Richard Jankovich

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Richard Jankovich
BornAugust 7, 1972
Known forEntrepreneur, Musician, Author
Notable work
Shoplifter, B(R)ANDS Music Branding, Burnside Project, Pocket (musician), Big Mother Gig, Mon Draggor

Richard Jankovich (born August 7, 1972) is an American entrepreneur, musician and author in Los Angeles. He runs music promotion company Shoplifter and brand consultancy B(R)ANDS Music Branding Group.[1] His musical acts include Burnside Project, Big Mother Gig,[2] Pocket (musician) and Mon Draggor.[3]

He has collaborated with Dicky Barrett, Britta Phillips,[4] Aloe Blacc,[5] Robyn Hitchcock, Tanya Donelly, Steve Kilbey, Mark Burgess (musician), Dave Smalley, Craig Wedren,[6] Rick Moody,[7] Of Montreal,[8] Kristin Hersh,[9] Glen Phillips (singer),[10] and more.

In 2013, his first book[11] "Hit Brands: How Music Builds Value For The World's Smartest Brands" was released on Palgrave Macmillan. He has lectured at University of Southern California[12] and spoken at South by Southwest.[13]


Jankovich attended Marquette University in Milwaukee in the 1990s where he formed the alternative rock band, Big Mother Gig.[14] Big Mother Gig released 3 recordings and played over 150 concerts around the Midwest before breaking up in 1996 when Jankovich moved to New York City.[15] In 1999, he founded Burnside Project while working in music licensing and advertising.[16] Burnside Project released 4 albums on Bar/None Records and Sony Music Entertainment Japan and their 2003 track "Cue The Pulse To Begin" was the theme song for Queer as Folk (U.S. TV series) on Showtime (TV network). Burnside Project received critical acclaim from Rolling Stone and Spin (magazine) and were nominated by Cameron Crowe for a Shortlist[17] Award.[18]

In 2005, Jankovich began remixing under the name Pocket and released his first remix in 2005 to critical blog acclaim.[19] Many of his subsequent remixes have received positive critical reviews from websites such as Stereogum,[20] Pitchfork[21] and Pampelmoose.[22] In 2007, Pocket's remix for Radiohead's cover of Björk's "Unravel" was nominated for the 2007 Village Voice Pazz and Jop poll by Will Hermes.[23] In 2009, Pocket began releasing a series of singles which Pitchfork (website) called "an impressive guest list"[24] including guest singers like Robyn Hitchcock, Craig Wedren (Shudder to Think), Steve Kilbey (The Church), Danny Seim (Menomena) and Mark Burgess (The Chameleons). In an interview with Zaptown Magazine, Pocket revealed that the collection of singles was made from a "dream list of all the people he wanted to collaborate with" and that the project took over three years to complete.[25] In 2012, these singles were collected on an album, All of This Happened, released on Tirk Records.[26] Pocket admits the name was bestowed upon him by Brooklyn Vegan when the blog posted his Joanna Newsom "Bridges and Balloons (Pocket Mix)" and referred to him directly as Pocket.[27]

In 2008, Jankovich moved to Los Angeles and continued to make music as Pocket (musician) and Mon Draggor while working at in-store music providers like Mood Media.[28][29] Mon Draggor's double LP "Pulling Strings/Pushing Buttons" was selected as 9th best album of 2015 by PopMatters.[30] In 2013, he launched Shoplifter.[29] Shoplifter specializes in helping artists and record labels get their songs placed into playlists that accompany the shopping experience (i.e. overhead or in-store music.)[31]

In 2017, Big Mother Gig returned with a new EP and began performing live.[32] In January 2018, Big Mother Gig released "The Great Heist", the first of 4 planned singles for 2018.[33] Also in 2018, Pocket began releasing a series of EPs which contained a mix of unreleased songs and remixes with Robyn Hitchcock, Tanya Donelly (Belly), Yuki Chikudate (Asobi Seksu), Vic Godard (Subway Sect), Dave Smalley (Dag Nasty), Styrofoam, Mux Mool, Mount Sims, RemoteTreeChildren and Glen Phillips (Toad The Wet Sprocket).[34]

In February 2021, Big Mother Gig announced[35] their new LP Gusto on Stereogum and released the first single, "The Underdog" featuring Leah Wellbaum of Slothrust. Second single, "The Doctor Will See You Now" was released on March 17.[36]


Music: LPs & EPs[edit]

Burnside Project:

  • Burnside Project "Syntax & Semantics" (2016, Bar/None Records)
  • Burnside Project "The Finest Example Is You" (2005, Bar/None Records)
  • Burnside Project "The Networks, the Circuits, the Streams, the Harmonies" (2003 Bar/None Records / Sony DefSTAR Japan)
  • Burnside Project "Burnside Project" (2000, Fraga)

Big Mother Gig:

  • Big Mother Gig "Gusto" (2021, Sweet Sweet)
  • Big Mother Gig "No More Questions" (2018, Sweet Sweet)
  • Big Mother Gig "Almost Primed EP" (2017, Sweet Sweet)
  • Big Mother Gig "Quintessentially Average: 92-96" (2016, Sweet Sweet)
  • Big Mother Gig "Smiling Politely" (1996, Fraga)
  • Big Mother Gig "Transition EP" (1994, Fraga)
  • Big Mother Gig "My Social Commentary" (1993, Fraga)

Pocket (musician):

