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RiceGum - Tanner Fox.png
Le in 2018
Personal information
BornBryan Le
ResidenceLos Angeles, California, U.S.
OccupationYouTuber, rapper
YouTube information
Also known asRiceGum
Years active2012–present
Subscribers10.8 million (RiceGum)
1.5 million (RiceGumExtra)
Total views1.8 billion (RiceGum)
43 million (RiceGumExtra)
Associated acts
YouTube Silver Play Button 2.svg 100,000 subscribers 2016[1]
YouTube Gold Play Button 2.svg 1,000,000 subscribers 2016[2]
YouTube Diamond Play Button.svg 10,000,000 subscribers 2018[3]
Subscriber and view counts updated as of May 5, 2018.

Bryan Le,[4] known by his online pseudonym RiceGum, is an American YouTube personality and musician.

In November 2017, Le was ranked at number 25 on the Billboard Emerging Artists chart.[5] His single "It's Every Night Sis" was certified platinum by the Recording Industry Association of America (RIAA) in March 2018.[6]


RiceGum was featured in the Super Bowl LII commercial for Monster headphones. In the ad, he plays a man on a subway who is inspired by Iggy Azalea to fashion a headset from scratch, which is accepted by an executive.[7][8]

As of August 2018, his main channel is the 231st most subscribed channel overall.[9]

Music career

Billboard has referred to Le as a "YouTube celeb" known for his diss tracks.[4] In 2017, Le released a single titled "It's Every Night Sis" featuring fellow YouTube personality Alissa Violet,[4] which was a response track to Jake Paul's viral song "It's Everyday Bro".[10] It reached number 80 on the Billboard Hot 100 and is his first charting single.[11]

The single was followed by "God Church" in July 2017, its title another reference to Paul's "It's Everyday Bro",[12] which reached number one on the Comedy Digital Track Sales chart.[13]

RiceGum was featured in the video for "Earthquake" by YouTube personality and rapper KSI, released on August 12, 2017. The video has since been viewed over 39 million times.[14]


Arguments with other YouTube personalities

Ian Carter, a YouTuber by the channel name of iDubbbzTV, made an episode of his popular "Content Cop" series on RiceGum (a series where he critiques other YouTubers' content), which received over 30 million views and over 1.7 million likes.[15] The end of the video featured the diss track "Asian Jake Paul". It was also the most trending video in multiple countries, making it the fastest-growing of the "Content Cop" series, and RiceGum lost 50,000 subscribers.[citation needed] In response to the video, RiceGum made the diss track "Frick da Police".[15] RiceGum has also been in controversies with other popular YouTubers and musicians such as TheOdd1sOut and Danielle Bregoli.[16]

Hong Kong vlog controversy

On June 12, 2018, RiceGum uploaded a video of himself in Hong Kong through his main YouTube channel. In the video, he asks strangers and a staff member in a local McDonald's if they have dog on the menu as he says he had heard that "there are jokes about Asians eating cats and dogs in China." He also jokes about wanting to have dog and cat meat to eat as he is "always open to try new things".[17] He comments on Hong Kong street food beef entrails, questioning if it is dog meat and saying "that shit looks disgusting".[18] He filmed comedian M2THAK walking up to a man in the Hong Kong International Airport, yelling "Do you understand the words that are coming out of my mouth?", allegedly imitating a scene from the Hollywood movie Rush Hour starring Jackie Chan and Chris Tucker to imply that Asian communities do not understand English.[19] M2THAK was also filmed repositioning mannequins in a store window into sexually suggestive poses.[20] The video included a scene where they gave a half-eaten ice cream to a local Hong Kong man.[21] Other actions such as touching strangers' hands, disrupting store operations, asking in the street "do you fuck with RiceGum?", "where the bitches at", "where the hoes at", and using the Japanese flag to note their arrival in Hong Kong in the video also drew criticism online.[citation needed]

