Right Guard is a brand of deodorant for men. It is also a brand of body wash. It is manufactured by the Dial Corporation unit of Henkel North America, which acquired the brand in 2006 as a condition for Procter & Gamble's Gillette acquisition because P&G has other deodorant brands such as Sure and Old Spice.
Right Guard targets sports enthusiasts, as portrayed through its advertising in the late 1980s through late 1990s.
Gillette's "Cool Spray" form factor (introduced in 2004) sprayed deodorant vertically from the top of a rounded cylinder upon depression of a side-mounted trigger. No protective cap was needed; a twist-motion procedure locked and unlocked the contents. The form, by design firm Herbst Lazar Bell, won the 2005 personal care award at The Institute of Packaging Professionals' AmeriStar packaging awards. The form was discontinued in 2012.
Right Guard comes in the forms of invisible solid, deodorant stick, clear gel, aerosol, and clear stick. Right Guard has three sub-brands, Total Defense 5, Sport and Clinical.
- "Dial Agrees to Buy P&G Deodorant Brands". Pierce Mattie Public Relations New York Blog. Retrieved 2006-09-06.
- "Old Spice's Extreme Makeover". Retrieved 2013-06-26.
- "Antiperspirant/Deodorant Stick: History". How Products Are Made. Retrieved 2006-09-06.
- "Star Packages Shine in IoPP Awards". Retrieved 2013-06-26.