The Roblox logo
|Platform(s)||Windows, macOS, iOS, Android, Xbox One|
September 1, 2006
December 11, 2012
July 16, 2014
November 20, 2015
|Genre(s)||Game creation system, massively multiplayer online|
Roblox is an online game platform and game creation system that allows users to program games and play games created by other users. Founded by David Baszucki and Erik Cassel in 2004 and released in 2006, the platform hosts user-created games of multiple genres coded in the programming language Lua. For most of Roblox's history, it was relatively small, both as a platform and a company, due to both co-founder Baszucki's lack of interest in press coverage and it being "lost among the crowd" in a large number of platforms released around the same time. Roblox began to grow rapidly in the second half of the 2010s, and this growth has been accentuated by the COVID-19 pandemic.
Roblox is free-to-play, with in-game purchases available through a virtual currency called "Robux". As of August 2020, Roblox has over 164 million monthly active users, with it being played by over half of all children aged under 16 in the United States. Roblox has received generally positive reviews from critics.
Roblox allows players to create their own games using its proprietary engine, Roblox Studio, which can then be played by other users. Games are coded under an object-oriented programming system utilizing the programming language Lua to manipulate the environment of the game. Users are able to create purchasable content through one-time purchases, known as "game passes", as well as microtransactions which can be purchased more than once, known as "developer products" or "products". A percentage of the revenue from purchases is split between the developer and Roblox Corporation. The majority of games produced using Roblox Studio are developed by children, and a total of 20 million games a year are produced using it.
Items and currency
Roblox allows players to buy, sell, and create virtual items which can be used to decorate their virtual character that serves as their avatar on the platform. Clothes can be bought by anyone, but only players with a premium membership can sell them. Only Roblox administrators can sell accessories, body parts, gear, and packages under the official Roblox user account; virtual hats and accessories can also be published by a select few users with past experience working with the Roblox Corporation. There are several individuals who design items as a full-time job, with the highest-earning creators making over $100,000 a year off item sales. Items with a limited edition status can only be traded between or sold by users with premium membership status.
Robux is the virtual currency in Roblox that allows players to buy various items. Players can obtain Robux by purchasing it with real currency, from a recurring stipend given to members with premium membership, and from other players by producing and selling virtual content in Roblox. Robux acquired through the sale of user-generated content can be exchanged into real-world currency through the website's Developer Exchange system. There are a sizeable amount of scams relating to Robux, largely revolving around automated messages promoting scam websites, scam games designed to appear to give out free Robux, and invalid Robux codes.
Roblox occasionally hosts real-life and virtual events. They have in the past hosted events such as BloxCon, which was a convention for ordinary players on the platform. Roblox operates annual Easter egg hunts, and occasionally engages in events to promote films, such as ones held for Wonder Woman 1984 and Aquaman. Roblox also hosts an annual event called the “Bloxy Awards”, an awards ceremony which also functions as a fundraiser. The 2020 edition of the Bloxy Awards, held virtually on the platform, drew 600,000 viewers.
Roblox Corporation annually hosts its Roblox Developers Conference, a three-day invite-only event in San Francisco where top content creators on the site learn of upcoming changes to the platform. Roblox Corp. has also hosted similar events in London and Amsterdam.
The beta version of Roblox was created by co-founders David Baszucki and Erik Cassel in 2004, originally under the name DynaBlocks. Baszucki started testing the first demos that year. In 2005, the company changed its name to Roblox, and it officially launched on September 1, 2006. In March 2007, Roblox became compliant with COPPA, with the addition of safe chat, a change that limited the communication ability of users under the age of thirteen by restricting them to selecting predefined messages from a menu. In August, Roblox applied server improvements and released a premium membership service named "Builders Club". This paid membership feature was rebranded as Roblox Premium in September 2019.
In December 2011, Roblox held their first Hack Week, an annual event where Roblox developers work on outside-the-box ideas for new developments to present to the company. On December 11, 2012, an iOS version of Roblox was released, and on July 16, 2014, an Android version was released. On October 1, 2013, Roblox released its Developer Exchange program, allowing developers to exchange Robux earned from their games into real-world currencies.
