Richard Amsel

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Richard Amsel
Born (1947-12-04)December 4, 1947
Philadelphia, Pennsylvania
Died November 17, 1985(1985-11-17) (aged 37)
New York City, New York
Occupation Illustrator and graphic designer

Richard Amsel (December 4, 1947 – November 17, 1985) was an American illustrator and graphic designer. His career was brief but prolific, including movie posters, album covers, and magazine covers. His portrait of comedian Lily Tomlin for the cover of Time is now part of the permanent collection at the Smithsonian Institution. He was associated with TV Guide for thirteen years.

Early life[edit]

Richard Amsel was born in Philadelphia. While a student at the Philadelphia College of Art, his proposed poster art for the Barbra Streisand musical Hello, Dolly! was selected by 20th Century Fox for the film’s campaign after a nationwide artists’ talent search; the artist was 22 at the time.[citation needed]


Amsel quickly found popularity within New York's art scene, and his illustrations caught the attention of Barry Manilow, then a young singer/songwriter named who was working with Bette Midler, a newly emerging entertainer in cabaret clubs and piano bars. Manilow introduced the two, and it was quickly decided that Amsel should do the cover of her first Atlantic Records album. The cover, for The Divine Miss M proved to be one of the most ubiquitous of the year. More album covers and posters soon followed, as did a series of magazine ads for designer Oleg Cassini.[citation needed]

His movie posters commissions included some of the most important and popular films of the 1970s, including The Champ, Chinatown, Julia, The Last Picture Show, The Last Tycoon, The Life and Times of Judge Roy Bean, McCabe & Mrs. Miller, The Muppet Movie, Murder on the Orient Express, Nashville, Papillon, The Shootist, and The Sting. (The latter's poster design paid homage to the painting style of J. C. Leyendecker, evoking both his "Arrow Collar Man" and his covers for The Saturday Evening Post.)[citation needed]

Though brief, Amsel's career was prolific. By the decade's end his movie posters alone matched or exceeded the creative output of many of his contemporaries. His portrait of comedian Lily Tomlin was featured on the cover of Time, and is now housed in the permanent collection at the Smithsonian Institution in Washington D.C. In keeping with the magazine's stringent deadlines, Amsel's illustration was created in only two or three days.[citation needed]

TV Guide[edit]

In 1972, TV Guide commissioned Amsel to do a cover featuring the Duke and Duchess of Windsor, coinciding with a telefilm about their love affair. This began Amsel's 13-year association with TV Guide, resulting in a record of more than 40 covers.[2]

Amsel's covers for the magazine covers include portraits of such figures as Mary Tyler Moore, John Travolta, Elvis Presley, Ingrid Bergman, Johnny Carson, Tom Selleck, Nancy Reagan, Frank Sinatra, Princess Grace and Katharine Hepburn. Particularly notable issues included Clark Gable and Vivien Leigh for the television debut of Gone with the Wind, the wedding of Prince Charles and Diana, Princess of Wales, and Richard Chamberlain for the miniseries Shogun.[citation needed]

Perhaps the most beloved is Amsel's portrait of Lucille Ball, done for the magazine's July 6, 1974 issue honoring the comedian's retirement from series television. "I did not want the portrait to be of Lucy Ricardo," Amsel explained, "but I didn't want a modern-day Lucy Carter either. I wanted it to have the same timeless sense of glamour that Lucy herself has. She is, after all, a former Goldwyn Girl. I hoped to capture the essence of all this."[3]

Amsel's work so impressed Ball that the artwork was featured in the opening credits of a two-hour television tribute, CBS Salutes Lucy: The First 25 Years.

Later career[edit]

Jim Henson's The Dark Crystal, 1982

The 1980s marked a dramatic change in movie marketing campaigns, with more and more employing photographs in favor of illustrations. Movie poster artists now faced a narrower field in which to compete, often limited to science fiction, fantasy, and adventure films. The old masters like Bob Peak—whose bold, striking campaigns for Camelot, Star Trek: The Motion Picture, Superman, and Apocalypse Now helped redefine the very nature of movie poster art—seemed increasingly dated in their style, and had to make way for a new generation of artists (notably Drew Struzan).[citation needed]

Nonetheless, Amsel remained productive, illustrating posters for films including Flash Gordon, The Dark Crystal, and most famously, the adventure film Raiders of the Lost Ark[1] remains the artist’s most famous. Amsel did two separate posters, one for the film’s initial 1981 release and another for its re-release a year later; George Lucas and Steven Spielberg reportedly own the originals, respectively.[citation needed]

Regarding commercial art, Amsel stated, "Commercial art can be and sometimes is art, but if someone hangs a poster, it is still a poster pretending to be something it's not. My work is basically for the printed page, and not for hanging in living rooms... If, however, I paint or draw something that takes people into the realm of fantasy, then I feel that I've accomplished something."[3]


Amsel's output garnered numerous awards, from the New York and Los Angeles Society of Illustrators, a Grammy Award, a Golden Key Award from The Hollywood Reporter, and citations from the Philadelphia Art Director's Club. Representations of Amsel's covers were exhibited at the Museum of Television and Radio in Beverly Hills, commemorating TV Guide's fortieth anniversary.[citation needed]

In 2009, Amsel was posthumously awarded the University of the Art's Silver Star award for Outstanding Alumni. The award was accepted on his behalf at The University of the Arts Commencement Ceremony by his brother, Michael Amsel.[citation needed]

In January 2016, a feature film documentary on Amsel's life and career was announced, tentatively titled "Amsel: Illustrator of the Lost Art".[4]


His last film poster was for Mad Max Beyond Thunderdome, the third of George Miller's apocalyptic action movies with Mel Gibson.[citation needed]

His final completed artwork was for an issue of TV Guide, featuring news anchors Tom Brokaw, Peter Jennings and Dan Rather. Amsel died less than three weeks later, succumbing to complications from AIDS on November 17, 1985. When he fell ill, he was to have done the poster for the Romancing the Stone sequel, The Jewel of the Nile.[citation needed]

See also[edit]

Similar artists[edit]


  1. ^ a b Academy of Motion Picture Arts and Sciences, Margaret Herrick Library catalog Richard Amsel
  2. ^
  3. ^ a b Portraits in Stardust: The art of Richard Amsel, Star Notes magazine, Spring 1993
  4. ^

External links[edit]