Rip It

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Rip It
Type Energy drink
Manufacturer National Beverage Corp.
Country of origin United States

3-way (blackberry, strawberry, blueberry mix), A'tomic Pom, Citrus X*, Frick-Bomb* (pineapple and mixed fruit, now called F-bomb), G-Force* (grape), Le-MOAN'R (raspberry lemonade), Lime Wrecker, POO-TIN POWER (coconut mango), Power (pomegranate), Red Zone (strawberry), Sting-Er Mo, Tribute (Active Mandarin/Live Wild Lime), Tribute Cherry/Lime, Tribute C.Y.P.-X (orange creamsicle), FREEK (blood orange) energy shot, CODE BLUE (raspberry, blueberry mix) energy shot

*also available sugar-free

Rip It is an energy drink that is produced and distributed by National Beverage Corp., maker of Shasta and Faygo. It is National Beverage Corp.'s first energy drink.

The drinks come in more than 15 flavors (the source indicates both 15 and 17 flavors), including some sugar-free versions and eight different shot flavors. Some flavors are available in both 16 ounce and 8 ounce cans.[1] A second source mentions 13 flavors not including sugar free varieties.[2]

Marketed as "energy fuel at a price you can swallow," the drink contains 120% daily value of vitamin C, 100% daily value of vitamin B6, and 170% daily value of vitamin B12 per 8 fl oz serving according to product packaging (purchase date: 2017-04-19). It also contains taurine, caffeine, inositol, and guarana seed extract. Sugar-free versions contain sucralose and acesulfame potassium.[3] Rip It drinks average about 80 mg of caffeine from all sources per 8 oz. serving according to product packaging (purchase date: 2017-02-20). A 16-oz can of Lemoan'r has 204 mg of caffeine.[4]

The brand sponsors Olympic champion alpine skier Julia Mancuso and the No. 16 car in the Automobile Racing Club of America driven by Joey Coulter in 2012.[5][6]

The drink is also popular and widely consumed by U.S. forces in Afghanistan and Iraq.[7][8][9]


  1. ^ "Rip It | National Beverage Corp.". National Beverage Corp. Retrieved 2017-04-13. 
  2. ^ "Rip It - Shasta Foodservice". Shasta Foodservice. Retrieved 2017-05-05. 
  3. ^ "Rip It Review | How It works, Pros/Cons, In-Depth Reviews". Retrieved 2012-02-16. 
  4. ^ "Caffeine in Rip It Energy Drink". caffeineinformer. Retrieved 2017-03-31. 
  5. ^ [1] Archived April 10, 2010, at the Wayback Machine.
  6. ^ "Joey Coulter Ready to Rip It Up at Talladega". Catchfence. 2010-04-20. Retrieved 2012-02-16. 
  7. ^ Memmott, Mark (2009-06-26). "In Afghanistan: Coffee; Rip Its; And Tobacco : The Two-Way". NPR. Retrieved 2012-02-16. 
  8. ^ View all comments that have been posted about this article. (2009-05-22). "Generals Find Suicide a Frustrating Enemy". Retrieved 2012-02-16. 
  9. ^ Rossen, Jake. "How Rip It Became the Unofficial Drink of the U.S. Military". Retrieved 2017-01-31. 

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