Right Guard

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For the American football position, see Guard (American football).

Right Guard is a brand of deodorant for men. It is also a brand of body wash. It is manufactured by the Dial Corporation unit of Henkel North America, which acquired the brand in 2006 as a condition for Procter & Gamble's Gillette acquisition because P&G has other deodorant brands such as Sure and Old Spice.[1]

Right Guard is the second largest brand in the male deodorant category.[2] The Gillette Company introduced Right Guard as the first aerosol antiperspirant in the early 1960s.[3]

Marketing[edit]

Right Guard targets sports enthusiasts, as portrayed through its advertising in the late 1980s through late 1990s.

Awards[edit]

Gillette's "Cool Spray" form factor (introduced in 2004) sprayed deodorant vertically from the top of a rounded cylinder upon depression of a side-mounted trigger. No protective cap was needed; a twist-motion procedure locked and unlocked the contents. The form, by design firm Herbst Lazar Bell, won the 2005 personal care award at The Institute of Packaging Professionals' AmeriStar packaging awards.[4] The form was discontinued in 2012.[citation needed]

Products[edit]

Right Guard comes in the forms of invisible solid, deodorant stick, clear gel, aerosol, and clear stick. Right Guard has three sub-brands, Total Defense 5, Sport and Clinical.

References[edit]

  1. ^ "Dial Agrees to Buy P&G Deodorant Brands". Pierce Mattie Public Relations New York Blog. Retrieved 2006-09-06. 
  2. ^ "Old Spice's Extreme Makeover". Retrieved 2013-06-26. 
  3. ^ "Antiperspirant/Deodorant Stick: History". How Products Are Made. Retrieved 2006-09-06. 
  4. ^ "Star Packages Shine in IoPP Awards". Retrieved 2013-06-26. 

See also[edit]