|Tagline||Real Fruit in Every Drop|
Robinsons is an English fruit drink brand owned by Britvic. Robinsons has a royal warrant from Queen Elizabeth II and was an independent company until 1995 when it was acquired by Britvic. The Robinsons range includes Fruit Shoot, Fruit Squash, No Added Sugar Fruit Squash, Fruit & Barley, Barley Water, Select and Squash'd; the range formerly also included Fruit Spring. For the Diamond Jubilee of Elizabeth II, Strawberry and Cream was added to the range.
Robinsons sales for 2009 (across all its ranges) totalled £307 million in 2009. Every summer (May and June), Robinsons runs Wimbledon or tennis-related competitions, linked to the brand's long-running sponsorship of the tournament.
Robinsons Fruit Shoot is a brand of fruit drink designed to appeal to children. The drinks are presented as a healthier alternative to fizzy drinks, and are offered as one of the drink options for McDonald's Happy Meals and KFC 'Kids Meals'; this has been cited in representations to the UK Parliament on Britvic's healthier eating initiatives. Fruit Shoots were described by Britvic as a "high juice, no added sugar drink" (the juice content is only 10%)
Robinsons Fruit Shoot H2O is a spring water drink 'With a Splash of Natural Fruity Orange Flavour'. It is made from 99.7% spring water. 'Natural Orange Flavour' is third in the ingredients list (after citric acid), so it contains a maximum of 1 in 1,000th of 'Natural Orange Flavour' (in 2010). It is not sugar free, contains mainly spring water, only 10% fruit juice and each full sugar 200ml bottle contains 23g of sugar – the equivalent of almost five teaspoonfuls. However the vast majority of Fruit Shoots sold are now of the Low Sugar variety.
Fruit Shoot is not recommended for people with PKU (Phenylketonuria) where amino acids cannot be properly broken down, because the aspartame and sweeteners are a source of phenylalanine.
Robinsons Fruit Shoot contains only natural flavours and colours and is available in five flavours; Summer Fruits (in low Sugar only) Apple (in low Sugar) Tropical (in low Sugar only), Orange and Blackcurrant & Apple. (in regular and low sugar). It is noted that previously on the blue bottle, a small banner on the bottom read "No Added Sugar". There are also Fruit Shoot "My 5" versions available which contain one of a child's 5 a day of fruit.
The regular Fruit Shoot range with the green top is a full sugar product and does not contain aspartame (the No Added Sugar version with the gray top does). Although the gray top range has no added sugar, it contains Potassium Sorbate (Preservative) and Sodium Citrate, plus natural colourings and malic acid. It is sold in a sports-style bottle, and since its launch in 2000 has become the best-selling children's ready-to-drink still beverage in the UK, beating better-established brands such as Ribena. In 2012, Britvic recalled packs featuring the 'spill proof Magicap' design due to concerns over packaging safety.
Robinsons Land at Drayton Manor
Robinsons Land was a themed area at Drayton Manor Theme Park. It was opened in 2001 and it was formerly known as Children's Corner. The themed area had a few rides such as Whirly Copter Wheel, Super Dragon Coaster and Junior Carousel. The park was closed in September 2007 to make way for Thomas Land which opened on 15 March 2008. Most of the old rides, except the Veteran Cars (now Sodor's Classic Cars) were removed from the park and sold to Funland at Hayling Island. A couple of others, were sold to other theme parks.
- "Soft drinks sales increase in the UK". warc.com.
- "House of Commons - Minutes of Evidence". publications.parliament.uk.
- www.findarticles.com juice content 11%
- www.britvic.com, best-selling children's ready-to-drink still beverage in the UK
- "Britvic Recalls Robinsons Fruit Shoot Amid Safety Concerns". Packaging International. July 3, 2012.
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