On May 31, 2015, a feature called 'Smooth Terrain' was added, increasing the graphical fidelity of the terrain and changing the physics engine from a block-oriented style to a smoother and more realistic style. On November 20, Roblox was launched on Xbox One, with an initial selection of 15 games chosen by Roblox staff. New Roblox games for the Xbox One have to go through an approval process, and are subject to the Entertainment Software Ratings Board standards.
In April 2016, Roblox launched Roblox VR for Oculus Rift. At the time of release, more than ten million games were available in 3D. Around the same time period, the safe chat feature was removed and replaced by a system based on a whitelist with a set of acceptable words for users under 13 years old and a set of blacklisted words for other users. In June, the company launched a version compatible with Windows 10. While the game platform has had a presence on the PC since 2004, when its web version was created, this was the first time it was upgraded with a standalone launcher built for Windows. In July 2020, Roblox announced the creation of “Party Place”, which functions as an online hangout. The feature was created using new technology that had been used during the 2020 Bloxy Awards, and was designed in response to the COVID-19 pandemic.
Community and culture
Users of Roblox have been noted for their efforts against racism, with numerous regular users and co-founder Baszucki having declared their support for the George Floyd protests and Black Lives Matter. However in August 2019, an investigation by NBC News revealed over 100 accounts linked to far-right and neo-Nazi groups. After being contacted about the accounts by NBC, Roblox moderators quickly removed them.
Effects of the COVID-19 pandemic
The COVID-19 pandemic has affected Roblox in numerous ways. Due to quarantines imposed by the pandemic limiting social interaction, Roblox is being used as a way for children to communicate with each other. One of the most noted ways that this method of communication is being carried out is the phenomenon of birthday parties being held on the platform. On May 1, 2020, Roblox Corp. announced a virtual fundraiser to raise money for charities that are battling COVID-19. COVID-19 has caused a substantial increase in both the platform's revenue and the number of players on it, in line with similar effects experienced by the majority of the gaming industry.
Reception and revenue
Roblox has received generally positive reviews. Common Sense Media gave it 4 out of 5 stars, praising the website's variety of games and ability to encourage creativity in children, while finding that the decentralised nature of the platform meant game quality varied, and recommended disabling chat functions for young players to prevent possibly harmful interactions. Patricia E. Vance of the Family Online Safety Institute advised parents to monitor their child's interactions on the platform, but praised the platform for "allow[ing] kids to play, explore, socialize, create and learn in a self-directed way", and granted especial praise to Roblox Studio for its ability to encourage children to experience game development. Trusted Reviews, in its overview of the platform, also praised Roblox Studio, stating that “for anyone seeking to develop their computer science skills, or create projects that will instantly receive feedback from a huge audience, the appeal is obvious”. Craig Hurda, writing in Android Guys, gave a more moderate review, praising the number of games available and finding that the game was entertaining for children, while also finding that the platform's audio was "hit-or-miss" and declaring that it had limited appeal for adult players.
Due to its status as a games platform, Roblox has a variety of popular games. As of May 2020, the most popular games on Roblox have over 10 million monthly active players each. As of August 2020, at least 20 games have been played more than one billion times, and at least 5,000 have been played more than one million times. Some of the more notable games include:
Adopt Me! is a massively multiplayer online role-playing game where the nominal focus is players pretending to be either parents adopting a child, or children getting adopted, though the de facto focus is around adopting and caring for many different pets, who can be traded with other players. As of July 2020, the game had been played upwards of ten billion times. The highest number of concurrent players Adopt Me! has achieved is 1.6 million. Due to the high cost of pets within the game, with some rare pets selling for up to US$100, a large subculture of scammers has risen up within the game. As the primary user base of Adopt Me! is on average younger than the rest of Roblox, they are especially susceptible to falling for scams. Adopt Me! was averaging 600,000 concurrent players as of June 2020, making it the most popular game on Roblox. DreamCraft, the organization behind the game, has accumulated over $16 million in revenue, mostly from microtransactions.
Jailbreak is a cops and robbers game which is among the most popular games on the site, accumulating tens of thousands of concurrent players daily, and which has been played a total of 4 billion times as of August 2020. Jailbreak was featured in Roblox's Ready Player One event, based around the release of the film. Alex Balfanz, a co-creator of Jailbreak, covered his undergraduate education at Duke University using funds from the game. Jailbreak was conceived and created as a more fleshed-out version of an earlier Roblox game called Prison Life.
