Dick Talens

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Dick Talens
Born (1986-04-01) April 1, 1986 (age 36)
OccupationEntrepreneurship, fitness coach
Known forFitocracy, Miss America 2013

Richard Talens is an entrepreneur and fitness coach.[1] He is the founder of Fitocracy, an online game and social network with over 10 million users.[2] According to The Economist, Talens came up with the idea of Fitocracy from his past as a geek who played MMORPGs.[3] He was named one of the world's most influential people in health & fitness by Greatist in 2014.[4]


Besides being an entrepreneur, Richard also speaks and writes about his experience as a fitness coach and a growth hacker.

Richard was Mallory Hagan's fitness coach on her road to becoming Miss America 2013.[5] Richard is also a regular fitness contributor for popular outlets like Lifehacker and Thrillist[6][7] and has spoken about his fitness experience through TEDx.[8]

Richard also writes about his extensive experience scaling companies as a growth marketer.[9]


Talens has a B.S. in Managing E-Commerce from the Wharton School at the University of Pennsylvania.[10]


  1. ^ Jacque Wilson (October 14, 2011). "Why gamers are a great fit at the gym". CNN. Retrieved May 26, 2018.
  2. ^ "MyFiziq Inks Fitocracy Deal As They Muscle In On Fitness Market". Lifehacker Australia. Retrieved 26 November 2020.
  3. ^ "Fitness for geeks and gamers". The Economist. 2012-06-02. ISSN 0013-0613. Retrieved 2019-10-06.
  4. ^ "The 100 Most Influential People in Health and Fitness". Greatist. February 26, 2017. Retrieved May 26, 2018.
  5. ^ "Newly-Crowned Miss America Mallory Hytes Hagan Shares Her Beauty and Fitness Secrets". Fitness. Retrieved May 26, 2018.
  6. ^ "Introducing Vitals: a Lifehacker Blog All About Health and Fitness". Vitals. Retrieved 2019-10-06.
  7. ^ "Dick Talens". Thrillist. Retrieved 2019-10-06.
  8. ^ "How I Became a Fitness Guru". TEDx. Retrieved 15 September 2015.
  9. ^ "How to stop vanity marketing from killing your startup". TechCrunch. Retrieved 2019-10-06.
  10. ^ "Butter In Your Coffee and Other Cons: Stories From a Fitness Insider".

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