|Education||Case Western Reserve University (BA)|
University of Rochester (MA, PhD)
|Awards||Nobel Memorial Prize in Economic Sciences (2017)|
|Fields||Behavioral economics, Behavioral finance, Nudge theory|
|Institutions||Graduate School of Management at the University of Rochester (1974–1978)|
Johnson School of Management at Cornell University (1978–1995)
Booth School of Business at the University of Chicago (1995–present)
|Thesis||The Value of Saving a Life: A Market Estimate (1974)|
|Doctoral advisor||Sherwin Rosen|
Herbert A. Simon
Richard H. Thaler (//; born September 12, 1945) is an American economist and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. In 2015, Thaler was president of the American Economic Association.
Thaler is a theorist in behavioral economics and has collaborated with Daniel Kahneman, Amos Tversky, and others on multiple occasions in further defining that field. In 2018, he was elected a member in the National Academy of Sciences.
In 2017, he was awarded the Nobel Memorial Prize in Economic Sciences for his contributions to behavioral economics. In its Nobel prize announcement, the Royal Swedish Academy of Sciences stated that his "contributions have built a bridge between the economic and psychological analyses of individual decision-making. His empirical findings and theoretical insights have been instrumental in creating the new and rapidly expanding field of behavioral economics."
Thaler was born in East Orange, New Jersey to a Jewish family. His mother, Roslyn (Melnikoff, 1921–2008), was a teacher, and later a real estate agent while his father, Alan Maurice Thaler (1917–2004), was an actuary at the Prudential Financial in Newark, New Jersey, and was born in Toronto. He grew up with two younger brothers. His great-great grandfather, Selig Thaler (1831–1903) was from Berezhany, Ukraine. He has three children from his first marriage and is now married to France Leclerc, a former marketing professor at the University of Chicago and avid photographer. 
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Thaler graduated from Newark Academy, before going on to receive his B.A. degree in 1967 from Case Western Reserve University, and his M.A. in 1970 and Ph.D. degree in 1974 from the University of Rochester, writing his thesis on "The Value of Saving A Life: A Market Estimate" under the supervision of Sherwin Rosen. He also studied under departmental chair and neoclassicist Richard Rosett, whose wine-buying habits were featured in his research on behavioral economics.
After completing his studies, Thaler began his career as a professor at the University of Rochester.
Between 1977 and 1978, Thaler spent a year at Stanford University collaborating and researching with Daniel Kahneman and Amos Tversky, who provided him with the theoretical framework to fit many of the economic anomalies that he had identified, such as the endowment effect.
After gathering some attention with a regular column in the respected Journal of Economic Perspectives (which ran between 1987 and 1990) and the publication of these columns by Princeton University Press (in 1992), Thaler was offered a position at the University of Chicago's Booth School of Business in 1995, where he has taught ever since.
Thaler has written a number of books intended for a lay reader on the subject of behavioral economics, including Quasi-rational Economics and The Winner's Curse, the latter of which contains many of his Anomalies columns revised and adapted for a popular audience. One of his recurring themes is that market-based approaches are incomplete: he is quoted as saying, "conventional economics assumes that people are highly-rational—super-rational—and unemotional. They can calculate like a computer and have no self-control problems."
Thaler is coauthor, with Cass Sunstein, of Nudge: Improving Decisions About Health, Wealth, and Happiness (Yale University Press, 2008). Nudge discusses how public and private organizations can help people make better choices in their daily lives. "People often make poor choices—and look back at them with bafflement!" Thaler and Sunstein write. "We do this because, as human beings, we all are susceptible to a wide array of routine biases that can lead to an equally wide array of embarrassing blunders in education, personal finance, health care, mortgages and credit cards, happiness, and even the planet itself." Thaler and his co-author coined the term "choice architecture."
