Rob Fishman

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Rob Fishman
Born (1986-03-31) March 31, 1986 (age 35)[1]
Alma materCornell University
  • Entrepreneur
  • writer

Rob Fishman (born March 31, 1986) is an American entrepreneur and writer.

Early life and education[edit]

Fishman is from Scarsdale, New York and is a graduate of Cornell University and the Columbia University Graduate School of Journalism.[2] He is the nephew of 60 Minutes creator Don Hewitt and Marilyn Berger.[3]


In 2013, Fishman's first company was sold to BuzzFeed,[4] BuzzFeed's first acquisition.[5] Subsequently in 2013, Fishman co-founded Niche, a marketing company that was acquired by Twitter in 2015 for $50 million.[6] In its first year of operations, Niche earned $1 million in revenue.[7] As part of Twitter, Niche has become a "significant revenue driver" for the social network.[8] In November 2016, Fortune reported that Fishman had confirmed his departure from Twitter.[9]

Fishman worked as social media editor for The Huffington Post, contributing editor for BuzzFeed, and has written for Slate, New York, and The Daily Beast.[10][11] Fishman's coverage of the Cornell gorge suicides in 2010 for The Huffington Post gained widespread attention.[12] In 2013, a story he wrote for BuzzFeed, claiming that "the social media editor is dead," led to a firestorm from new media journalists.[13][14][page needed][15][16]

In 2015, Fishman was named to the Forbes "30 Under 30" list.[17] In 2016, he produced Alexander IRL, a teen comedy film starring Nathan Kress that was acquired by YouTube Red.[18]

In 2017, Fishman founded Brat, a video production startup in Los Angeles.[19]


  1. ^ "Rob Fishman". 2015-11-22. Retrieved 2016-10-31.
  2. ^ "Rob Fishman". The Huffington Post. Retrieved 2016-10-31.
  3. ^ "Safer, Sawyer, Gibson, O'Reilly Turn Out to Remember Don Hewitt". Retrieved 2016-04-06.
  4. ^ Shontell, Alyson (September 13, 2012). "BuzzFeed Acquires Kingfish Labs". Business Insider.
  5. ^ Constine, Josh. "BuzzFeed's First Acquisition Kingfish Labs Could Make Its FB Ads Go More Viral Than Football Cats". TechCrunch. Retrieved April 7, 2016.
  6. ^ Shontell, Alyson (February 11, 2015). "Twitter Buys Niche, an Ad Network for Vine Stars, for About $50 Million in Cash and Stock". Business Insider.
  7. ^ Bhuiyan, Johana (March 2, 2014). "Niche to Hit $1 Million in Revenue This Month". Politico. Retrieved April 7, 2016.
  8. ^ Chaykowski, Kathleen. "Twitter Finds Growing Business Pairing Internet Stars with Big Brands". Forbes. Retrieved April 7, 2016.
  9. ^ "Niche Co-founder Leaves Twitter". Fortune. 2016-11-18. Retrieved 2016-11-19.
  10. ^ "Rob Fishman". The Daily Beast. Retrieved 2016-10-31.
  11. ^ Fishman, Rob (May 29, 2013). "The Social Media Editor Is Dead". Buzzfeed. Retrieved 2016-10-31.
  12. ^ Rovzar, Chris (March 16, 2010). "Cornellians Actually Are Using the Ithaca Gorges for Suicides These Days". Daily Intelligencer. Retrieved April 7, 2016.
  13. ^ Tenore, Mallary Jean (May 30, 2013). "Social Media Editor Role Is 'More About an Evolution Than a Contraction'". Poynter. Retrieved April 7, 2016.
  14. ^ Harcup, Tony (2015). Journalism: Principles and Practice. SAGE. ISBN 9781473918115.
  15. ^ Praetorius, Dean (May 30, 2013). "Every Journalist Is a Social Media Editor, but not Every Social Media Editor Is a Journalist". The Blog. The Huffington Post. Retrieved April 7, 2016.
  16. ^ Ingram, Mathew (May 30, 2013). "No, the Job of Social Media Editor Isn't Dead—but It Sure as Heck Better Be Evolving". Gigaom. Retrieved April 7, 2016.
  17. ^ Rooney, Jennifer (January 5, 2015). "Rob Fishman, 28 - In Photos: 2015 30 Under 30: Marketing and Advertising".
  18. ^ "Brent Rivera-Nathan Kress Comedy 'Alexander IRL' to Get December Release on YouTube Red". Variety. 2016-11-28. Retrieved 2016-11-30.
  19. ^ "Rob Fishman used to connect young stars with advertisers. Now he's making videos with them at his new startup, Brat". recode. 2017-07-24. Retrieved 2017-09-04.

Further reading[edit]

External links[edit]