MeepCity is a massively multiplayer online role-playing game with noted similarities to Club Penguin and Toontown Online. The game was averaging 100,000 concurrent players in July 2018. MeepCity's creator, Alex Bidello, stated in 2018 that he was making enough money off the game to pay two employees and support his mother and brother. Bidello is noted for his development techniques, which include playing the game on alt accounts to gauge the reactions of new players. MeepCity was the first game on Roblox to pass 1 billion total visits.
Murder Mystery 2
Murder Mystery 2 is a game where players are randomly assigned roles to play each round. One player is selected to be a murderer, who must kill everyone to win, while another player is selected to be a sheriff, and must kill the murderer to win; all remaining players are selected as innocents whose goal is to survive. The game's level design has been praised by critics.
Natural Disaster Survival
Natural Disaster Survival is a game where players are tasked with the role of surviving a litany of natural disasters thrown against them. The game has been positively compared to PlayerUnknown's Battlegrounds. Along with Work at a Pizza Place, Natural Disaster Survival is one of the oldest games on Roblox that still manages to maintain any degree of popularity.
Piggy is an episodic survival horror game that incorporates elements from Peppa Pig and the indie horror game Granny into a zombie apocalypse setting. The games' style of episodic storytelling resulted in a significant fanbase developing prior to the game's finale on May 25, 2020. Piggy was uploaded to the site in January 2020, and had been played nearly 5 billion times as of July 2020. A sequel, titled Piggy: Book 2, released on September 12, 2020.
Welcome to Bloxburg
Welcome to Bloxburg is a game based on The Sims, noted for being a Roblox game which players have to purchase with Robux before playing. As of December 2019, the game had been played 1.4 billion times. Welcome to Bloxburg was used as a demonstrative tool at a summer camp called the Junior Builder Camp in order to teach children about homebuilding.
Work at a Pizza Place
Work at a Pizza Place is a game in which players work together to fulfill orders at a pizza parlor. The game is considered a classic among the Roblox userbase, with the creator attributing its success to the game's ability to encourage socializing. The game has received praise for its driving mechanics.
During the 2017 Roblox Developers Conference, officials said that creators on the game platform, of which there were about 1.7 million as of 2017, collectively earned at least $30 million in 2017. The iOS version of Roblox passed $1 billion of lifetime revenue in November 2019 and $1.5 billion in June 2020, making it the iOS app with the second-highest revenue. Several individual games on Roblox have accumulated revenues of over $10 million, while developers as a whole on the platform are collectively projected to earn around $250 million over the course of 2020. Roblox Corp. itself is valued at $4 billion, with venture capital firm Andreessen Horowitz being noted as a substantial investor.
In January 2017, toy fabricator Jazwares partnered with the Roblox Corporation to produce toy minifigures based on user-generated content created by developers on the platform. The minifigures have limbs and joints similar to that of Lego minifigures, though they are about twice the size. The minifigures have limbs and accessories that are interchangeable. The sets included a code that was used to redeem virtual items, as well are blind boxes that contained random minifigures. In 2019, Roblox Corp. released a new line of toys, branded the "Roblox Desktop" series.
Awards and recognition
Roblox has received the following accolades:
- Inc. 5000 List of America's Fastest-Growing Private Companies (2016, 2017)
- San Mateo County Economic Development Association (SAMCEDA) Award of Excellence (2017)
- San Francisco Business Times' Tech & Innovation Award – Gaming/eSports (2017)
- Fast Company's World's 50 Most Innovative Companies - #1 in Gaming and #9 Overall (2020)
- Knapp, Alex (September 17, 2018). "How Roblox Is Training The Next Generation Of Gaming Entrepreneurs". Forbes. Retrieved April 23, 2019.
- "Roblox Company Information". Roblox Support. Retrieved September 9, 2019.
- Yaden, Joseph (May 4, 2020). "What is Roblox?". Digital Trends. Retrieved June 1, 2020.
- Grubb, Jeff (December 12, 2012). "Block-builder Roblox goes mobile in time for the holidays". VentureBeat. Archived from the original on November 29, 2018. Retrieved November 29, 2018.
