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The brand was introduced in 1960 by The Gillette Company as the first aerosol deodorant. The Procter & Gamble Company acquired Gillette in 2005 and sold the Right Guard brand to The Dial Corporation, a subsidiary of Henkel, in 2006.
Right Guard targets sports enthusiasts, as portrayed through its advertising in the late 1980s through late 1990s.
Gillette's "Cool Spray" form factor (introduced in 2004) sprayed deodorant vertically from the top of a rounded cylinder upon depression of a side-mounted trigger. No protective cap was needed; a twist-motion procedure locked and unlocked the contents. The form, by design firm Herbst Lazar Bell, won the 2005 personal care award at The Institute of Packaging Professionals' AmeriStar packaging awards. The form was discontinued in 2012.
Right Guard comes in the forms of invisible solid, deodorant stick, clear gel, and aerosol. It used to come in a clear stick but this appears to have been discontinued without notice by the manufacturer.
Right Guard has three sub-brands: Best Dressed Collection, Xtreme Defense, and Sport
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