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Le in 2018
|Residence||Los Angeles, California, U.S.|
|Also known as||RiceGum|
|Subscribers||10.8 million (RiceGum)|
1.5 million (RiceGumExtra)
|Total views||1.8 billion (RiceGum)|
43 million (RiceGumExtra)
|Subscriber and view counts updated as of May 5, 2018.|
In November 2017, Le was ranked at number 25 on the Billboard Emerging Artists chart. His single "It's Every Night Sis" was certified platinum by the Recording Industry Association of America (RIAA) in March 2018.
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RiceGum was featured in the Super Bowl LII commercial for Monster headphones. In the ad, he plays a man on a subway who is inspired by Iggy Azalea to fashion a headset from scratch, which is accepted by an executive.
Billboard has referred to Le as a "YouTube celeb" known for his diss tracks. In 2017, Le released a single titled "It's Every Night Sis" featuring fellow YouTube personality Alissa Violet, which was a response track to Jake Paul's viral song "It's Everyday Bro". It reached number 80 on the Billboard Hot 100 and is his first charting single.
Arguments with other YouTube personalities
Ian Carter, a YouTuber by the channel name of iDubbbzTV, made an episode of his popular "Content Cop" series on RiceGum (a series where he critiques other YouTubers' content), which received over 30 million views and over 1.7 million likes. The end of the video featured the diss track "Asian Jake Paul". It was also the most trending video in multiple countries, making it the fastest-growing of the "Content Cop" series, and RiceGum lost 50,000 subscribers. In response to the video, RiceGum made the diss track "Frick da Police". RiceGum has also been in controversies with other popular YouTubers and musicians such as TheOdd1sOut and Danielle Bregoli.
Hong Kong vlog controversy
On June 12, 2018, RiceGum uploaded a video of himself in Hong Kong through his main YouTube channel. In the video, he asks strangers and a staff member in a local McDonald's if they have dog on the menu as he says he had heard that "there are jokes about Asians eating cats and dogs in China." He also jokes about wanting to have dog and cat meat to eat as he is "always open to try new things". He comments on Hong Kong street food beef entrails, questioning if it is dog meat and saying "that shit looks disgusting". He filmed comedian M2THAK walking up to a man in the Hong Kong International Airport, yelling "Do you understand the words that are coming out of my mouth?", allegedly imitating a scene from the Hollywood movie Rush Hour starring Jackie Chan and Chris Tucker to imply that Asian communities do not understand English. M2THAK was also filmed repositioning mannequins in a store window into sexually suggestive poses. The video included a scene where they gave a half-eaten ice cream to a local Hong Kong man. Other actions such as touching strangers' hands, disrupting store operations, asking in the street "do you fuck with RiceGum?", "where the bitches at", "where the hoes at", and using the Japanese flag to note their arrival in Hong Kong in the video also drew criticism online.
Online commentary has compared the video to Logan Paul's Japan vlog controversy, saying that he is being disrespectful and culturally insensitive in a foreign country. Jimmy Wong tweeted in his Twitter account saying that he is disappointed as RiceGum's videos are now "disrespectful, ignorant, borderline racist, & shameful to all creators, especially Asians" and asks him to "please grow up & stop".
Two weeks later, on June 26, when the video received different criticism in China and other Asian countries, RiceGum released an apology video, saying that he was just "joking around". He defended himself saying that he was just trying to use Asian stereotypes to point to American comedy culture and that people are being too sensitive. He further explained that he believed it is acceptable as he is also an Asian. He also said that he wanted to return to Hong Kong, but says that he is "kind of scared now because the people may hit me and beat me up". However, the video was considered insincere; media site Polygon described that his apology was done "in a somewhat glib manner" and What's Trending said the apology "sounded [incredibly] forced". The video of his Hong Kong tour is currently removed from YouTube due to the violation of YouTube's Terms of Service.
Mystery box website promotion
In January 2019, RiceGum, along with fellow YouTuber Jake Paul, came under fire for promoting MysteryBrand, a website which offers the chance to open a digital "mystery box" of pre-selected items with a promise to win one in real life at random. Many users have said they have not received prizes they won through the site.
|Title||Year||Peak chart positions||Certifications||Album|
|"It's Every Night Sis"
(featuring Alissa Violet)
|2017||80||34||55||non album singles|
|"Frick da Police"||—[A]||45||67|
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