|Predecessor||Bot Home Automation, Inc.|
|Headquarters||Santa Monica, California, U.S.|
Home alarm systems
Number of employees
Ring LLC is a home security and smart home company owned by Amazon. Ring manufactures home security products that incorporate outdoor motion-detecting cameras, including Ring Video Doorbell. It hosts an app, Neighbors, for online social sharing of captured footage among users. Ring also provides video footage from its cameras and data from its Neighbors app to law enforcement agencies on request. Its police partnerships have been criticized by civil rights advocacy groups as building an invasive private surveillance network.
In 2013, Siminoff and Doorbot appeared on an episode of the reality series Shark Tank to seek a $700,000 investment in the company, which he estimated was worth $7 million. Kevin O’Leary made an offer as a potential investor but Siminoff declined it. After being on Shark Tank, Siminoff rebranded the company which received $5 million in additional sales.
Subsidiary of Amazon (2018–present)
In January 2019, it was uncovered that employees at Ring's two offices had had access to the video recordings from all Ring devices. In addition, The Intercept reported that the video data was stored unencrypted.
In June 2019, Ring faced criticism over a "Community Alert" program, under which the company has made geographically-targeted sponsored posts on social media services such as Facebook, asking readers to provide tips on suspects in verified cases, based on imagery posted on the Neighbors service by a Ring customer. Ring states that it seeks permission from the user before using their content in this manner. However, these discoveries did lead to concerns over the use of such footage in material deemed to effectively be advertising, as well as concerns over other possible uses of the footage (such as for training facial recognition) due to the wide copyright license that users must grant to in order to use Neighbors (an irrevocable, unlimited, and royalty-free license to use shared content "for any purpose and in any media formats in any media channels without compensation to you"), and Ring's partnerships with local law enforcement agencies.
In July 2019, Vice publication Motherboard obtained records revealing the extent of Ring's partnership with the Lakeland (Florida) Police Department (LPD). The department was granted access to a "Law Enforcement Neighborhood Portal" for making posts on Neighbors and the ability to "request videos directly from Ring users,” and received a donation of 15 Ring cameras. However, the memorandum of understanding stated that the LPD would be required to participate in "outreach efforts on the platform to encourage adoption of the platform/app" (receiving $10 credits for Ring camera purchases for each new user). Ring also recommended that the LPD establish specific new positions for the partnership, including a "social media coordinator". Later in the month, Motherboard obtained public records containing an officer's notes from an April 2019 training webinar, which stated that Ring had partnered with at least 200 law enforcement partners. In early-August 2019, Motherboard also reported that Ring would match payments by cities to cover the subsidized purchase of Ring cameras, so that they can be resold to residents at a discount.
Cybersecurity firm Bitdefender identified a vulnerability in the Ring Video Doorbell Pro product in July 2019, which was patched before being publicly disclosed in November 2019. Security hackers accessed a number of Ring cameras in December 2019 and used the device speakers to broadcast racial slurs, threats, and other inflammatory language to multiple households across the United States. A Motherboard investigation discovered crime forums that distributed software exploits of Ring devices that were used in the cyberattacks. NulledCast, a podcast on Discord, livestreamed some of the incidents. Ring responded to the incidents by advising its users to have strong passwords, enable two-factor authentication, and adopt other security measures. Ring mandated two-factor authentication for all users on February 18, 2020.
The United States House Committee on Oversight and Reform launched an investigation into Ring's data-sharing partnerships with local governments and police departments on February 19, 2020.
In November 2020, Amazon announced the recall of 350,000 ring devices in the US and 8,700 in Canada due to a potential fire risk.
