The Ring video doorbell, mounted next to the front door of a house
|Predecessor||Bot Home Automation, Inc.|
|Headquarters||Santa Monica, California, U.S.|
Home alarm systems
Number of employees
In 2013, Siminoff appeared on Shark Tank, asking for $700,000 for his company, at the time called DoorBot, which he estimated was worth $7 million. Kevin O’Leary made an offer as a potential investor that Siminoff declined. After being on Shark Tank, Siminoff rebranded the company and it received $5 million in additional sales.
Since then, the company raised more than $200 million in investments and counts Kleiner Perkins Caufield Byers, Qualcomm Ventures, Goldman Sachs, DFJ Growth and Sir Richard Branson—founder of Virgin Group—as prominent investors.
Ring Video Doorbell
The company's first product, released in 2013, was a doorbell with Internet connectivity, a high-definition camera, and a motion detector. The Ring Video Doorbell is a smart doorbell device that allows users to monitor and operate their front, back and garage doors remotely. When the doorbell is pressed, the Ring application begins a VOIP video call to a connected device, so that the owner can see and speak to visitors. The product was developed by the software company Blue Trail Software. In 2017, Ring released its second version of the device, Ring Doorbell 2, with a rechargeable battery pack, night vision, a motion detector, speaker, and microphone.
Ring Neighborhoods is an additional security feature that helps non-video doorbell users monitor suspicious activity on their app. In 2015, Ring released the Stick-Up Cam which incorporated the same features as the doorbell but without the actual doorbell button. In 2016, the Ring Floodlight Cam was introduced with two 1100 lumen LED floodlights.
In 2016, Ring partnered with Los Angeles Police Department and installed Ring Video Doorbells on 10 percent of homes in Wilshire Park, California. The LAPD’s data showed that there was a 55 percent decrease in break-ins within the first six months of the doorbells being installed. In addition to break-in prevention, Ring products have been cited as aiding the police in identifying perpetrators.
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