Thaler advocates for libertarian paternalism, which describes public and private social policies that lead people to make good and better decisions through "nudges" without depriving them of the freedom to choose or significantly changing their economic incentives. An example of this can be seen in Nudge through defaults in organ donation. In the United States, citizens must opt in to donate their organs, while in Australia, citizens must opt out if they do not wish to donate. Consequently, Australia has much higher rates of organ donation than does the United States.
In 2015 Thaler wrote Misbehaving: The Making of Behavioral Economics, a history of the development of behavioral economics, "part memoir, part attack on a breed of economist who dominated the academy—particularly, the Chicago School that dominated economic theory at the University of Chicago—for the much of the latter part of the 20th century."
Thaler gained some attention in the field of mainstream economics for publishing a regular column in the Journal of Economic Perspectives from 1987 to 1990 titled Anomalies, in which he documented individual instances of economic behavior that seemed to violate traditional microeconomic theory.
In a 2008 paper, Thaler and colleagues analyzed the choices of contestants appearing in the popular TV game show Deal or No Deal and found support for behavioralists' claims of path-dependent risk attitudes. He has also studied cooperation and bargaining in the UK game shows Golden Balls and Divided.
As a columnist for The New York Times News Service, Thaler has begun a series of economic solutions for some of America's financial woes, beginning with "Selling parts of the radio spectrum could help pare US deficit," with references to Thomas Hazlett's ideas for reform of the U.S. Federal Communications Commission (FCC) and making television broadcast frequency available for improving wireless technology, reducing costs, and generating revenue for the US government.
Thaler was the 2017 recipient of the Nobel Memorial Prize in Economics for "incorporat[ing] psychologically realistic assumptions into analyses of economic decision-making. By exploring the consequences of limited rationality, social preferences, and lack of self-control, he has shown how these human traits systematically affect individual decisions as well as market outcomes."
Immediately following the announcement of the 2017 prize, Professor Peter Gärdenfors, Member of the Economic Sciences Prize Committee, said in an interview that Thaler had "made economics more human".
After learning that he had won the Nobel Prize, Thaler said that his most important contribution to economics "was the recognition that economic agents are human, and that economic models have to incorporate that." In a nod to the sometimes-unreasonable behavior he has studied so extensively, he also joked that he intended to spend the prize money "as irrationally as possible."
Paul Krugman, the 2008 winner of the Nobel Memorial Prize in Economics, tweeted "Yes! Behavorial econ is the best thing to happen to the field in generations, and Thaler showed the way." However, Thaler's selection was not met with universal acclaim; Robert Shiller (one of the 2013 laureates) noted that some economists still view Thaler's incorporation of a psychological perspective within an economics framework as a dubious proposition. In addition, an article in The Economist simultaneously praised Thaler and his fellow behavioral colleagues while bemoaning the practical difficulties that have resulted from causing "economists as a whole to back away a bit from grand theorising, and to focus more on empirical work and specific policy questions."
In chronicling Thaler's path to Nobel laureate, John Cassidy notes that although Thaler's "nudge" theory may not overcome every shortcoming of traditional economics, it has at least grappled with them "in ways that have yielded important insights in areas ranging from finance to international development".
Other honors and awards
In addition to earning the Nobel Memorial Prize in Economic Sciences, Thaler holds many other honors and awards. He is a member of the National Academy of Science, the American Academy of Arts and Sciences, a Fellow of the American Finance Association, and more. 
Behavioral finance and other applications in policy
Thaler also is the founder of an asset management firm, Fuller & Thaler Asset Management, which believes that investors will capitalize on cognitive biases such as the endowment effect, loss aversion and status quo bias. Since 1999, he has been the Principal of the firm, which he co-founded in 1993. Russell Fuller, in charge of the firm's daily operations, said Thaler has changed the economics profession in that "[h]e doesn't write papers that are full of math. He writes papers that are full of common sense."
Thaler made a cameo appearance as himself in the 2015 movie The Big Short, which was about the credit and housing bubble collapse that led to the 2008 global financial crisis. During one of the film's expository scenes, he helped pop star Selena Gomez explain the 'hot hand fallacy,' in which people believe that whatever is happening now will continue to happen in the future.
