Brave Bison

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Brave Bison
Brave Bison Logo.jpg
Type of businessPublic
Traded asLSEBBSN
Founded2011 (2011)
HeadquartersLondon, United Kingdom
Area servedWorldwide
Founder(s)Charlie Muirhead
Key peopleKate Burns
RevenueIncrease GB£1.97 million (2013)[1]
Current statusActive

Brave Bison (formerly known as Rightster[2]) is a Social Video Company. The company describes itself as the largest multi-platform video network in the world outside of North America,[3] including its multi-channel network (MCN) on YouTube, consisting of over 2210 channels.[4] In May 2018 it was named the world’s third-biggest digital media publisher by Tubular Labs.[5] Brave Bison has 2 offices, one in London and another in Singapore.[6]


The company was founded under the name Rightster in May 2011 by British entrepreneur Charlie Muirhead with the vision of enabling media businesses to “overcome huge fragmentation in the online video market with a single technology platform for engaging audiences and transacting with optimal efficiency”.[7]

The initial focus of the business was on the fashion industry, Rightster's first customer being the British Fashion Council (BFC).[8]

Through Rightster's platform, network and services, the BFC reached more than 200 publishers in over 130 countries, unlocking new revenue streams with little upfront investment or risk.[9]

The BFC's live rights enabled Rightster to recruit key publishers with an interest in fashion content. Rightster subsequently used this connection to recruit more content owners and publishers both in and outside the fashion industry, expanding its operations into sports, news, entertainment and viral rights.

On 10 May 2016, it was announced that the company is relaunching under the name Brave Bison.[2]



In October 2012, Rightster acquired approximately 25 percent of the share capital of VML. VML operates under the brandname ‘Viral Spiral' and connects third party brands, agencies, production companies and publishers with the owners of viral content. Rightster entered into an agreement with VML such that it is the exclusive global syndication distribution and monetisation partner for all VML content being uploaded to third party publishers platforms, including YouTube.[10]

Preview Networks[edit]

In February 2013, Rightster acquired Preview Networks, a European distributor of film trailers and branded content.[11][12][13][14][15]

"The deal extends Rightster's YouTube services across Europe and makes Rightster the leading distributor of movie trailers in this region. Preview Networks brings over 300 content rights holders and 2500 publishers to Rightster's global community and broadens Rightster's geographic presence in key European markets including France, Germany, Italy, Spain and the Nordics."

Sport Syndicator[edit]

In September 2013, Rightster acquired Sport Syndicator, a UK display advertising sales agency,:[16][17]

"The purchase brings Mediasyndicator's portfolio of over 40 sports sites, including Football League Interactive, Rugby Dump and Club Website into the Rightster network. This collection of sites will extend the reach of Rightster's network by 280 million advertisement impressions and over 8 million unique users".


In November 2013, Rightster raised £22.4 million ($36 million) via an IPO on London's Alternative Investment Market (AIM), making it the first YouTube MCN to go public. Rightster said it intends to use money raised via the IPO to fund platform upgrades and acquisitions.[18][19][20]


Rightster provides software and services that support the end-to-end lifecycle of online video distribution, sourcing, audience engagement, and monetization.

The company's proprietary cloud-based technology platform connects rights holders, publishers, and advertisers to maximise the reach and value of live and video-on-demand (VoD) content through licensed, ad-funded, direct to consumer subscription service or paid placement revenue models.

Rightster's technology platform is supported by additional services including media sales, audience development, content marketing, paid placement, strategic advisory and creative solutions.


At the time of writing, Rightster’s network consists of 750 content owners and over 6,500 publishers. Rightster’s content partners have included:

Events that have been live-streamed by Rightster include:

See also[edit]


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  12. ^ Edgecliffe-Johnson, Andrew. "Rightster in deal for Preview Networks". Financial Times. Retrieved 14 June 2013.
  13. ^ Briel, Robert (11 February 2013). "Rightster acquires Preview Networks". Broadband TV News. Retrieved 14 June 2013.
  14. ^ "Rightster Acquires Preview Networks to Accelerate Pan-European Expansion of YouTube Services across France, Germany, Italy, Spain and the Nordics" (Press release). Rightster. 11 February 2013. Retrieved 14 June 2013 – via Business Wire.
  15. ^ "Rightster Acquires Preview Networks to Accelerate Pan-European Expansion of YouTube Services across France, Germany, Italy, Spain and the Nordics" (Press release). Rightster. 11 February 2013. Retrieved 23 February 2014.
  16. ^ "Rightster Buys Business and Assets of Sportsyndicator" (Press release). Rightster. 16 September 2013. Retrieved 23 February 2014.
  17. ^ Nias, Simon. "Rightster acquires Mediasyndicator sports portfolio". Campaign. Retrieved 23 February 2014.
  18. ^ "Rightster Group plc First Day of Dealings". Rightster. 12 November 2013. Retrieved 23 February 2014.
  19. ^ McGrath, Steve (12 November 2013). "Rightster Shares Rise After AIM IPO, Just Retirement Prices Its IPO". London South East. Alliance News. Retrieved 23 February 2014.
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  30. ^ a b "FIH sign deal to make more hockey available on Youtube". Push Hockey. Retrieved 14 June 2013.
  31. ^ a b Kilma, Jeff. "Hockey League Signs Deal to Broadcast Games on YouTube". New Media Rockstars. Retrieved 14 June 2013.
  32. ^ a b "Media Notes: Rightster Named New Int'l Hockey Federation Digital Media Partner". Sports Business Daily. Retrieved 14 June 2013.
  33. ^ a b McPherson, Ian. "Rightster seals international hockey contract". Sports Pro Media. Retrieved 14 June 2013.
  34. ^ a b "FIH Sign Rightster in Broadcast Deal to Make Events More Accessible". iSport Connect. Retrieved 14 June 2013.
  35. ^ a b "FIH Signs Digital Partnership with Rightster". International Hockey Federation. Retrieved 14 June 2013.
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  37. ^ "Rightster & FIH Drive Growth in Video Views as World League Final Approaches". Retrieved 23 February 2014.
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  40. ^ a b c Morgan, Vikky. "ITN unifies online ad sales with Rightster". Econsultancy. Retrieved February 4, 2013.
  41. ^ a b Laughlin, Andy. "Murdochs' Leveson evidence live stream tops 2m viewers". Digital Spy. Retrieved May 23, 2012.
  42. ^ a b "ITN Productions partners with Rightster for Facebook launch and enhanced online content delivery". Retrieved 23 February 2014.
  43. ^ "MBW: MCN RIGHTSTER STRIKES MUSIC DEAL WITH MICROSOFT LUMIA - Brave Bison". 2015-02-23. Retrieved 2016-07-19.
  44. ^ "Procter & Gamble teams with digital influencers for Asia-Pacific skincare campaign | PR Week". Retrieved 2016-07-19.
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  49. ^ "Mercedes-Benz Fashion Week in New York Spring 2014 Collections reach largest internet audience to date". Retrieved 23 February 2014.
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  51. ^ "British Fashion Council partner with Rightster to give online publishers front row access to London Collections: Men through new media portal". Retrieved 23 February 2014.
  52. ^ "About Us". AIBABoxingTV. Archived from the original on 10 March 2014. Retrieved 23 February 2014.