Products and services
Ring Video Doorbell
The Ring Video Doorbell is the company's flagship product; it is a smart doorbell that contains a high-definition camera, a motion sensor, and a microphone and speaker for two-way audio communication. It integrates with an associated mobile app, Neighbors, which allows users to view real-time video from the camera, receive notifications when the doorbell is rung, and communicate with visitors at the door via the integrated speaker and microphone. It is also capable of operating as a surveillance camera, and can automatically trigger recordings when rung, or when its motion sensors are activated. A second-generation model, Ring Doorbell 2, was released in 2017, with updated hardware and a 1080p camera with improved low-light performance, that does not rely solely on Wi-Fi, unlike the original model. The Ring Doorbell Pro interoperates with Amazon Alexa to play prerecorded greetings to visitors and allow visitors to leave a message.
In 2015, Ring first released the "Stick-Up Cam", a wireless IP camera. It was updated in 2018 with a cylindrical form factor, motion detection, two-way audio, as well as battery, wired, and solar power options. In 2017, Ring released the "Floodlight Cam", a camera integrated with a pair of motion-activated LED floodlights.
Always Home Camera
In September 2020, Ring unveiled the "Always Home Cam" — an aerial indoor camera that flies a predetermined path when activated by an alarm sensor.
In September 2020, Ring unveiled a new line of automotive products—including the Ring Car Alarm and Car Cam. Car Alarm is an OBD-II car alarm that can send alerts of events such as break-ins via Ring and Amazon Alexa. It will leverage Amazon Sidewalk for connectivity. Car Cam consists of a dashcam and a rear window camera to capture the interior. It features similar car alarm functionality, as well as "emergency crash assist" to automatically notify emergency services if a "serious crash" is detected, and a "traffic stop" voice command.
In addition, Ring announced Car Connect—a platform that will allow automakers to integrate existing cameras and security systems within vehicles (such as backup cameras) into the Ring platform. Tesla was announced as the first partner for Car Connect, with plans to offer an aftermarket accessory for the Model 3, Model X, Model S, and Model Y in 2021 
Ring products require a "Ring Protect" subscription plan in order to store and view recordings from the cameras; without a subscription, the user is limited to real-time footage only. The "Ring Protect Basic" plan allows footage to be retained for 60 days, while the "Ring Protect Plus" subscription adds "unlimited" storage of footage, enables professional monitoring and LTE cellular backup on the Ring Alarm, and extends the warranty on the user's Ring products from one year to the life of the devices.
In 2018, Ring launched Neighbors, a hyperlocal social networking app. Described as being akin to a neighborhood watch, it allows users to crowdsource information on and discuss safety and security concerns in their area. The service allows users to share footage captured from Ring products, so that others can help to identify suspects. All user posts are anonymous and do not include specific location information, and are moderated to remove off-topic content (in contrast to services such as Nextdoor, it focuses exclusively on crime and safety). Ring also has partnerships with local police departments in some cities to incorporate Neighbors into their crime monitoring processes, and they are also able to make official posts for distribution on the service. Ring has credited the service with having helped to solve crimes, and noted that activity on the service surged in California regions affected by wildfires in November 2018.
Amazon disclosed Ring's criteria for accepting requests from police departments for video footage shared to the Neighbors portal in a response to Massachusetts Senator Ed Markey on November 1, 2019. Each police request must be associated with a case number and submitted individually, although no evidence is needed. Ring provides at most 12 hours of footage recorded within the previous 45 days in a maximum search area of 0.5 square miles for each request. Markey criticized Amazon's response, describing Ring as "an open door for privacy and civil liberty violations".
Police departments may access user-generated footage through the Ring Neighborhoods portal by request, using a map interface. After a police officer requests video from a list of houses, Ring sends all affected users automated messages requesting permission to release the footage.
TechHive gave the second-generation Ring doorbell a 4 out of 5, noting improvements in hardware and ease of installation over the first-generation model, but criticizing a lack of printed and online documentation.