- Haak, Andrew (July 16, 2014). "Roblox Arrives on Android". Roblox Blog. Retrieved June 26, 2020.
- Grubb, Jeff (September 24, 2015). "Roblox comes to Xbox One, joins Minecraft in the growing player-made content space on consoles". VentureBeat. Archived from the original on November 30, 2018. Retrieved November 30, 2018.
- Levy, Ari (April 8, 2020). "While parents Zoom, their kids are flocking to an app called Roblox to hang out and play 3D games". CNBC. Retrieved June 27, 2020.
- Morrison, Sherwood (July 12, 2019). "How Roblox avoided the gaming graveyard and grew into a $2.5B company". TechCrunch. Retrieved August 28, 2020.
- Browning, Kellen (August 16, 2020). "You May Not Know This Pandemic Winner, but Your Tween Probably Does". The New York Times. Retrieved August 17, 2020.
- Lyles, Taylor (July 21, 2020). "Over half of US kids are playing Roblox, and it's about to host Fortnite-esque virtual parties too". The Verge. Retrieved July 23, 2020.
- Dredge, Stuart (September 29, 2019). "All you need to know about Roblox". The Guardian. Retrieved April 21, 2020.
- Shepherd, Harry (August 13, 2018). "The best Roblox games". PCGamesN. Archived from the original on November 29, 2018. Retrieved November 29, 2018.
- Vanbrocklin, Tyler (December 26, 2012). "How to Learn Roblox and Roblox Studio". Game Development Envato Tuts+. Retrieved June 7, 2020.
- Fennimore, Jack (July 12, 2017). "Roblox: 5 Fast Facts You Need to Know". Heavy. Archived from the original on November 29, 2018. Retrieved November 29, 2018.
- Cao, Jing (March 14, 2017). "Roblox Unearths $92 Million to Challenge Microsoft's Minecraft". Bloomberg News. Archived from the original on August 21, 2018. Retrieved February 6, 2018.
- Douthwaite, Andrew; Warneford, Matthew; Pierce, Matt (2020). "Dubit Guide to Roblox for Brands". DocSend. Dubit Limited. p. 5. Retrieved July 10, 2020.
- Phillips, Catherine (July 17, 2017). "Roblox: Everything you need to know about the online game your children are obsessed with". Metro. Archived from the original on November 29, 2018. Retrieved February 6, 2018.
- Procter, Richard (May 17, 2017). "Roblox lets users build their own virtual world". San Francisco Business Times. Archived from the original on November 29, 2018. Retrieved February 6, 2018.
- givenothingback; Captain_Rando (August 16, 2019). "Paving the Road to a User-Generated Catalog". Roblox Blog. Retrieved June 4, 2020.
- coefficients (August 15, 2019). "UGC Catalog is Now Live!". Roblox Developer Forum. Retrieved June 4, 2020.
- McDowell, Maghan (April 14, 2020). "Digital fashion surges in a sales downturn". Vogue Business. Retrieved September 1, 2020.
- Jagneaux, David (December 15, 2017). "Roblox 101: Getting Started With Robux and The Builders Club". Geek.com. Archived from the original on November 29, 2018. Retrieved February 6, 2018.
- Jagneaux, David (December 8, 2017). "Roblox 101: How To Avoid Free Robux Scams". Geek.com. Archived from the original on November 29, 2018. Retrieved February 6, 2018.
- Editorial Team (January 5, 2018). "How to make money with DevEx on Roblox". Softonic. Archived from the original on November 29, 2018. Retrieved April 24, 2018.
- Han, Nydia (June 15, 2018). "Action News Troubleshooters: Spotting video game scams". WPVI-TV. Retrieved September 4, 2020.
- David Jagneaux (January 1, 2018). The Ultimate Roblox Book: An Unofficial Guide: Learn How to Build Your Own Worlds, Customize Your Games, and So Much More!. Simon & Schuster. p. 240. ISBN 978-1507205334.
- Tomlinson, Gayle (April 8, 2020). "Roblox Easter Egg Hunt 2020 will make being in isolation the best thing this Easter". The Canberra Times. Retrieved June 24, 2020.
