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Robert Leff co-founded the computer software distribution company Softsel in 1980, and developed the venture into a $5 billion, multi-national computer products distributor now named Merisel. Softsel (originally called Robwin Computing) initially grew out of a distribution company Leff bought from Sierra On-Line co-founder Ken Williams.
Leff is now a strategic and financial consultant to start-up and growth-stage companies in the personal computer industry. In 1988 Computer Reseller News named Leff one of the industry's 25 most-influential executives. The company reached the Fortune 500 during the mid-1990s.
Leff is currently on the board of directors at Rainmaker.
- White, Todd (August 27, 1990). "Softsel shareholders approve anti-takeover measures and name change to Merisel Inc". Los Angeles Business Journal. Retrieved 29 April 2010.
- Maher, Jimmy (October 17, 2011). "On-Line Systems is Born". The Digital Antiquarian. Retrieved 2016-05-05.
- "Tradetalk". Softalk. March 1981.
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