Robert J. Bach

From Wikipedia, the free encyclopedia
  (Redirected from Robbie Bach)
Jump to: navigation, search
Robbie Bach
Robbie Bach.jpg
Bach in 2006
Born December 31, 1961 (1961-12-31) (age 53)
Peoria, Illinois
Known for former Microsoft executive

Robert J. Bach (born December 31, 1961), commonly known as Robbie Bach, was the President of Entertainment & Devices Division at Microsoft. He led the division that is responsible for the Xbox, Xbox 360, Zune, Windows Games, Windows Mobile and the Microsoft TV platform. On May 25, 2010, Robert J. Bach and division chief technology officer James Allard announced their retirement from Microsoft effective in the fall of 2010.[1] [2]


Robbie Bach was born in Peoria, Illinois and is the son of a former Schlitz executive. He graduated from RJ Reynolds High School in Winston-Salem, North Carolina in 1980. Robbie was a Morehead Scholar at the University of North Carolina at Chapel Hill where he graduated with highest honors in economics and was also named an Academic All-American on the Tar Heel’s varsity tennis team. Robbie went to work for Morgan Stanley for two years before going onto became an Arjay Miller Scholar at Stanford University Graduate School of Business where he earned his MBA. He joined Microsoft in 1988 and was with the company until 2010. He is married with three children.

Microsoft career[edit]

Microsoft Office[edit]

As the top marketing executive in charge of Microsoft Office during the 1990s Bach battled against Corel and Lotus when they had 80% market share to Microsoft's 20%. Microsoft Office suite is now Microsoft's second most profitable product, garnering billions in revenue.

Microsoft Europe[edit]

From 1990 to 1992, Bach served as the business operations manager for Microsoft Europe, reporting to the president of Microsoft Europe in Paris, where he coordinated business planning and strategy, budgeting, and special projects. He also helped unify Microsoft's once-divided European local units.

President, Entertainment & Devices Division[edit]

As president of the Entertainment & Devices (E&D) Division at Microsoft Corp., Robbie Bach drove the company's Connected Entertainment vision, offering consumers new and branded entertainment experiences across music, gaming, video and mobile communications. Bach's responsibilities included guiding new software, services and hardware throughout Microsoft's entertainment and mobility platforms, and bringing those solutions to market with retailers and partners. Bach also managed Microsoft's worldwide retail relationships as well as media and entertainment partner relationships.

Microsoft titles[edit]

  • Product Manager (Microsoft Works)
  • Business Operations Manager (Europe)
  • Vice President of Marketing (Desktop Applications Division)
  • Vice President of the Learning (Entertainment and Productivity Division)
  • Vice President of the Home and Retail division
  • Senior Vice President of Home and Entertainment Division
  • President of the Entertainment and Devices Division

Boys and Girls Club[edit]

Bach sits on the board of governors for the Boys & Girls Clubs of America and is the interim chairman of the Entertainment Software Association.


On 25 May 2010 it was announced that he was to step down in the fall of 2010 after 22 years with Microsoft. After leaving Microsoft Bach joined the boards of the Boys & Girls Club of America, the U.S. Olympic Committee and Sonos, the maker of wireless digital music systems.[3]


External links[edit]