Digital rights advocacy group Fight for the Future criticized Ring for using its cameras and Neighbors app to build a private surveillance network via partnerships with local law enforcement agencies, which encourage them to promote the products. The group stated that these partnerships "undermine our democratic process and basic civil liberties". According to the Electronic Frontier Foundation, Ring used these partnerships and its marketing strategies to foster fear, which leads to a "vicious cycle" that spurs hardware sales. The organization said that Ring, as well as Neighbors and similar "neighborhood watch" apps such as Citizen and Nextdoor, "facilitate reporting of so-called 'suspicious' behavior that really amounts to racial profiling." Matt Cagle of the American Civil Liberties Union said that the Ring Neighbors Portal "blurs the line between corporate and government surveillance" and that "Many people are not going to feel like they have a choice when law enforcement asks for access to their footage".
In a December 2019 test, Motherboard found that Ring's software did not implement "basic security features", allowing the publication to access a Ring account from IP addresses based in multiple countries without warning the user.
The Nextdoor network leaks metadata about the footage posted in videos and "crime alerts". This metadata, combined with public city map data, is frequently sufficient to discover the exact location of the Ring dorbell or a camera. In one experiment, Gizmodo located 20 thousand devices based on information collected (scraped from the app) over a period of month. University researchers were able to locate 440 thousand devices using data spanning back to 2016.
Amazon enabled by default Amazon Sidewalk on supported Ring and Alexa devices. This feature allows devices owned by different people to communicate and transmit data without consent of either owner. Gizmodo criticized Amazon Sidewalk for allowing strangers to connect to Ring owners' home Wi-Fi network.
Allegations of user tracking
On January 27, 2020, the Electronic Frontier Foundation concluded that the Ring doorbell app for Android was sending identifiable personal information– including names, IP addresses, mobile network carriers, persistent IDs and sensor data –to four analytics and marketing companies: Facebook, Mixpanel, AppsFlyer and branch.io.
- "Company Overview of Ring Inc". Bloomberg L.P. Retrieved April 9, 2019.
- Murphy, Mike. "Ring, which Amazon just bought for $1 billion, was once rejected by 'Shark Tank'". MarketWatch. Retrieved June 12, 2019.
- Perez, Chris. "Doorbot Is Knocking Upon the Future of Doorbells". Apartment Therapy. Retrieved April 9, 2019.
- Hsu, Jeremy (January 25, 2013). "'DoorBot' for Homeowners Hits $250,000 Goal". Tech News Daily. Archived from the original on January 26, 2013. Retrieved April 9, 2019.
- "After This Entrepreneur Got Nothing on 'Shark Tank,' Richard Branson Wrote Him a Check". Inc.com. August 19, 2015. Retrieved December 13, 2017.
- "This guy turned his failure on 'Shark Tank' into a $109 million investment from Goldman Sachs". Business Insider. Retrieved December 13, 2017.
- Susan Adams (February 27, 2018). "The Exclusive Inside Story Of Ring: From 'Shark Tank' Reject To Amazon's Latest Acquisition". Forbes.com. Retrieved March 25, 2019.
- Friedman, Zack. "Shark Tank Reject Raises $209 Million, Fights Crime". Forbes. Retrieved December 13, 2017.
- "UPDATED: ABC's 'Shark Tank' makes its decision on Allen County native, veteran Bart Lomont's Robin Autopilot | News, Sports, Jobs - News-Sentinel". www.news-sentinel.com. Retrieved December 13, 2017.
- DFJ (October 19, 2017). "Jamie Siminoff, Ring". DFJVC. Retrieved December 13, 2017.
- Kim, Eugene (February 27, 2018). "Amazon buys Ring, the smart doorbell maker it backed through Alexa Fund". CNBC. Retrieved February 27, 2018.
- "Amazon is making its second-biggest acquisition ever — the doorbell company Ring". Recode. Retrieved February 27, 2018.
- Wiggers, Kyle (January 10, 2019). "Ring employees reportedly had access to all live and recorded customer videos". VentureBeat. Retrieved January 12, 2019.
- Biddle, Sam (January 10, 2018). "For Owners of Amazon's Ring Security Cameras, Strangers May Have Been Watching Too". The Intercept. Retrieved January 12, 2018.
- Reichert, Corinne. "Ring puts suspected thief in Facebook sponsored ads". CNET. Retrieved June 18, 2019.
