Rip It

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This article is about the energy drink. For the fictional character, see Rip It (G.I. Joe). For the song, see Rip It!
Not to be confused with RipIt.
Rip It
Type Energy drink
Manufacturer National Beverage Corp.
Country of origin United States

3-way, A'tomic Pom, Citrus X*, Frick-Bomb*, G-Force*, Lime Wrecker, Le-MOAN'R, Power*, Red Zone, Sting-Er Mo, Tribute

*also available sugar-free

Rip It is an energy drink that is produced and distributed by National Beverage Corp., maker of Shasta and Faygo. It is National Beverage Corp.'s first energy drink.

The drinks come in 15 flavors, including some sugar-free versions and three different shot flavors. Some flavors are available in both 16 ounce and 8 ounce cans.[1]

Marketed as "energy fuel at a price you can swallow," the drink contains 100% daily value of vitamin C, vitamin B6, folate, and vitamin B12. It also contains taurine, caffeine, inositol, and guarana seed extract. Sugar-free versions contain sucralose and acesulfame potassium.[2]16 oz Rip It drinks average about 200 mg of caffeine per can.[3]

The brand sponsors Olympic champion alpine skier Julia Mancuso and ARCA stock car racing's #16 car.[4][5]

The drink is also popular and widely consumed by U.S. forces in Afghanistan and Iraq.[6][7]


  1. ^ "Taste It | General | Rip It® Energy Fuel | Energy Drink". Retrieved 2012-02-16. 
  2. ^ "Rip It Review | How It works, Pros/Cons, In-Depth Reviews". Retrieved 2012-02-16. 
  3. ^ "Caffeine amounts". Retrieved 2014-07-10. 
  4. ^ [1] Archived April 10, 2010, at the Wayback Machine.
  5. ^ "Joey Coulter Ready to Rip It Up at Talladega". Catchfence. 2010-04-20. Retrieved 2012-02-16. 
  6. ^ Memmott, Mark (2009-06-26). "In Afghanistan: Coffee; Rip Its; And Tobacco : The Two-Way". NPR. Retrieved 2012-02-16. 
  7. ^ View all comments that have been posted about this article. (2009-05-22). "Generals Find Suicide a Frustrating Enemy". Retrieved 2012-02-16. 

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