Online commentary has compared the video to Logan Paul's Japan vlog controversy,[22] saying that he is being disrespectful and culturally insensitive in a foreign country.[23] Jimmy Wong tweeted in his Twitter account saying that he is disappointed as RiceGum's videos are now "disrespectful, ignorant, borderline racist, & shameful to all creators, especially Asians" and asks him to "please grow up & stop".[24]

Two weeks later, on June 26, when the video received different criticism in China and other Asian countries, RiceGum released an apology video, saying that he was just "joking around".[25] He defended himself saying that he was just trying to use Asian stereotypes to point to American comedy culture and that people are being too sensitive. He further explained that he believed it is acceptable as he is also an Asian.[26] He also said that he wanted to return to Hong Kong, but says that he is "kind of scared now because the people may hit me and beat me up". However, the video was considered insincere; media site Polygon described that his apology was done "in a somewhat glib manner" and What's Trending said the apology "sounded [incredibly] forced".[27][28] The video of his Hong Kong tour is currently removed from YouTube due to the violation of YouTube's Terms of Service.[29][30]

Mystery box website promotion

In January 2019, RiceGum, along with fellow YouTuber Jake Paul, came under fire for promoting MysteryBrand, a website which offers the chance to open a digital "mystery box" of pre-selected items with a promise to win one in real life at random. Many users have said they have not received prizes they won through the site.[31]



Title Year Peak chart positions Certifications Album

"It's Every Night Sis"[34]
(featuring Alissa Violet)
2017 80 34 55 non album singles
"God Church"[35]
"Frick da Police" [A] 45 67


  1. ^ "Frick da Police" did not enter the Billboard Hot 100, but peaked at number five on the Bubbling Under Hot 100 Singles chart.[36]