- Takahashi, Dean (June 26, 2020). "Roblox teams with Warner Bros. and DC on Wonder Woman: The Themyscira Experience". VentureBeat. Retrieved June 26, 2020.
- Crecente, Brian (December 21, 2018). "How Warner Bros. Uses a Video Game to Fuel Interest in Its Movies". Variety. Retrieved June 26, 2020.
- Takahashi, Dean (March 23, 2020). "Roblox's in-game Bloxy Awards draw 600,000 spectators". VentureBeat. Retrieved July 21, 2020.
- Valentine, Rebekah (June 4, 2020). "Roblox's continuing construction of a social, creative space". Gamasutra. Retrieved September 18, 2020.
- Perez, Sarah (August 13, 2019). "Roblox announces new game-creation tools and marketplace, $100M in 2019 developer revenue". Tech Crunch. Retrieved March 28, 2020.
- Chapple, Craig (August 11, 2019). "$100m dev payouts, 1.2 billion hours of engagement a month: What we learned at the Roblox Developers Conference". Pocket Gamer. Retrieved April 23, 2020.
- YoSoyTofu (August 31, 2018). "Thanks for a Wonderful RDC 2018 in Amsterdam!". Roblox Blog. Retrieved August 30, 2019.
- Baszucki, David (January 10, 2017). "Introducing Our Next-Generation Logo". Roblox Blog. Retrieved July 16, 2020.
- Vashishtha, Yashica (July 24, 2019). "David Baszucki : Founder of Roblox, the Biggest Video Game Building Platform". Your Tech Story. Retrieved September 2, 2019.
- Hughes, Neil (July 15, 2016). "How This User-Generated Video Game Is Leading The Way With Innovation and VR". Inc. Archived from the original on November 29, 2018. Retrieved January 10, 2017.
- Dickson, Jeremy (June 23, 2015). "SuperAwesome and Roblox join forces on kid-safe advertising". Kidscreen. Archived from the original on November 29, 2018. Retrieved November 29, 2018.
- LaRouche, Brandon John (March 31, 2012). Basic ROBLOX Lua Programming. Double Trouble Studio. p. 237. ISBN 978-0-9854513-0-1.
- coefficients (September 23, 2019). "Roblox Premium is here!". Roblox Developer Forum. Retrieved September 25, 2019.
- Milian, Mark (December 2, 2012). "Hackathons move beyond Silicon Valley". San Francisco Chronicle. Archived from the original on November 29, 2018. Retrieved February 9, 2017.
- Chaykowski, Kathleen (August 31, 2012). "Lua language helps kids create software". San Francisco Chronicle. Archived from the original on November 29, 2018. Retrieved February 9, 2017.
- Grubb, Jeff (June 6, 2014). "Roblox is gaming's quiet giant – and it's only getting bigger". VentureBeat. Archived from the original on November 29, 2018. Retrieved April 24, 2018.
- Takahashi, Dean (June 1, 2015). "Roblox user-generated world moves from blocky terrain to smooth 3D". VentureBeat. Archived from the original on November 29, 2018. Retrieved June 3, 2015.
- Grubb, Jeff (January 27, 2016). "Roblox launches on Xbox One with 15 player-created games – watch us play them". VentureBeat. Archived from the original on November 30, 2018. Retrieved November 30, 2018.
- Gaudiosi, John (April 15, 2016). "This Company Just Introduced 20 Million People to Oculus Rift". Fortune. Archived from the original on November 30, 2018. Retrieved December 13, 2016.
- "Roblox". Office of the eSafety Commissioner. Government of Australia. Archived from the original on November 30, 2018. Retrieved December 13, 2016.
- Grubb, Jeff (June 10, 2016). "After Xbox One success, Roblox now has a dedicated Windows 10 app". VentureBeat. Archived from the original on November 30, 2018. Retrieved November 30, 2018.
- Perez, Sarah (July 21, 2020). "Roblox launches Party Place, a private venue for virtual birthday parties and other meetups". Tech Crunch. Retrieved July 21, 2020.
- Stevens, Barry (June 3, 2020). "David Baszucki, founder and CEO of Roblox sends a heartfelt message in a recent blog post". Entertainment Focus. Retrieved June 26, 2020.