- Thaler, Richard H. 1992. The Winner's Curse: Paradoxes and Anomalies of Economic Life. Princeton: Princeton University Press. ISBN 0-691-01934-7.
- Thaler, Richard H. 1993. Advances in Behavioral Finance. New York: Russell Sage Foundation. ISBN 0-87154-844-5.
- Thaler, Richard H. 1994. Quasi Rational Economics. New York: Russell Sage Foundation. ISBN 0-87154-847-X.
- Thaler, Richard H. 2005. Advances in Behavioral Finance, Volume II (Roundtable Series in Behavioral Economics). Princeton: Princeton University Press. ISBN 0-691-12175-3.
- Thaler, Richard H., and Cass Sunstein. 2009 (updated edition). Nudge: Improving Decisions About Health, Wealth, and Happiness. New York: Penguin. ISBN 0-14-311526-X.
- Thaler, Richard H. 2015. Misbehaving: The Making of Behavioral Economics. New York: W. W. Norton & Company. ISBN 978-0-393-08094-0.
Thaler has published over 90 papers in various sources, namely finance, business, and economic journals. Some of his most cited and influential papers are listed below.
- Kahneman, D., Knetsch, J.L. and Thaler, R.H., 1991. Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias. Journal of Economic Perspectives, 5(1), pp.193-206.
- Benartzi, S. and Thaler, R.H., 1995. Myopic Loss Aversion and the Equity Premium Puzzle. The Quarterly Journal of Economics, 110(1), pp.73-92.
- Thaler, R., 1980. Toward a Positive Theory of Consumer Choice. Journal of Economic Behavior & Organization, 1(1), pp.39-60.
- Kahneman, D., Knetsch, J.L. and Thaler, R.H., 1990. Experimental Tests of the Endowment Effect and the Coase Theorem. Journal of Political Economy, 98(6), pp.1325-1348.
- De Bondt, W.F. and Thaler, R., 1985. Does the Stock Market Overreact?. The Journal of Finance, 40(3), pp.793-805.
- Barberis, N. and Thaler, R., 2003. A Survey of Behavioral Finance. Handbook of the Economics of Finance, 1, pp.1053-1128.
- Thaler, R., 1985. Mental Accounting and Consumer Choice. Marketing Science, 4(3), pp.199-214.
- Talks at Google (2015-06-03), Richard Thaler: "Misbehaving: The Making of Behavioral Economics" | Talks at Google, retrieved 2018-11-19
- "American Economic Association". www.aeaweb.org. Retrieved 2017-11-05.
- Appelbaum, Binyamin (October 9, 2017). "Nobel in Economics Is Awarded to Richard Thaler". The New York Times. Retrieved October 11, 2017.
- Gauthier-Villars, David (October 9, 2017). "Nobel Prize in Economics Awarded to American Richard Thaler". The Wall Street Journal. Retrieved October 11, 2017.
- Keyton, David; Heintz, Jim (October 9, 2017). "American Richard Thaler wins Nobel Prize in Economics". USA Today. Associated Press. Retrieved October 11, 2017.
- Tetlow, Gemma (October 9, 2017). "Richard Thaler awarded 2017 Nobel prize in economics". Financial Times. Retrieved October 11, 2017.
- Pollard, Niklas; Ringstrom, Anna (October 9, 2017). "We're all human: 'Nudge' theorist Thaler wins economics Nobel". Reuters. Retrieved October 11, 2017.
- Carrasco-Villanueva, Marco (2017-10-18). "Richard Thaler y el auge de la Economía Conductual". Lucidez (in Spanish). Retrieved 2018-10-31.
- "Jewish American wins Nobel Prize in economics". The Jerusalem Post.
- "Roslyn Thaler". geni com.
- "Roslyn Melnikoff Thaler Obituary". Legacy. 1 October 2008.
- "Alan Maurice Thaler". geni com.
