June 27, 1963 |
|Awards||2003 NASCAR Winston Cup Series championship crew chief|
|NASCAR Xfinity Series career|
|29 races run over 5 years|
|Best finish||30th (1995)|
|First race||1993 Havoline 250 (Milwaukee)|
|Last race||1997 Moore's Snacks 250 (Bristol)|
|NASCAR Camping World Truck Series career|
|3 races run over 1 year|
|Best finish||65th (1996)|
|First race||1996 Sears Auto Center 200 (Milwaukee)|
|Last race||1996 GM Goodwrench/AC Delco 300 (Phoenix|
Robert Reiser (born June 27, 1963, Allenton, Wisconsin) was a crew chief and a general manager for Roush Fenway Racing. Reiser is the son of Alice and John Reiser, who served as general manager for Roush Racing's Busch and Craftsman Truck series race shops.
Reiser started racing on the short tracks of Wisconsin. In 1984, he began driving late models. He won 14 different track, area and regional championships from 1990–1992. From 1993 to 1997 his racing career culminated as a driver/owner in the NASCAR Busch Series.
In 1997, Reiser decided to stop his racing career in the Busch Grand National Series, he put snowmobile racer Tim Bender in his car. Bender got hurt after the eighth race, so he put his former Wisconsin competitor Matt Kenseth in the drivers seat until Bender recovered. Reiser lost the 1994 late model track championship at Madison International Speedway to Kenseth. Kenseth was quickly successful. Then Reiser and Kenseth combined for a second-place finish in 1998 and a third-place finish in 1999. In 2000, Jack Roush hired Kenseth, Reiser, and their entire Busch team to run full-time in Winston Cup. The combination was again successful. They rapidly moved up the final points each year. In 2003 Kenseth and Reiser dominated to win the final Winston Cup championship as driver/crew chief. With Reiser from 2000 to 2007, Kenseth won 16 races. In 2008, Reiser served as interim crew chief for Carl Edwards, helping Edwards win at Texas Motor Speedway.
Near the end of the 2007 season, Reiser was named the general manager for all five of Roush Fenway Racing's Nextel/Sprint Cup teams. His last race as crew chief was the Ford 400 at Homestead-Miami Speedway in Florida, which became the second victory of the season for driver Matt Kenseth.
Reiser was relieved of his duties as RFR GM on November 22, 2016.
- According to an interview, Reiser is a devoted fan of former Green Bay Packers head coach Vince Lombardi and likes to run his race team with the same winning attitude Lombardi had with the Packers.
Motorsports career results
(key) (Bold – Pole position awarded by qualifying time. Italics – Pole position earned by points standings or practice time. * – Most laps led.)
Craftsman Truck Series
|NASCAR Craftsman Truck Series results|
|1996||Mueller Brothers Racing||4||Chevy||HOM||PHO||POR||EVG||TUS||CNS||HPT||BRI||NZH||MLW
- Bruce, Kenny (January 18, 2014). "EDWARDS POISED FOR RETURN TO FORM AFTER SWOON". NASCAR. Retrieved January 19, 2014.
- Spencer, Lee (November 22, 2016). "Robbie Reiser out as general manager of Roush Fenway Racing". Motorsport.com. Retrieved November 23, 2016.