See also


  1. ^ "RiceGum on Twitter". Twitter. Retrieved 2018-07-29.
  2. ^ "1 MILLION SUBSCRIBERS! THANK YOU SO MUCH". YouTube. April 19, 2016. Retrieved April 16, 2018.
  3. ^ "YouTube Sent Me The Wrong Play Button (10 Million Subscribers)". YouTube. May 1, 2018. Retrieved May 5, 2018.
  4. ^ a b c Cirisano, Tatiana (September 1, 2017). "'Its Everynight Sis' Hits Hot 100: How Jake Paul and Alissa Violet's YouTube War Hit the Pop Charts". Billboard. Retrieved April 3, 2018.
  5. ^ "RiceGum Chart History: Emerging Artists". Billboard. Retrieved April 3, 2018.
  6. ^ a b "Gold & Platinum". Recording Industry Association of America. Retrieved April 15, 2018.
  7. ^ Kent, Mike. "Extended Version of Ricegum's Super Bowl LIII Commercial Plus Reaction". Dexterto. Retrieved April 14, 2018.
  8. ^ Lynch, Joe (February 4, 2018). "Iggy Azalea Returns In Monster Products' 2018 Super Bowl Commercial". Billboard. Retrieved April 14, 2018.
  9. ^ "Top 500 YouTubers sorted by Subscribers – Socialblade YouTube Stats – YouTube Statistics". Retrieved August 26, 2018.
  10. ^ Daluisio, Alexandra (June 7, 2017). "RiceGum, Alissa Violet Jake Paul Diss Track, Song". Retrieved August 30, 2017.
  11. ^ a b "RiceGum – Chart History (Billboard Hot 100)". Billboard. Retrieved April 3, 2018.
  12. ^ HueyTheFreeman (July 26, 2017). "RiceGum breaks down "God Church" on Genius Verified!". Retrieved May 3, 2018.
  13. ^ "RiceGum – Chart history". Billboard. Retrieved August 30, 2017.
  14. ^ "KSI ft Ricegum – Earthquake (Official Music Video)". YouTube. Retrieved August 14, 2017.
  15. ^ a b Stone, Brianna (October 19, 2017). "iDubbbz and RiceGum YouTube Beef Gets Ugly and Pathetic". The Daily Dot. Retrieved April 14, 2018.
  16. ^ Katzowitz, Josh (March 2, 2018). "Danielle Bregoli Feuds With RiceGum—And It's Gotten Nasty". The Daily Dot. Retrieved April 15, 2018.
  17. ^ ETtoday. "網紅遊香港「找貓狗肉吃」!白目問:哪邊有妓女 港網友氣炸 | ETtoday新聞雲" [YouTube personality travels to Hong Kong "finding dog and cat meat to eat"! Asks "where are those prostitutes?" Angered Hong Kong netizens]. ETtoday新聞雲 (in Chinese). Retrieved June 26, 2018.
  18. ^ 卡洛兒 (June 23, 2018). "美國YouTuber遊港拍片 追問路人哪裏有妓女及狗 網民鬧爆侮辱" [American YouTuber vlogging in Hong Kong, asking strangers where are the prostitute and dogs at. Netizens saying that it was an insult.]. 香港01 (in Chinese). Retrieved June 26, 2018.
  19. ^ "'Where the hoes at?': Asian American YouTuber RiceGum slammed for 'ignorant' Hong Kong video - Resonate". Resonate. June 26, 2018. Retrieved June 26, 2018.
  20. ^ "YouTuber RiceGum Is Being Criticized For His Stunts In Hong Kong And Compared To Logan Paul". BuzzFeed. Retrieved 2018-07-11.
  21. ^ "問「哪裏有狗或貓肉」 送出咬過一半雪條 美國網紅拍片涉侮辱香港人" [Asking "where are the dog and cat meat?", giving out half-eaten ice cream. American YouTuber vlogging, insulting Hong Kong people.]. 成報. Retrieved June 26, 2018.
  22. ^ "RiceGum Films Himself Terrorizing Hong Kong, Asks Locals Where to Eat Cats and Dogs". Retrieved June 28, 2018.
  23. ^ "Asian-American YouTuber makes fool of himself in HK by asking where he can eat dog and 'where the hoes at?' | Coconuts Hong Kong". Retrieved June 26, 2018.
  24. ^ Holmes, Martin (2018-06-29). "YouTuber RiceGum Faces Backlash Over 'Ignorant' Hong Kong Travel Video". ET Canada. Retrieved 2018-07-11.
  25. ^ "YouTuber RiceGum asks locals where he can eat dog meat in offensive Hong Kong travelogue – shanghaiist". Retrieved June 28, 2018.
  26. ^ "YouTuber RiceGum called out for acting like an idiot in Hong Kong". The Daily Dot. June 27, 2018. Retrieved June 28, 2018.
  27. ^ "RiceGum called out over insulting, Hong Kong travel vlog". Polygon. Retrieved June 28, 2018.
  28. ^ "VIDEO: Why Is China FURIOUS At RiceGum? | What's Trending". What's Trending. 2018-07-02. Retrieved 2018-07-11.
  29. ^ "RiceGum's Hong Kong video revealed the worst of clickbait trend". South China Morning Post. Retrieved 2018-07-11.
  30. ^ "Why I Left The Clout House (im sorry) - YouTube". Retrieved 2018-07-11.
  31. ^ Shamsian, Jacob (January 3, 2019). "Jake Paul and other influencers are promoting 'mystery boxes' to their young audiences. Critics say it's a scam". Insider. Retrieved January 3, 2019.
  32. ^ "RiceGum – Chart History: Hot R&B/Hip-Hop Songs". Billboard. Retrieved April 3, 2018.
  33. ^ "RiceGum – Chart History: Billboard Canadian Hot 100". Billboard. Retrieved October 24, 2017.
  34. ^ "It's Every Night Sis (feat. Alissa Violet) – Single by Ricegum on Apple Music". iTunes. Retrieved August 16, 2017.
  35. ^ "God Church – Single by Ricegum on Apple Music". iTunes. Retrieved August 16, 2017.
  36. ^ "RiceGum – Chart History (Bubbling Under Hot 100 Singles)". Billboard. Retrieved April 3, 2018.

External links