- Parker-Pope, Tara (June 24, 2020). "How to Raise an Anti-Racist Kid". The New York Times. Retrieved June 27, 2020.
- Farivar, Cyrus (August 22, 2019). "Extremists creep into Roblox, an online game popular with children". NBC News. Retrieved August 19, 2020.
- Takahashi, Dean (June 29, 2020). "Roblox: How teens are using games to cope with the pandemic". VentureBeat. Retrieved July 4, 2020.
- Kharif, Olga (April 15, 2020). "Kids Flock to Roblox for Parties and Playdates During Lockdown". Bloomberg. Retrieved July 4, 2020.
- Perez, Sarah (April 6, 2020). "Creative ways to host a virtual birthday party for kids". Tech Crunch. Retrieved July 4, 2020.
- Kerr, Chris (May 1, 2020). "Roblox Corp launches $2 million fundraiser to support COVID-19 charities". Gamasutra. Retrieved July 4, 2020.
- Perez, Sarah (July 1, 2020). "Global app revenue jumps to $50B in the first half of 2020, in part due to COVID-19 impacts". Tech Crunch. Retrieved July 14, 2020.
- Hetfield, Malindy (July 22, 2020). "Roblox is now the game of choice for over half of all US kids". PC Gamer. Retrieved July 23, 2020.
- Brereton, Erin (November 14, 2019). "Roblox". Common Sense Media. Retrieved June 24, 2020.
- Vance, Patricia E. (December 19, 2018). "What Parents Need To Know About Roblox". Family Online Safety Institute. Retrieved June 27, 2020.
- Mahboubian-Jones, Justin (December 15, 2016). "What is Roblox? The world's most popular game you might not have heard of". Trusted Reviews. TI Media. Retrieved August 1, 2016.
- Hurda, Craig (February 8, 2017). "Roblox is waaayy more than a game (Review)". Android Guys. Retrieved August 23, 2020.
- "Gamers are logging millions of hours a day on Roblox". The Economist. August 21, 2020. Retrieved August 22, 2020.
- Stevens, Barry (June 7, 2020). "The most popular games on Roblox episode 1, Adopt Me". Entertainment Focus. Retrieved July 8, 2020.
- Perez, Sarah (July 28, 2020). "Roblox jumps to over 150M monthly users, will pay out $250M to developers in 2020". Yahoo! News. Retrieved July 28, 2020 – via Tech Crunch.
- Douthwaite, Andrew; Warneford, Matthew; Pierce, Matt (2020). "Dubit Guide to Roblox for Brands". DocSend. Dubit Limited. p. 21. Retrieved July 10, 2020.
- Stevens, Barry (May 26, 2020). "Some of the worst scams in Adopt Me on Roblox". Entertainment Focus. Retrieved June 14, 2020.
- Will (June 4, 2020). "Roblox Adopt Me Scams: What are They, and How to Avoid Them". The Android Soul. Retrieved June 14, 2020.
- Handrahan, Matthew; Ling, Josh (July 21, 2020). "Adopt Me: The most popular game you've never played". Games Industry. Gamer Network. Retrieved July 25, 2020.
- Takahashi, Dean (July 21, 2017). "The DeanBeat: Roblox's kid developers make enough 'robux' to pay for college". VentureBeat. Archived from the original on November 30, 2018. Retrieved October 12, 2018.
- Harbison, Cammy (March 12, 2018). "'Roblox Ready Player One' Event: How to Find Copper, Jade & Crystal Keys (Location Clues)". Newsweek. Archived from the original on November 30, 2018. Retrieved October 14, 2018.
- Weinberger, Matt (July 25, 2017). "A video game you've never heard of has turned three teens into multimillionaires – and it's just getting started". Business Insider. Archived from the original on November 30, 2018. Retrieved October 10, 2017.
- Stevens, Barry (June 18, 2020). "The most popular games on Roblox episode 2: Jailbreak". Entertainment Focus. Retrieved June 19, 2020.
- Yaden, Joseph (June 16, 2020). "The best Roblox games". Digital Trends. Retrieved July 8, 2020.
- Weinberger, Matt (July 17, 2018). "A video game turned this self-taught 23-year-old programmer into a budding mogul who can support his mum and brother". Business Insider. Retrieved July 8, 2020.
