Richard Koch

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Richard John Koch
Richard Koch.jpg
Born (1950-07-28)28 July 1950
London, Britain
Education M.B.A. University of Pennsylvania, Wadham College, Oxford University (M.A.)
Occupation Author, speaker and investor
Employer Self
Notable work The 80/20 Principle

Richard John Koch (born 28 July 1950 in London) is a British author, speaker, investor, former management consultant, and entrepreneur. He has written more than 20 books on business and ideas including The 80/20 Principle which discussed applying the Pareto principle in management and life.

Life and career[edit]

Koch was born in London, England. He went to Windsor Grammar School and attended Wadham College at Oxford University, receiving a bachelor's degree with first-class honors in Modern History in 1971. He studied business at the Wharton School of the University of Pennsylvania where he received an MBA with Distinction in 1975.

He worked as a consultant at The Boston Consulting Group from 1976 to 1980 and at Bain & Company from 1980 to 1983, becoming a partner in 1981. In 1983, he co-founded the LEK Partnership. In 1990 he retired to write books and make private equity investments. He has since been featured on The Sunday Times (London) Rich List.

He currently lives in Gibraltar and is a self-proclaimed sun worshiper with homes in three other sunny countries.

Bestselling author[edit]

Koch has authored or co-authored around 20 books dealing with business, ideas, and personal success including the million-copy best-seller The 80/20 Principle and The Financial Times Guide to Strategy.

The 80/20 Principle (1997, 2007, 2017)

In 1997, Koch published The 80/20 Principle which has since sold more than a million copies and been translated in 35 languages. The book was a reinterpretation of the Pareto principle and extended the idea that most worthwhile results come from a small minority of effort from the well known business context, to include personal life, careers, and personal happiness.

The 80/20 Principle, substantially updated in 2007, has become a business classic and was named by GQ Magazine as one of the top 25 business books of all time. The Weston Review said: “We give this Dali-esque masterwork 5 stars... a beautiful collage of well written prose... the book is worth many times its price.”

The Power Laws (2001)

In The Power Laws, published in the US under the title The Natural Laws of Business, Koch discusses the 80/20 principle as a basic indicator of how the universe works. He sees the process of evolution, described by Charles Darwin, as a special case of the 80/20 principle at work.

He also emphasizes that the 80/20 principle should be seen not only as a method of making decisions and generating innovations, but that it should also be combined with W. Brian Arthur’s concepts of positive feedback and increasing returns.

Of The Power Laws, said: “Richly detailed and splendidly written, this page-turner applies the laws of science to economics and business... Koch is smart enough and skillful enough to move beyond simple parallels and use the science to identify and explain core elements of business. highly recommends this soon-to-be classic to everyone in the business world.”

Living the 80/20 Way (2004)

In Living the 80/20 Way, Koch focuses on how to succeed personally as well as professionally while doing less. He pioneered the idea that we can achieve more if we relax, enjoy life more, and concentrate on the few things that matter uniquely to each individual.

Suicide of the West (2006) Written with Lord (Chris) Smith of Finsbury, the former Labor Party cabinet minister, "Suicide of the West" pinpoints six key pillars of Western civilization: Christianity, optimism, science, economic growth, liberalism, and individualism. The book examines the attacks on all these ideas in the past century. The common strand of the six pillars is said to be personal responsibility. Only by a revival of this in the context of common purpose can we “create a fully humane, free and rich civilization.” Historian, Andrew Roberts (historian), has called the book “an original and arresting these… a great achievement.”

Superconnect (2010)

Superconnect: How the Best Connections in Business and Life Are the Ones You Least Expect was written with venture capitalist Greg Lockwood and explores the “strength of weak links” concluding that success is less about who you are and more about how you connect. The book advocates building a wide range of diverse links with acquaintances who “walk on different planets”. The book suggests that the most satisfying lives go to the "superconnectors" who frequently put different kinds of people in touch with each other.

Professor Marcus du Sautoy of Oxford University called Superconnect “a fascinating insight into a subject that underpins everything we do”, while Julia Hobsbawm wrote in Management Today that it was “the book equivalent to ‘music to my ears’ – a fascinating and enriching read.”

