Ripple (charitable organisation)
Type of site
|Charity, click-to-donate site|
|Created by||Simon Griffiths, Jehan Ratnatunga, Mack Nevill and Matthew Tilleard|
|Alexa rank||8,462,448 (Global 03/2017)|
|Launched||May 4, 2007|
|Current status||No longer active (for search engine)|
Ripple was a non-profit click-to-donate internet site and search engine which passed 100% of its revenue to other charities. Launched on May 4, 2007, they made their revenue by attaining sponsorship from advertisers in return for delivering users who will see their advertisements. Ripple.org was named #23 in BRW Top 100 web 2.0 sites of 2008.
As of March 2017 Ripple.org only contains a link to WaterAid Australia.
The Ripple web site generated revenue through clicking and search.
A user could click to choose a preferred form of charity, bringing up an advertisement from a sponsor. The sponsor paid Ripple every time an advertisement is viewed, Ripple assigns the sponsor payment to the charity of the web user's choice.
Ripple also had an interface through online social networks such as Facebook and MySpace. Users were able to add applets that function in the same way as the Ripple web site to their profiles and display how philanthropic they are via a 'contributions' count.
Ripple supports the WaterAid Australia, Oxfam, Oaktree Foundation, and the Grameen Foundation. "Mr Tilleard says they are adding a 'carbon charity' soon and sees the site eventually listing up to 10 charities." Although the affiliate marketing and search interface techniques are not new, donating all proceeds to charity is rare, according to Lia Timson writing in The Age.
- Lia Timson, Search to end poverty, The Age, May 29, 2007. Retrieved on October 9, 2007.
- "Simon Griffiths - Co-founder of Shebeen and Who Gives A Crap". Retrieved 2017-03-20.
- David Adams, Saving the world one click at a time, The Age, April 3, 2008. Retrieved on April 7, 2008.