- Alba, Davey; Mac, Ryan (June 7, 2019). "Amazon's Doorbell Camera Company Is Using Security Video For Ads. That May Only Be The Beginning". BuzzFeed News. Retrieved June 12, 2019.
- Haskins, Caroline; Koebler, Jason (July 25, 2019). "Amazon Requires Police to Shill Surveillance Cameras in Secret Agreement". Vice. Retrieved August 2, 2019.
- Haskins, Caroline; Maiberg, Emanuel; Mead, Derek; Koebler, Jason (July 29, 2019). "Amazon Told Police It Has Partnered With 200 Law Enforcement Agencies". Vice. Retrieved August 2, 2019.
- Haskins, Caroline; Koebler, Jason; Mead, Derek (August 2, 2019). "US Cities Are Helping People Buy Amazon Surveillance Cameras With Taxpayer Money". Vice. Retrieved August 2, 2019.
- Palmer, Danny (November 7, 2019). "Amazon fixes Ring Video Doorbell wi-fi security vulnerability". ZDNet. Retrieved 2019-12-13.
- Ng, Alfred (November 7, 2019). "Ring doorbells had vulnerability leaking Wi-Fi login info, researchers find". CNET. Retrieved 2019-12-13.
- "Ring Video Doorbell Pro Under the Scope" (PDF). Bitdefender. November 7, 2019. Retrieved December 13, 2019.
- Cox, Joseph; Koebler, Jason (12 December 2019). "Inside the Podcast that Hacks Ring Camera Owners Live on Air". Vice. Retrieved 2019-12-12.
- Murdock, Jason (10 December 2019). "Ring camera hacker uses home security system to spew racial slurs at Florida family". Newsweek. Retrieved 2019-12-12.
- Howerton, Matt (December 11, 2019). "Hacker says, 'pay bitcoin ransom or get terminated,' through couple's Ring security cameras". WFAA. Retrieved 2019-12-12.
- Cox, Joseph; Cole, Samantha (11 December 2019). "How Hackers Are Breaking Into Ring Cameras". Vice. Retrieved 2019-12-12.
- Holley, Jessica. "Family says hackers accessed a Ring camera in their 8-year-old daughter's room". WMC Action News 5. Retrieved 2019-12-12.
- "Ring makes two-step verification mandatory". BBC News. 19 February 2020. Retrieved 2020-02-20.
- Song, Victoria (18 February 2020). "Ring Finally Rolls Out Mandatory Two-Factor Authentication After Privacy Scandals". Gizmodo. Retrieved 2020-02-20.
- Ng, Alfred. "Congress demands answers from Ring on police partnerships". CNET. Retrieved 2020-02-20.
- Krishnamoorthi, Raja (February 19, 2020). "2020-02-19.RK to Huseman-Amazon re Ring (1)" (PDF). United States House Committee on Oversight and Reform. Retrieved February 20, 2020.
- Manfredi, Lucas (2020-11-10). "Amazon's Ring recalls 350,000 video doorbells for fire hazard". FOXBusiness. Retrieved 2020-11-11.
- Dave, Paresh. "Ring modernized the doorbell, then its inventor, Jamie Siminoff, went to war against crime". Los Angeles Times. Retrieved December 13, 2017.
- "The real cost of setting up a smart home". USA Today. Retrieved December 13, 2017.
- Pollicino, Joe (December 6, 2012). "DoorBot lets you see and talk with who's at the door from the comfort of your smartphone (video)".
- Ashe, Dru (December 7, 2012). "DoorBot: The Wi-Fi Doorbell That Connects to Your Smartphone | Complex".
- "Ring Video Doorbell 2 review: Better features, new frustrations". TechHive. August 23, 2017. Retrieved August 26, 2019.
- Clark, Mitchell (11 February 2021). "Alexa can now greet people from your Ring Doorbell Pro". The Verge. Retrieved 12 February 2021.