The 80/20 Manager (2013)

The 80/20 Manager gives 10 different ways that managers can achieve extraordinary results from ordinary efforts.

The book’s closing words: “The secret of being an 80/20 manager is to realize sky-high aspirations through intelligence and acute observation instead of through toil and trouble. Like angels, we can soar and lift humanity while scarcely flapping our wings. But unless we care deeply about specific results, and unless our ambition is boundless, we will never even take off.”

The 80/20 Principle and 92 Other Powerful Laws of Nature: The Science of Success (2014)

In this sequel to The 80/20 Principle, Koch uses established scientific principles and theories, such as chaos theory and memetics, to explain the complex world of business.

Simplify (2016)

Koch and Greg Lockwood claim that simplifying is the elemental principle that unites extraordinarily valuable companies as diverse as IKEA, The Boston Consulting Group, Apple, Amazon, Google, and Uber. Simplify's final words are: "although there are limits to the genius of simplifying, there is no limit to the number of simple universal product that can be imagined and created. Go forth and simplify!"

Koch also wrote The Financial Times Guide to Selecting Shares That Perform and The Financial Times Guide to Strategy, currently in their 4th and 5th editions respectively.

Entrepreneur and investor[edit]

Koch went into business on his own at 33 as a co-founder of LEK Consulting. The firm was said to be the most successful strategy boutique of the 1980s, expanding from three to 350 professionals during the six years Koch was there, with several offices in the US, Europe, and Asia. LEK grew very quickly and was extremely profitable.

When he "retired" at the age of 40, Koch had made enough money to be able to fund the start or expansion of several new ventures. These included Filofax, Belgo, Plymouth Gin, Capstone, Betfair, FanDuel, and Auto1 . These have returned between five and 53 times his original equity stakes. After LEK, Koch was not part of the management teams of these ventures, but was active in providing not only cash but also counsel on strategy.

Koch is fascinated by what makes new ventures successful. He set out his views in The Star Principle: How It Can Make You Rich.


During the 13 years that Koch was a management consultant, he was known within his circle for going "over the top" in his presentations to CEOs and boards of directors. One of his first bosses at Boston Consulting Group wrote in an appraisal that Koch was like a "volcano" that was usually working well under control but occasionally "erupted" in hard-to-predict ways. Koch's view was that a presentation could not be effective unless it was exciting. Everyone agreed that listening to him was a pleasurable experience, even if it made his higher-ups nervous.

During recent years, Koch has focused on writing, investing, and tennis, giving occasional keynote addresses.

Selected bibliography[edit]

  • The 80/20 Principle. Nicholas Brealey Publishing, 1997, Doubleday 1998. ISBN 0-385-49174-3[1]
  • The Power Laws. Nicholas Brealey Publishing, 2000, published in the US as The Natural Laws of Business, Doubleday 2001. ISBN 0-385-50159-5[2]
  • The 80/20 Revolution. Nicholas Brealey Publishing, 2002, published in the US as The 80/20 Individual, Doubleday, 2003. ISBN 0-385-50957-X[3]
  • Living the 80/20 Way. Nicholas Brealey Publishing, 2004. ISBN 1-85788-331-4[4]
  • Superconnect: the power of networks and the strength of weak links. Little, Brown/WW Norton, 2010. ISBN 978-0-393-07160-3.
  • The Star Principle: How It Can Make You Rich. Piatkus Books, 2010, ISBN 978-0-7499-2962-6
  • The 80/20 Manager: Ten ways to become a Great Leader. Piatkus/Little Brown, 2013 ISBN 978-0-7499-5925-8
  • The 80/20 Principle and 92 Other Powerful Laws of Nature: The Science of Success. Nicholas Brealey Publishing, 2014. ISBN 978-1-85788-611-5 & ISBN 978-1-85788-918-5
  • Simplify: How the best businesses in the World succeed, Piatkus/Entrepreneur Press, 2016 ISBN 978-0-349-41184-2
  • Suicide of the West, Continuum, 2006 ISBN 0-8264-9023-9


External links[edit]