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Rice Krispies Treats

From Wikipedia, the free encyclopedia
Rice Krispies Treats
Product typeConfection
OwnerKellanova
CountryUnited States
Introduced1939; 87 years ago (1939)
Related brandsRice Krispies
Websitekelloggs.com/ricekrispies

Rice Krispies Treats (also called Rice Krispie Treats, Marshmallow Treats, Marshmallow Squares, or Rice Krispies Squares in the United Kingdom & Canada, and LCMs in Australia) are a confection commonly made through binding WK Kellogg Co's Rice Krispies or another crisp rice cereal together with butter or margarine and marshmallow.[1] Though they are traditionally home-made, Kellogg's began to market the treats themselves in 1995. Rice Krispies Treats products are currently manufactured and marketed by Kellanova.

History

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Rice Krispies Treats were invented in 1939 by Kellogg Company employees Malitta Jensen and Mildred Day "in the Kellogg kitchens in Battle Creek, Michigan as a promotional vehicle for the cereal."[2] By the fall of 1940, the recipe was being publicized by Kellogg's in advertising for supermarkets[3] and newspapers.[4][5] In 1941, the name was changed by Kellogg's to "Rice Krispies Marshmallow Squares."[6]

By 1950, Kellogg's published the recipe only slightly changed (1/4 cup butter, 1/2 pound marshmallows, 1/2 teaspoon vanilla, 5 cups of Rice Krispies).[7] By 1955 Kellogg's advertised the confection as "Marshmallow Crispy Treats," listed margarine as alternative to the butter, and eliminated the vanilla (1/4 cup butter or margarine, 1/2 pound marshmallows, 5 cups of Rice Krispies).[8]

Kellogg's began commercially to produce plain and chocolate-based treats under the trademark brand-names of "Rice Krispies Treats" (in the United States and Mexico), "Squares" (in Canada, the United Kingdom and Ireland) and "LCMs" (in Australia and New Zealand) in 1995; however, other manufacturers had offered similar products under variant names (such as "Crisped Rice Treats" or "Marshmallow Treats") prior to this. Kellogg's also offered a breakfast cereal based on the confection from the 1990s until their discontinuation in 2020.[9]

See also

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References

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  1. ↑ "The Original Rice Krispies Treats™ Recipe". www.ricekrispies.com.
  2. ↑ Randal W. Oulton. "Rice Krispies Squares". Cooksinfo.com. Retrieved 2022-12-13.
  3. ↑ "Try This Recipe: Kellogg's Krispies Marshmallow Squares" (Tri-City Grocery Co. Advertisement). Alton (IL) Evening Telegraph, 17 October 1940, 14.
  4. ↑ "Marvelous! New Candy Recipe" (advertisement). Oswego (NY) Palladium-Times, 13 November 1940, 9.
  5. ↑ "Marvelous! New Candy Recipe" (advertisement). Punxsutawney (PA) Spirit, 19 November 1940, 8.
  6. ↑ "Easy-To-Make Halloween Treat" (advertisement). LIFE, 20 October 1941, 67.
  7. ↑ "Fun Without Fuss! The Great New 9-Minute 'Crispy Candy'" (advertisement). LIFE, 30 October 1950, 100-101.
  8. ↑ "Everybody Goes for Crispy Treats" (advertisement). LIFE, 14 November 1955, 66.
  9. ↑ "Hello - we're sad to say the Rice Krispies Treats cereal has been discontinued..." Archived from the original on 2025-05-27.
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