Rip Curl

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Rip Curl
Private company
Founded1969 (1969)
HeadquartersTorquay, Australia
Key people

Doug Warbrick (founder)
Brian Singer (founder)
François Payot (founder and director)
Michael Daly (CEO)
Dylan Slater (President and CEO of Rip Curl USA)
Productssurfing gear & apparel

Rip Curl is an Australian designer, manufacturer, and retailer of surfing sportswear (also known as boardwear) and accompanying products, and a major athletic sponsor. Rip Curl has become one of the largest surfing companies in Australia, Europe, South America, North America and South Africa. Globally, Rip Curl is considered a successful member of the "Big Three", of the surf industry alongside Quiksilver and Billabong.[1][2]

Rip Curl is still owned by the founders. As of December 2013, Michael Daly is the chief executive officer (CEO) of Rip Curl Group.[3]


The name "Rip Curl" was taken from a vee-bottom surfboard that co-founder Warbrick bought in 1968, upon which he'd written "Rip Curl Hot Dog." The words didn't mean anything, he later admitted. "Except ripping was groovy; surfing the curl was groovy; we wanted to be groovy – so that was it."

— Matt Warshaw, Encyclopedia of Surfing[4]

The company was founded in 1969 by Doug Warbrick and Brian Singer in Torquay, Victoria, Australia, and initially produced surfboards. In 1970, they decided to begin production of wetsuits, with an emphasis on transforming diving technology into a wetsuit suitable for surfing.[citation needed] Alan Green (co-founder of Quiksliver) was a Rip Curl employee in 1969 and developed the first Quiksilver boardshorts at the Rip Curl Factory in April 1970.[5]

In mid-2012, Singer and Warbrick engaged the services of Bank of America Merrill Lynch to sell the brand, but the plan was abandoned in March 2013.[6]

The Search[edit]

Rip Curl is responsible for a campaign called The Search.[7] Surf films by legendary filmmaker Sonny Miller were created as part of the Search campaign: The Search (1992), The Search II (1993), Beyond the Boundaries: The Search III (1994), Feral Kingdom (1995), Tripping the Planet (1996) and Searching for Tom Curren (1996), which was awarded Video of the Year by Surfer magazine in 1997.[8] In 2015 Rip Curl relaunched The Search.[9]


Rip Curl is known for manufacturing technical products and innovation in the surf industry. Rip Curl's "FlashBomb Wetsuit" won three consecutive SIMA (Surf Industry Manufacturers Association) awards for "Wetsuit of the Year" in 2011, 2012 and 2013.[10][11]

The Rip Curl Group took home six wins at the 2017 SBIA Awards in Australia.[12]

Rip Curl's marketing campaign "My Bikini" took home the SIMA Award for "Women's Campaign of the Year" in 2013, 2014, 2015 and 2016.

Rip Curl received the 2015 SIMA awards for [13] Women’s Marketing Campaign of the Year ("My Bikini"), Wetsuit Brand of the Year (Flash Bomb Zip Free), Accessory Product of the Year (SearchGPS Watch), Women’s Swim Brand of the Year and Men’s Boardshort of the Year (Mirage MF Driven).

Retail stores[edit]

Rip Curl store in Westfield Carousel, Perth
  • Australia/New Zealand: 61[14]
  • South America (most are licensees): 94[15]
  • North America: 29[16]
  • Africa and Middle East: 21
  • Asia (Indonesia, Thailand, Singapore, Malaysia): 72
  • Europe: 55[17]



Bethany Hamilton

Tom Curren, won the World Title in 1985, 1986, 1990.

Tyler Wright won the WSL World Title in 2016.

Mick Fanning has Won the ASP World Title three times, in 2007, 2009 and 2013.

Gabriel Medina won the ASP World Title in 2014.

Bethany Hamilton and Mick Fanning were inducted into the iconic Surfer's Hall of Fame in Huntington Beach in 2017.

See also[edit]


  1. ^ Aprhys, Alison (24 March 2008). "Rip Curl executives happy to be wet behind the ears". The Age. Melbourne. Archived from the original on 24 June 2016. Retrieved 14 January 2017.
  2. ^ Paul Ham (4 June 2006). "Aussie who has board meetings on the beach". London: Sunday Times. Retrieved 1 March 2009.
  3. ^ Michael Daly (13 December 2013). "Michael Daly". LinkedIn. LinkedIn Corporation. Retrieved 13 December 2013.
  4. ^ Matt Warshaw (2005). The Encyclopedia of Surfing. Houghton Mifflin Harcourt. p. 508. ISBN 0-15-603251-1.
  5. ^ "Timeline - 1969". Quiksilver, Inc. Retrieved 2 September 2015.
  6. ^ Andrew Warren (25 September 2013). "Regaining their "cool": can the big three surf brands recover?". The Conversation Australia. Retrieved 25 September 2013.
  7. ^
  8. ^
  9. ^
  10. ^ Kailee Bradstreet (14 February 2014). "SURF INDUSTRY NAMES BEST OF 2013 AT SIMA IMAGE AWARDS". TransWorld Business. TEN. Retrieved 9 October 2014.
  11. ^ Kailee Bradstreet (8 February 2013). "THE 2012 SIMA IMAGE AWARDS WINNERS & PHOTO GALLERY". TransWorld Business. TEN. Retrieved 9 October 2014.
  12. ^ "Rip Curl International". Sporting Scribe. Retrieved 17 August 2017.
  13. ^
  14. ^ "Rip Curl Stores". Rip Curl Australasia. Rip Curl International Pty. Ltd. 9 October 2014. Retrieved 9 October 2014.
  15. ^ "Lojas Rip Curl". Rip Curl Brasil. Rip Curl International Pty. Ltd. 9 October 2014. Retrieved 9 October 2014.
  16. ^ "Rip Curl Surf Center". Rip Curl. Rip Curl International Pty. Ltd. 9 October 2014. Retrieved 9 October 2014.
  17. ^ "Rip Curl CEO on Annual Financial Results 2014".

External linking[edit]