- "Masters Series Interview with Richard H. Thaler, PhD – IMCA – Commentaries – Advisor Perspectives". www.advisorperspectives.com. Retrieved October 11, 2017.
- "Alan M. Thaler's Obituary on The Arizona Republic". The Arizona Republic. Retrieved October 11, 2017.
- "Roslyn Melnikoff Thaler's Obituary on The Arizona Republic". The Arizona Republic. Retrieved October 11, 2017.
- "Selig Thaler". geni.com.
- "About - france leclerc". france leclerc. Retrieved 2018-02-28.
- Harford, Tim (August 2, 2019). "Richard Thaler: 'If you want people to do something, make it easy'". Financial Times. Retrieved August 3, 2019.
- Karp, Gregory (April 30, 2012). "Profile: Richard Thaler, University of Chicago Booth School of Business professor". Chicago Tribune. Retrieved October 11, 2017.
- "Lumen". No. Spring 2016. Newark Academy. June 2, 2016. pp. 48–49. Retrieved October 11, 2017. Cite magazine requires
- "Alumnus Richard H. Thaler earns Nobel Prize for work in behavioral economics". October 9, 2017. Retrieved October 11, 2017.
- "Richard H. Thaler" (PDF). Booth School of Business CV. Retrieved October 11, 2017.
- Lowenstein, Roger. "Exuberance Is Rational". query.nytimes.com. Retrieved 2021-07-06.
- "The Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel 2017". NobelPrize.org. Retrieved 2021-07-06.
- "Behavioral economics from nuts to 'nudges'". Chicago Booth Review. Retrieved 2021-07-06.
- "Profile: Richard Thaler, University of Chicago Booth School of Business professor". tribunedigital-chicagotribune. Retrieved 2018-02-28.
- "A 'playful' Nobel Prize winner laid groundwork for his field at Cornell". news.cornell.edu. Retrieved 2018-02-28.
- Orrell, David (2012). Economyths: How the Science of Complex Systems is Transforming Economic Thought. Icon Books. p. 123. ISBN 978-1848312197.
- Thaler, Richard H.; Sunstein, Cass R. (April 2, 2008). "Designing better choices". Los Angeles Times. Retrieved October 11, 2017.
- "Richard Thaler-American Economist". Retrieved November 12, 2019.
- Thaler, Richard; Sunstein, Cass. Nudge: Improving Decisions on Health, Wealth, and Happiness. Yale University Press.
- Knee, Jonathon A. (May 5, 2015). "In "Misbehaving," an Economics Professor Isn't Afraid to Attack His Own". The New York Times. Retrieved October 11, 2017.
- "Anomalies". Archived from the original on August 29, 2006. Retrieved April 26, 2008.CS1 maint: unfit URL (link)
- Thaler, Richard (1988). "The Winners Curse". Journal of Economic Perspectives. 2 (1): 191–202. CiteSeerX 10.1.1.404.8606. doi:10.1257/jep.2.1.191. ISSN 0895-3309.
- Thaler, Richard (1988). "The Ultimatum Game". Journal of Economic Perspectives. 2 (4): 195–206. doi:10.1257/jep.2.4.195. ISSN 0895-3309. JSTOR 1942788.
- Kahneman, Daniel; Knetsch, Jack; Thaler, Richard (1991). "The Endowment Effect, Loss Aversion, and Status Quo Bias". Journal of Economic Perspectives. 5 (1): 193–206. doi:10.1257/jep.5.1.193. ISSN 0895-3309.
- Post, Thierry; van den Assem, Martijn J.; Baltussen, Guido; Thaler, Richard H. (March 2008). "Deal or No Deal? Decision Making under Risk in a Large-Payoff Game Show" (PDF). American Economic Review. 98 (1): 38–71. doi:10.1257/aer.98.1.38. ISSN 0002-8282. S2CID 12816022. SSRN 636508.