- Hollister, Sean (November 19, 2018). "Pre-Black Friday deal alert: Ring Video Doorbell 2 and Echo Dot for $140". The Verge. Retrieved August 25, 2019.
- Cipriani, Jason. "Ring Stick Up Cam Battery review: An all around security camera, inside and out Review". ZDNet. Retrieved August 25, 2019.
- Delaney, John R. (August 2, 2017). "Ring Floodlight Cam". PCMAG. Retrieved August 25, 2019.
- Wollerton, Megan (July 20, 2018). "Ring Alarm Security Kit review". CNET. CBS Interactive. Retrieved August 3, 2018.
- Sawers, Paul (October 2, 2017). "Ring launches Protect, a DIY home security system starting at $199". VentureBeat. Retrieved October 3, 2017.
- Wetzel, Kim (October 2, 2017). "Affordable, DIY Ring Protect Looks to Lock Up the Home Security System Market". Digital Trends. Retrieved October 3, 2017.
- Graham, Jefferson (January 7, 2019). "No doorbell, no problem: Ring introduces Door View Cam that replaces peephole in homes". USA Today. Retrieved January 12, 2019.
- "Ring's newest security camera is a $249 autonomous indoor drone shipping in 2021". TechCrunch. January 11, 2021. Retrieved 2020-10-13.
- Seifert, Dan (2020-09-24). "Ring announces new line of security cameras for cars". The Verge. Retrieved 2020-10-13.
- Seifert, Dan (July 3, 2018). "Ring Alarm review: simple, cheap home security". The Verge. Retrieved August 25, 2019.
- "How much do Ring camera storage plans cost?". Android Central. January 24, 2019. Retrieved August 25, 2019.
- "Ring Floodlight Cam review: An excellent choice—if you're living in Ring's ecosystem". TechHive. January 26, 2018. Retrieved August 25, 2019.
- "In first move since Amazon acquisition, Ring launches Neighbors app to help users fight crime". GeekWire. May 8, 2018. Retrieved June 18, 2019.
- Rubin, Ben Fox. "How Ring's Neighbors app is making home security a social thing". CNET. Retrieved June 18, 2019.
- Lecher, Colin (November 19, 2019). "Amazon lets police ask for Ring videos that are more than a month old". The Verge. Retrieved November 20, 2019.
- "Response Letter_Ring_Senator Markey January 11, 2019.pdf" (PDF). Ed Markey. United States Senate. November 1, 2019. Retrieved November 20, 2019.
- Biddle, Sam (February 14, 2019). "Amazon's Home Surveillance Chief Declared War on "Dirtbag Criminals" as Company Got Closer to Police". The Intercept. Retrieved January 17, 2020.
- "Amazon's Ring doorbell police tie-up criticised". BBC News. August 1, 2019. Retrieved August 3, 2019.
- Ng, Alfred. "This map tells you where police have partnered with Amazon's Ring". CNET. Retrieved August 3, 2019.
- Guariglia, Matthew (August 8, 2019). "Amazon's Ring Is a Perfect Storm of Privacy Threats". Electronic Frontier Foundation. Retrieved August 13, 2019.
- Holmes, Aaron. "Police are tapping into residents' Ring doorbells and home security cameras to stream 24/7 live video". Business Insider. Retrieved 2020-11-11.
- Cox, Joseph (17 December 2019). "We Tested Ring's Security. It's Awful". Vice. Retrieved 2020-02-20.
- "Ring's Hidden Data Let Us Map Amazon's Sprawling Home Surveillance Network". Gizmodo. Retrieved 2020-11-27.
- "You Need to Opt Out of Amazon Sidewalk". Gizmodo. Retrieved 2020-11-27.
- Budington, Bill (January 27, 2020). "Ring Doorbell App Packed with Third-Party Trackers". Electronic Frontier Foundation. Retrieved January 27, 2020.
- Newman, Jared (February 14, 2020). "Amazon's Ring will let users opt out of sharing data with other companies". Fast Company. Retrieved March 23, 2020.
|Wikimedia Commons has media related to Ring.|