  • Pocket "VLT A", "VLT B", "VLT C", "VLT D", "VLT E" EPs (2018, Fraga)
  • Pocket "All Of This Happened" (2012, Tirk)
  • Pocket "Singles" (2009, 24 Hour Service Station)

Mon Draggor:

  • Mon Draggor "Passing Time, Picking Bones" (2018, Fraga)
  • Mon Draggor "Pushing Buttons" (2015, Fraga)
  • Mon Draggor "Pulling Strings" (2015, Fraga)

Music: Notable Remixes as Pocket (musician)[edit]

  • "Nine O'Clock in France (Pocket vs. Ray Ketchem Mix)" - Elk City (2010)
  • "My Beautiful Girl (Tokyo) (Pocket Mix)" - XO (2009)
  • "Blood Pressurize (Pocket Mix)" - RemoteTreeChildren (2009)
  • "Your Friends (Pocket Mix)" - Faux Hoax (2009)
  • "We're Here to Save the Day (Pocket Mix)" - The Constellations featuring Asher Roth (2009)
  • "Gamma Ray (Pocket Mix)" - Beck (2008)
  • "Slippershell (Pocket Mix)" - Kristin Hersh (2008)
  • "Lost My Taste (Pocket Mix)" - Mendoza Line (2008)
  • "Unravel (Pocket Mix)" - Radiohead (2007)
  • "Cherries in the Snow (Pocket Mix)" - Elk City (2007)
  • "Marfa Lights (Pocket Mix)" - Dirty on Purpose (2006)
  • "How Lester Lost His Wife (Pocket Mix)" - Of Montreal (2006)
  • "Hate (Pocket Mix)" - Cat Power (2006)
  • "My Lady Story (Pocket Mix)" - Antony and The Johnsons (2005)
  • "Bridges and Balloons (Pocket Mix)" - Joanna Newsom (2005)


  • Hit Brands: How Music Builds Value For The World's Smartest Brands (2013), Palgrave MacMillan


  1. ^ "LinkedIn: Richard Jankovich".
  2. ^ "Exclusive: Hear two unearthed Big Mother Gig songs". Milwaukee Journal Sentinel. Retrieved 2017-10-20.
  3. ^ "20 Questions: Mon Draggor". PopMatters. Retrieved 2017-10-20.
  4. ^ {{cite news}}: Missing or empty |title= (help)
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  8. ^ "An Interview with Pocket!". October 23, 2009.
  9. ^ {{cite news}}: Missing or empty |title= (help)
  10. ^ {{cite news}}: Missing or empty |title= (help)
  11. ^ "Book review: Hit Brands". The Irish Times. Retrieved 2017-10-20.
  12. ^ "KEYNOTE SPEAKERS". Home - EDPA. Retrieved 2017-10-20.
  13. ^ "In-Store Radio: 200M Potential Fans | SXSW 2015 Event Schedule". Retrieved 2017-10-20.
  14. ^ "Big Mother Gig – A Band". Retrieved 2017-10-23.
  15. ^ "Ex-Milwaukeean Jankovich releases debut with new band". Retrieved 2017-10-20.
  16. ^ "Richard Jankovich - Independent Music Awards". Independent Music Awards. Retrieved 2017-10-20.
  17. ^ "Assessing Their Performance: The Burnside Project Legacy". PopMatters. Retrieved 2017-10-20.
  18. ^ "Burnside Project". Bar/None Records. Retrieved 2017-10-20.
  19. ^ "The Perfect Joanna Newsom Remix". Retrieved April 28, 2009.
  20. ^ "New Cat Power Remix ". Retrieved April 28, 2009.
  21. ^ "New Beck Pocket Mix". Retrieved April 28, 2009.
  22. ^ "Two musicians in Portland working together". Retrieved April 28, 2009.
  23. ^ "Village Voice Pazz and Jop nomination." Retrieved April 28, 2009
  24. ^ Dombal, Ryan (15 October 2009). "News in Brief: Donda West, Asobi Seksu, Pocket, Insomnia Festival". Pitchfork. Pitchfork.
  25. ^ "Pocket - Refining The Art Of Collaboration". Retrieved April 28, 2009.
  26. ^ "New LP Announcement". Retrieved June 11, 2012.
  27. ^ "Evil Monito Interview". Retrieved April 28, 2009
  28. ^ "I'm playing Los Angeles for the first time!". Allthingsrichard. Retrieved 2017-10-20.
  29. ^ a b "Shoplifter Music - About Shoplifter". Retrieved 2017-10-20.
  30. ^ "PopMatters' Best Pop Albums of 2015". Album of The Year. Retrieved 2017-10-20.
  31. ^ "Shoplifter Music - About Shoplifter". Retrieved 2017-10-23.
  32. ^ Willschick, Aaron. "BIG MOTHER GIG Make Their Long Awaited Return with "Alvarado" Music Video". Retrieved 2017-10-20.
  33. ^ "Richard Jankovich On Big Mother Gig's Reunion & His Other Projects". The Hype Magazine. Retrieved 2018-03-20.
  34. ^ "Pocket VLT C Press Release". Google Docs. Retrieved 2018-03-20.
  35. ^ "Big Mother Gig – "The Underdog" (Feat. Slothrust's Leah Wellbaum)". 2 February 2021. Retrieved 2021-02-05.
  36. ^ "Big Mother Gig Praise Self Care, Sobriety on "The Doctor Will See You Now"". 15 March 2021. Retrieved 2021-03-18.