By 1994, Joyner appeared in news reports regarding his participation in plans to build a biblical theme park, in particular, with Reggie White, who had been unsuccessful in his attempts to purchase the Heritage USA theme park property.
The ministry hosts multiple conferences annually, with Christians from across the country and globe attending.
In 2004 MorningStar purchased part of the Heritage USA complex (originally established by Jim Bakker and PTL in Fort Mill, South Carolina) for $1.6 million. The complex has been renamed Heritage International Ministries Conference Center. Joyner also promotes the "Kingdom Business Association" which is located in the same complex.
Christ's Mandate for Missions (CMM) merged with MorningStar Missions in 2009. 
Advisory and other leadership roles
Joyner has been a part of the Apostolic-Prophetic Movement and an advocate for the Fivefold ministry and has been considered a leader in this movement since he published "The Harvest" in 1989, in which he predicted there would soon be a Prophetic Movement and a separate Apostolic Movement. In the mid-1990s Joyner was one of the all-male members of the "International Advisors-At-Large" to the evangelical Christian women's organization Aglow International.
Joyner is also the founder and president of "the Oak Initiative." This non-profit organization is for Christians who desire "to Unite, Mobilize, Equip, and Activate Christians to be the salt and light they are called to be by engaging in the great issues of our time from a sound biblical worldview."
In 1998 Joyner's "MorningStar Ministries" was grossing $7 million a year, and that year it was denied a religious property tax exemption by the North Carolina Department of Revenue for an airplane, four tracts of vacant land, and two residential houses — one that Joyner lived in and one where Don Potter lived and had a recording studio. Department director John C. Bailey said, "[w]ith MorningStar there are a lot of tracts with costly improvements that affect tax liability significantly... If we did not limit exemptions, it would increase the burden on people, like you and me, who own homes that are not affiliated with any group.” MorningStar appealed the Department of Revenue's denial.[needs update] Also, Joyner's MorningStar Fellowship Church filed a $20 million lawsuit against York County, South Carolina over the unfinished 21 story hotel on their property that Jim Bakker had started in the 80s. The latest news is that MSFC has filed an appeal of Judge Hall's ruling “that MorningStar has not provided substantial evidence to back up its claims.” The building has never been finished and the county found the church in default after they missed a deadline to show their ability to fund the project.
Controversy has also accompanied Joyner's support for Canadian revivalist Todd Bentley. Bentley has claimed that God heals the sick, and sometimes even raises people from the dead in his meetings—including three people in Pakistan—reports of which were carried by Morningstar TV which is part of Joyner's Heritage International Ministries. ABC's Nightline[verification needed]) reporting concerning the "Lakeland Revival," before his marital problems became news, that "Not a single claim of Bentley's healing powers could be independently verified." However, the Charlotte Observer reported on the same series of meetings, "The revival's media relations staff has tried to document healings. They e-mailed the Observer information on 15 people reportedly healed, providing phone numbers for each and noting that 12 had received medical verification. The Observer contacted five, plus three whose names were not provided, including Burgee. Each said God had healed them through, or related to, Bentley and the Lakeland services."
Joyner's public relationship with Bentley began when he appeared on stage in Lakeland with other church leaders to “lay hands” on Bentley. After Bentley's divorce from his wife in 2008, Joyner decided to oversee the process of "restoring" Bentley along with Jack Deere and Bill Johnson. Joyner made the announcement of the remarriage on March 9, 2009. He also released a statement as to why he chose to be a part of this restoration.
Joyner is a promoter of the Seven Mountain of Influence Theology, which advocates the need for Christians to be involved in leadership in the seven spheres of cultural influence. Joyner promotes the ministry of Lance Wallnau who teaches on the 7 Mountains of Influence Theology. MorningStar Ministries carries a long list of materials by Wallnau.
In March 2021, Joyner urged Christians to own weapons to prepare for what he believes will be an inevitable civil war in the United States against those who he says stole the 2020 presidential election from the Republicans.
In popular culture
In April 2013, Joyner and his daughter, Anna Jane Joyner, a climate change activist and founder of Good Energy, participated in the Showtime documentary Years of Living Dangerously, a 9-part series focused on climate change. In the fourth episode, celebrity Ian Somerhalder follows Anna Jane as she tries to persuade her father, a climate change denier, to change his mind about global warming.
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