He was born to a large family with eight other children. His family was poor, and when he was 10, his father fell sick and Robertino helped the family deliver bakery products to restaurants. He enjoyed singing folk songs on his way and was noticed by people for his singing voice. After a request to perform at a wedding in a restaurant, Robertino was sought after by other restaurants for the same services.
Robertino sang in Cafe Grand Italia where Neapolitan actor Totò and Danish TV producer Volmer Sørensen noticed him. Sørensen was vacationing in Rome with his wife, singer Grethe Sønck, who noticed the boy. Their interest in him led to performances on Danish TV shows. Robertino recorded an album while in Copenhagen, and later published several albums and appeared in movies.
His voice eventually changed and is different from the child voice which gained him worldwide fame. Loreti still travels through Europe, the US and Russia performing in concerts. He is said to be especially popular in post-Soviet countries,[who?] where he is friends with singers Muslim Magomayev (died in 2008), Tamara Sinyavskaya and Joseph Kobzon. Cosmonaut Valentina Tereshkova requested his records played while she was in space. Russian poet Yevgeny Yevtushenko composed a poem entitled "Robertino Loreti".
Alleged conspiracy to murder Loreti
Pietro Castelluzzo, 58, was arrested Thursday, February 25, 2010, by members of the Organized Crime Enforcement unit of the Toronto Police Service, in Toronto, Ontario, Canada, and charged with four counts of counselling to commit three murders, one of whom was to be Robertino Loreti. The suspect had known the singer for decades, and Loreti had stayed at Castelluzo family home in Toronto in the 1980s. It was at this time that Castelluzzo believed Loreti had slept with his wife. The murder was to take place while Loreti had an engagement at the Fallsview Casino, Niagara Falls, Ontario, the following weekend.