Right Guard

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Right Guard
Product typeAntiperspirant/Deodorant
OwnerHenkel
CountryUnited States
Introduced1960
MarketsUnited States, Canada
Previous ownersGillette
Websitehttp://www.rightguard.com

Right Guard is a brand of deodorant and shower gel manufactured and sold by Henkel. It is the second largest brand in the male deodorant category in the United States.[1]

History[edit]

The brand was introduced in 1960 by The Gillette Company as the first aerosol deodorant.[2] The Procter & Gamble Company acquired Gillette in 2005 and sold the Right Guard brand to The Dial Corporation, a subsidiary of Henkel, in 2006.[3]

Marketing[edit]

Right Guard targets sports enthusiasts, as portrayed through its advertising in the late 1980s through late 1990s.

Awards[edit]

Gillette's "Cool Spray" form factor (introduced in 2004) sprayed deodorant vertically from the top of a rounded cylinder upon depression of a side-mounted trigger. No protective cap was needed; a twist-motion procedure locked and unlocked the contents. The form, by design firm Herbst Lazar Bell, won the 2005 personal care award at The Institute of Packaging Professionals' AmeriStar packaging awards.[4] The form was discontinued in 2012.[citation needed]

Products[edit]

Right Guard comes in the forms of invisible solid, deodorant stick, clear gel, and aerosol. It used to come in a clear stick but this appears to have been discontinued without notice by the manufacturer.

Right Guard has three sub-brands: Best Dressed Collection, Xtreme Defense, and Sport

References[edit]

  1. ^ "Old Spice's Extreme Makeover". Retrieved 2013-06-26.
  2. ^ "Antiperspirant/Deodorant Stick: History". How Products Are Made. Retrieved 2006-09-06.
  3. ^ "Dial Agrees to Buy P&G Deodorant Brands". Pierce Mattie Public Relations New York Blog. Retrieved 2006-09-06.
  4. ^ "Star Packages Shine in IoPP Awards". Archived from the original on 2011-01-18. Retrieved 2013-06-26.