Rivera Amplifiers

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Rivera Amplifiers
Industry Amplification
Founded Los Angeles, California, United States (1976; 41 years ago (1976))
Founder Paul Rivera
Headquarters Los Angeles, California, United States
Key people
Paul Rivera
Products Amplifiers
Website www.rivera.com

Rivera Amplifiers is an American manufacturer of guitar amplifiers. It was founded by Paul Rivera as a research and development firm in August 1976 in Southern California.[1]

Before moving into manufacturing amplifiers under his own name, Paul Rivera ran his own amplifier repair and modification shop, and then worked for Fender Amplifiers.[2] There he acted as Marketing Director, specifying a whole range of amplifiers and designing some himself. These were the last range to be made by Fender before its owners, CBS, sold the company[3] to its then management, and the last to be mass-produced by Fender with 'traditional' (non-PCB) methods. Rivera, like other amplifier builders such as Soldano, began building Fender-based amplifiers to try to capture a piece of the market for hot-rodded multi-channel amplifiers dominated by Mesa Boogie.[4]


  1. ^ http://www.rivera.com/company.php
  2. ^ Wheeler, Tom; Richards, Keith (2007). The Soul of Tone: Celebrating 60 Years of Fender Amps. Hal Leonard. p. 361. ISBN 978-0-634-05613-0. Retrieved 7 January 2012. 
  3. ^ http://www.fender-amp.com/history.asp Fender Company History retrieved 2nd October 2010
  4. ^ Hunter, Dave (February 2012). "Bogner Ecstasy 101B". Vintage Guitar. pp. 64–66. 

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