- van den Assem, Martijn J.; van Dolder, Dennie; Thaler, Richard H. (January 2012). "Split or Steal? Cooperative Behavior When the Stakes Are Large" (PDF). Management Science. 58 (1): 2–20. doi:10.1287/mnsc.1110.1413. hdl:1765/31292. ISSN 0025-1909. S2CID 1371739. SSRN 1592456.
- van Dolder, Dennie; van den Assem, Martijn J.; Camerer, Colin; Thaler, Richard H. (May 2015). "Standing United or Falling Divided? High Stakes Bargaining in a TV Game Show". American Economic Review. 105 (5): 402–407. doi:10.1257/aer.p20151017. ISSN 0002-8282. SSRN 2344422.
- Thayer, Richard (February 28, 2010). "Selling parts of the radio spectrum could help pare US deficit". Taipei Times. Retrieved October 11, 2017.
- "The Prize in Economic Sciences 2017" (Press release). Royal Swedish Academy of Sciences. October 9, 2017.
- "The Prize in Economic Sciences 2017 - Prize Announcement". www.nobelprize.org. Retrieved 2018-02-28.
- Isaac, Anna (October 9, 2017). "'Nudge' guru Richard Thaler wins the Nobel prize for economics". The Daily Telegraph. Retrieved October 11, 2017.
- Partington, Richard (October 9, 2017). "Nobel prize in economics awarded to Richard Thaler: Pioneer of behavioural economics is best known for 'nudge' theory, which has influenced politicians and policymakers". The Guardian. London.
- Long, Heather (October 9, 2017). "American professor wins Nobel Prize in economics for trying to understand bad human behavior". The Washington Post. Retrieved October 12, 2017.
- Shiller, Robert (October 11, 2017). "Richard Thaler is a controversial Nobel prize winner – but a deserving one". The Guardian. London.
- "Richard Thaler's work demonstrates why economics is hard: It is difficult to model the behaviour of creatures as irrepressibly social as humans". The Economist. October 11, 2017.
- Cassidy, John (2017-10-10). "The Making of Richard Thaler's Economics Nobel". The New Yorker. ISSN 0028-792X. Retrieved 2018-02-28.
- "Richard H. Thaler" (PDF). Retrieved November 12, 2019.
- "Behavioral Investing". Fuller & Thaler Asset Management. Retrieved October 11, 2017.
- "About Us". Fuller & Thaler Asset Management. Retrieved October 11, 2017.
- "Fuller & Thaler Asset Management, Inc. | The Behavioral Edge ®". Fuller & Thaler Asset Management, Inc. | The Behavioral Edge ®. Retrieved 2018-02-28.
- "Profile: Richard Thaler, University of Chicago Booth School of Business professor". tribunedigital-chicagotribune. Retrieved 2018-02-28.
- "Richard H. Thaler". www.nber.org. Retrieved 2018-02-28.
- Halpern, David (10 October 2017). "'Behavioural economics' may sound dry – but it can change your life". www.theguardian.com. Guardian News and Media Limited. Retrieved 11 October 2017.
Thaler was instrumental in the creation of the UK's Behavioural Insights Team (BIT), originally a No 10 unit, back in 2010.
- Watercutter, Angela (December 11, 2015). "The Big Short Somehow Makes Subprime Mortgages Entertaining". Wired.com. Retrieved October 10, 2017.
- Richard Thaler, Selena Gomez (2015). The Big Short movie - explanation of the "hot hand fallacy" (film scene via YouTube). Paramount Pictures, Plan B Entertainment.
- Curriculum Vitae
- Faculty home page at U of Chicago
- Article: Deal or No Deal
- Nudge web page
- Misbehaving book web page and blog
- Roberts, Russ (November 6, 2006). "Richard Thaler on Libertarian Paternalism". EconTalk. Library of Economics and Liberty.
- IMDB Profile
- Richard Thaler publications indexed by Google Scholar
- "Richard Thaler". EconPapers.
- "Richard Thaler". JSTOR.
- Richard Thaler on Nobelprize.org including the Prize Lecture 8 December 2017 From Cashews to Nudges: The Evolution of Behavioral Economics