of a number of people we looked at. I would say the biggest influence on the role was this local Florida rapper named Dangeruss. He's fairly unknown, but he was down there in the place, living the life, and he became the biggest model for me, and he's in the movie."
There was much back and forth between both camps about the issue, including Riff Raff appearing in a cameo for One Life to Live playing a character called "Jamie Franko". Then during July 2013 Riff Raff announced he was suing the creators of Spring Breakers for 10 million dollars for sampling his life without his permission or a proper producer credit. However, a search for court documents by LA Weekly in September 2013 resulted in no findings.
Riff Raff has a large number of tattoos, including the logos for WorldStarHipHop, NBA, and MTV, which he had acquired during auditions for the 2009 reality TV show From G's to Gents. Previously, he had a BET tattoo on the front of his right shoulder, which was later covered up with a tattoo of his dog, "Jody Husky". He is a fan of The Simpsons, with a tattoo of Bart holding test tubes that reads "The Freestyle Scientist" on his chest. He also has a large gothic cross below his left shoulder, framed by a prayer that reads, "Dear Jesus, Please Let Me In. Your Child, Horst Simco."
On August 11, 2013, Riff Raff was arrested in Greensboro, North Carolina after police allegedly found an open container of alcohol, marijuana, another unspecified illegal substance and drug paraphernalia in his vehicle. Riff Raff was booked into jail along with the two passengers in his vehicle, and was released without bail later that night.
|2009||From G's to Gents||Himself|
|2013||One Life to Live||Jamie Franko|
|2014||Wild 'n Out||Himself|
|2015||Major Lazer||Double Cup (voice)|
- Westhoof, Ben (Sep 10, 2013). "Becoming Riff Raff: How a White Suburban Kid Morphed Into Today's Most Enigmatic Rapper". LA Weekly.
- "Exclusive: Riff Raff Wants to Be EDM Justin Bieber". Billboard. Retrieved 2015-11-08.
- Platon, Adelle (April 5, 2016). ""Riff Raff Teams with Stampede Management To Launch Neon Nation Corporation Label, Debuts 'Carlos Slim' Single: Exclusive"". Billboard (magazine). Retrieved April 5, 2016.
- "Riff Raff arrested in North Carolina | Hot Topics | a Chron.com blog". Blog.chron.com. 2013-08-12. Retrieved 2013-08-25.
- Weiss, Jeff (May 24, 2012). "Is Riff Raff Serious?". LA Weekly.
- "The Break Presents: RiFF RaFF". XXL Magazine. January 6, 2012.
- Winslow, Mike (June 19, 2012). "Houston Rapper Riff Raff Signs With Diplo's Label". All Hip Hop.
- Martinez-Belkin, Neil (August 9, 2012). "Riff Raff, "Bringing the Rice Out" (XXL Exclusive Online Feature)". XXL.
- Maness, Carter (May 10, 2012). "Riff Raff Signs To Diplo's Mad Decent Label". MTV.
- Goble, Corban (August 14, 2012). "Three Loco – "We Are Farmers" (Feat. Diplo) Video". Stereogum.
- Fleischer, Adam (20 May 2014). "Riff Raff's Album Has An Official Release Date…And A Baby On The Cover". MTV News. Viacom. Retrieved 24 May 2014.
- "Watch Part Two Of A$AP Rocky & Riff Raff's Hilarious Interview - XXL". Xxlmag.com. 2013-09-19. Retrieved 2013-09-23.
- "Inside Riff Raff's Weird World | Music News". Rolling Stone. Retrieved 2014-04-27.
- "Seven Embarrassing Incidents Rappers Had Before They Were Famous - Page 7 of 8 - XXL". Xxlmag.com. 2013-08-08. Retrieved 2013-08-25.
- Artist Biography by David Jeffries. "MTV Riff Raff | Biography". AllMusic. Retrieved 2013-09-23.
- Cooper, Duncan (June 28, 2011). "Video: Riff Raff SODMG, "Jose Canseco"". The Fader.
- "Riff Raff – "Marc Jacobs" (Music Video)". VLAD TV. September 3, 2012.
- Starbury, Allen (June 6, 2011). "Soulja Boy Signs Former MTV Reality Star Riff Raff To SODMG Imprint". Baller Status.
- "Riff Raff Talks Beef With Soulja Boy - XXL". Xxlmag.com. 2012-06-19. Retrieved 2013-09-23.
- "Action Bronson & Riff Raff – "Bird On A Wire" Video". Stereogum. 2012-02-10. Retrieved 2013-09-23.
- "The 50 Best Songs of 2012". Complex Music. Retrieved December 18, 2012.
- Cooper, Duncan (April 13, 2012). "Video: Riff Raff, "Time"". The Fader.