- Takahashi, Dean (December 9, 2019). "Roblox's 10 biggest games of all time — each with more than a billion plays". VentureBeat. Retrieved April 22, 2020.
- Stevens, Barry (October 6, 2019). "Roblox weekly roundup: 30th September – 6th October". Entertainment Focus. Retrieved April 22, 2020.
- Douthwaite, Andrew; Warneford, Matthew; Pierce, Matt (2020). "Dubit Guide to Roblox for Brands". DocSend. Dubit Limited. p. 27. Retrieved July 10, 2020.
- Tudoran, Paula (April 21, 2020). "Best Five Scary Games to Play on Roblox in 2020". Henri Le Chat Noir. Retrieved June 23, 2020.
- Llewellyn, Tom (May 26, 2020). "Roblox Chapter 12 Piggy Ending Explained: 'True Ending' Remains an Unsolved Mystery!". HITC. Retrieved June 23, 2020.
- Llewellyn, Tom (September 11, 2020). "Piggy: Book 2 – Release Date, Time, Plot and Skins Revealed for Roblox Sequel". HITC. Retrieved September 12, 2020.
- Suckley, Matt (March 7, 2018). "How one student's The Sims-like Roblox game racked up 160 million play sessions". Pocket Gamer. Retrieved May 2, 2020.
- Collins, Jeff (May 1, 2019). "Building Industry offering summer camp for 'junior builders'". Orange County Register. Retrieved May 2, 2020.
- Weinberger, Matt (May 9, 2017). "This game turned players into $50,000-a-month entrepreneurs – now it has a plan to help them make $1.68 million a year". Business Insider. Archived from the original on November 30, 2018. Retrieved October 10, 2017.
- Conditt, Jessica (July 22, 2017). "Hobbyist developers will make $30 million via 'Roblox' this year". Engadget. Archived from the original on November 29, 2018. Retrieved October 10, 2017.
- Shanley, Patrick (November 25, 2019). "'Roblox Mobile' Crosses $1B in Lifetime Revenue". The Hollywood Reporter. Retrieved June 15, 2020.
- Partleton, Kayleigh (June 26, 2020). "Roblox Mobile hits $1.5 billion in lifetime revenue". Pocket Gamer. Retrieved June 26, 2020.
- Lawver, Bryan (July 28, 2020). "Roblox Developers To Make $250 Million In 2020 Thanks To Explosive Growth". ScreenRant. Retrieved August 6, 2020.
- Needleman, Sarah E. (February 26, 2020). "Roblox Valued at $4 Billion as Investors Bet on Future of Gaming". The Wall Street Journal. Retrieved June 15, 2020.
- Francis, Bryant (February 26, 2020). "Roblox raises $150 million for game-making, game-playing platform". Gamasutra. Retrieved July 15, 2020.
- Takahashi, Dean (January 10, 2017). "Roblox launches toys based on its user-generated games". VentureBeat. Archived from the original on November 30, 2018. Retrieved November 7, 2017.
- Foster, Allan (April 23, 2020). "The best Roblox toy". Chicago Tribune. Retrieved July 21, 2020.
- Fahey, Mike (January 12, 2017). "Roblox Gets Into The Toy Business". Kotaku Australia. Retrieved September 3, 2020.
- Fennimore, Jack (August 2, 2017). "Roblox Toys Wave 2 Hits Store Shelves This August". Heavy. Archived from the original on November 30, 2018. Retrieved November 7, 2017.
- Robertson, Andy (February 19, 2019). "Roblox Toys Come Of Age With Collectable Desktop Series". Forbes. Retrieved September 3, 2020.
- "Inc. 5000 2016: The Full List". Inc. Archived from the original on July 25, 2018. Retrieved July 16, 2018.
- "Inc. 5000 2017: The Full List". Inc. Archived from the original on July 9, 2018. Retrieved July 16, 2018.
- "Business Innovators Honored". Bay Meadows: San Mateo. March 17, 2017. Archived from the original on November 30, 2018. Retrieved July 16, 2018.
- "These are the 50 Most Innovative Companies of 2020". Fast Company. Retrieved March 10, 2020.