Robert W. Bly

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This article is about the business writer. For the poet, see Robert Bly.

Robert W. Bly (born July 21, 1957) is an American writer on the subjects of copywriting, freelance writing, and other marketing/writing subjects. He is a well-known[citation needed] copywriter.

Bly grew up in Fair Lawn, New Jersey.[1] He got a degree in chemical engineering in 1979 at the University of Rochester, beginning his writing career with four intense years at the school's daily newspaper.[2] When he graduated, he began as a corporate writer for Westinghouse Electric and then worked for a New York engineering firm for a few years.[2] He published his first book in 1982, on technical writing.[2] In 1985, at the age of 27, he published his tenth book, The Copywriter's Handbook.[1]

Bly has worked as a freelance copywriter for the AARP,[3] IBM, and Lucent Technologies, among others.[4]

Bly has written more than 70 books and recently dropped traditional publishing in favor of publishing e-books.[3]

Bly currently works in the information marketing industry.[citation needed]

He lives in Montville, New Jersey


  1. ^ a b Eric Englund, FLHS alumnus has 10th book under his belt, The Shopper, April 10, 1985.
  2. ^ a b c Denise Bolger Kovnat, Robert Bly '79, Rochester Review, Summer—Fall 1992.
  3. ^ a b "Building an Info-business in 27 Minutes a Week". Information Marketing Insiders' Journal. March 2007. Retrieved 2009-11-18. 
  4. ^ Boldt, Ethan (October 2007). "Straight Talk: The Big Idea" (PDF). Inside Direct Mail. Retrieved 2009-11-18. 

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