- Goble, Corban (April 30, 2012). "Chief Keef & Riff Raff – "Cuz My Gear" Video". Stereogum.
- "Riff Raff: "Skrillex, Usher, Soulja Boy On My Diplo-Produced LP" - Music News - Fuse". Fuse.tv. 2012-04-02. Retrieved 2013-09-23.
- Cooper, Duncan (July 1, 2012). "Download Riff Raff's Summer of Surf Mixtape". The Fader.
- "Riff Raff Signs To". Mad Decent. Retrieved 2013-09-23.
- "The Golden Alien by Riff Raff on iTunes". iTunes. Retrieved 2016-01-07.
- "Rap Game Bon Jovi by Riff Raff on iTunes". iTunes. Retrieved 2016-01-07.
- Battan, Carrie (August 2, 2012). "Update: RiFF RAFF". Pitchfork Media.
- Breihan, Tom (August 15, 2012). "Mixtape Of The Week: Riff Raff Birth Of An Icon". Stereogum.
- Phillip Mlynar. "Riff Raff Suggests Listening to 'Hologram Panda' With "Ass Cheeks in Hand"". MTV Hive. Retrieved 2014-05-20.
- Partying with RiFF RAFF and Talking Style Icons, James Franco, and His New Clothing Line. Complex (February 27, 2013). Retrieved on March 15, 2013.
- "iTunes - Music - Dolce & Gabbana - Single by Riff Raff". itunes.apple.com. 2013-06-25. Retrieved 2013-08-25.
- "ScHoolboy Q "The Process" with Peter Rosenberg". Complex. 2013-09-17. Retrieved 2014-01-27.
- Hunte, Justin (2013-09-19). "RiFF RaFF Says "Dolce & Gabbana" Isn't Good Enough For "NEON iCON" | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales". HipHop DX. Retrieved 2014-05-13.
- "RiFF RaFF Lives Hoop Dreams, Bakes Potatoes in 'Mr. Popular' Video | SPIN | SPIN Mix | Videos". SPIN. 2013-07-16. Retrieved 2013-08-25.
- "iTunes - Music - Mr. Popular - Single by Riff Raff". itunes.apple.com. 2013-07-12. Retrieved 2013-08-25.
- "Twitter / JODYHiGHROLLER: RiFF RAFF & @ActionBronson". Twitter.com. Retrieved 2013-08-25.
- Diep, Eric (2013-10-08). "Riff Raff And Action Bronson Are Making A Joint Album - XXL". Xxlmag.com. Retrieved 2014-04-27.
- Diep, Eric (2013-05-19). "Riff Raff "How To Be The Man" (Produced by DJ Mustard) - XXL". Xxlmag.com. Retrieved 2014-04-27.
- Phillip Mlynar (2013-11-15). "Riff Raff Has 10 New Songs Coming Before 'Neon Icon' | Music News". Rolling Stone. Retrieved 2014-01-27.
- "Listen: RiFF RAFF and Action Bronson: "I Shoulda Won a Grammy" | News". Pitchfork. 2014-02-01. Retrieved 2014-06-25.
- "Spring Music Preview 2014: 27 Must-Hear Albums: Riff Raff, 'Neon Icon' April 29th". Rolling Stone. Retrieved 2014-06-25.
- "Twitter / JODYHiGHROLLER: NEON iCON ALBUM DROPS 6/24". Twitter.com. Retrieved 2014-05-20.
- "RiFF RAFF Reveals "NEON iCON" Tracklist". Hotnewhiphop.com. Retrieved 2014-05-20.
- "Riff RAFF Inks $4 Million Deal for his Neon Nation Corp.". BallerStatus.com. April 7, 2016.
- "RiFF RaFF Speaks On 'Spring Breakers' Lawsuit, What He'd Do With $10 Million - XXL". Xxlmag.com. 2013-07-19. Retrieved 2013-08-25.
- Long, Stephanie (March 28, 2012). "James Franco to Play Riff Raff in Upcoming Harmony Korine Film". Vibe.
- "Last Night...Talking Cornrows with James Franco". GQ.
- 5/07/13 1:22pm 5/07/13 1:22pm. "Here's Riff Raff Impersonating James Franco on One Life to Live". Gawker.com. Retrieved 2013-08-25.
- "Riff Raff Is Suing 'Spring Breakers' Creators For $10 Million - XXL". Xxlmag.com. 2013-07-16. Retrieved 2013-08-25.
- "RiFF RAFF Arrested North Carolina, Jail Vine". Complex. 2013-08-12. Retrieved 2013-08-25.
- Jonah Weiner (2013-10-08). "Inside Riff Raff's Weird World | Music News". Rolling Stone. Retrieved 2014-04-27.