|Type of business||Private|
|Headquarters||San Francisco, California, United States|
|Key people||Lisa Marino: CEO; Lance Tokuda and Jia Shen: co-founders|
|Services||Online Social Games|
|Current status||Out of Business|
RockYou was a company that developed widgets for MySpace and implemented applications for various social networks and Facebook. Since 2014, it has engaged primarily in the purchases of rights to classic video games; it incorporates in-game ads and re-distributes the games.
Based in San Francisco, California, RockYou was founded in 2005 by Lance Tokuda and Jia Shen. The company's first product, a slideshow service, was designed to work as an application widget. Later applications included various forms of voice mail, text and photo stylization, and games. As of December 2007, it was the most successful widget maker for the Facebook platform in terms of total installations.
In May 2007, RockYou was one of the companies invited to participate in F8, the event at which Facebook announced an open platform allowing third parties to develop and operate their own software applications on the Facebook website. Applications made for Facebook include Super Wall, "Hug Me", Likeness, Vampires, Slideshows, Birthdays, MyGifts, and Emote, among others.
In December 2009, RockYou experienced a data breach resulting in the exposure of over 32 million user accounts. This resulted from storing user data in an unencrypted database (including user passwords in plain text instead of using a cryptographic hash) and not patching a ten-year-old SQL vulnerability. RockYou failed to provide a notification of the breach to users and miscommunicated the extent of the breach.
In October 2010, the company completed major layoffs. In November 2010, the company's founder and CEO, Lance Tokuda, stepped down from his position as CEO and was later replaced by Lisa Marino in April 2011.
In 2010, RockYou announced the acquisitions of two game development studios, TirNua and Playdemic, as well as development agreements for two new games from John Romero's social game studio Loot Drop. Playdemic's first game, Gourmet Ranch, was nominated in February 2011 for a Mochi Award for Best Social Game. RockYou's investors include SoftBank, Sequoia Capital, Lightspeed Venture Partners, Partech International, and DCM.
In 2011, the company agreed to undergo two independent security audits to settle a proposed class action in California over a 2009 data breach that exposed millions of passwords and email addresses.
In 2012, the company settled Federal Trade Commission charges. The settlement barred future deceptive claims by the company regarding privacy and data security, required it to implement and maintain a data security program, barred future violations of the Children's Online Privacy Protection Act (COPPA) Rule, and required it to pay a $250,000 civil penalty to settle the COPPA charges.
On June 13, 2012, RockYou acquired Bingo developer Ryzing and relocated its headquarters to San Francisco, California. In August 2012, RockYou launched The Walking Dead Social Game based on AMC's hit series of the same name. In April 2014, RockYou purchased three Playdom social games from Disney: Gardens of Time, Words of Wonder, and City Girl, and announced it is licensing Army Attack, Crazy Penguin Wars, Millionaire City, and Zombie Lane from Digital Chocolate.
In 2015, RockYou purchased The Godfather: Five Families, Kingdoms of Camelot, Edgeworld, Glory of Rome, and Dragons of Atlantis from Kabam.
In 2016, RockYou acquired War of Nations from GREE.
In 2019, RockYou closed down its popular but money-losing PurePlay Poker Game without notice. Shortly after, the RockYou corporate website went dark.
In February 2019, after several Facebook posts promoting "exciting news" and a plan to upgrade servers, RockYou announced the closure of The Godfather: Five Families. Players were given 5 days' notice.
Data breach 
In December 2009, the company experienced a data breach resulting in the exposure of over 32 million user accounts. The company used an unencrypted database to store user account data, including plaintext passwords (as opposed to password hashes) for its service, as well as passwords to connected accounts at partner sites (including Facebook, Myspace, and webmail services). RockYou would also e-mail the password unencrypted to the user during account recovery. They also did not allow using special characters in the passwords. The hacker used a 10-year-old SQL vulnerability to gain access to the database. The company took days to notify users after the incident, and initially incorrectly reported that the breach only affected older applications when it actually affected all RockYou users.
The full list of passwords exposed as a result of the breach is available in Kali Linux, and has been since its launch in 2013. Due to its easy attainability and comprehensive length, it is commonly used in dictionary attacks.
Social applications and games
- Bingo Blingo
- RockYou Poker
- Zoo World Classic
- City Girl Life
- Words of Wonder
- Gardens of Time
- Kitchen Scramble
- Bakery Blitz
- Glory of Rome
- Kingdoms of Camelot
- Dragons of Atlantis
- Brightwood Adventures
- Pieces of Flair
- Pioneer Adventures
- Gold Rush
- Lost Island
- Volcano Island
- New World
- Skull Island
- Rapid Poker
- Kahzuu Slots
- Solitare Arena
- Solitare 3 Arena
- Lucky Slots
- War of Nations
- Crazy Penguin Wars
- RockYou Live
- Speed Racing
- Zoo World
- Zoo World 2
- Birthday Cards
- Hug Me
- Hero World
- My Casino
- Toy Land
- Super Pets
- Movie Blitz
- The Godfather: Five Families
- The Walking Dead Social Game
- Jackpot Bingo
- Mall World
- Fashion Designer
- Zombie Lane
- Millionaire City
- PurePlay Poker
- Army Attack
- "Mobile-gaming ad network RockYou secures $10M in financing - GamesBeat - Games - by Jeff Grubb". VentureBeat. 31 July 2014.
- Brad Stone (October 4, 2007). "In Facebook, Investing In a Theory". New York Times. Retrieved 2007-12-23.
- Ellen Lee (September 3, 2007). "Widgets add flair to dress up Web sites". San Francisco Chronicle.
- Nik Cubrilovic. "RockYou Hack: From Bad To Worse". TechCrunch. AOL.
- Jason Kincaid. "RockYou Rocked By Layoffs As It Switches Focus To Social Games". TechCrunch. AOL.
- Jason Kincaid. "RockYou CEO Lance Tokuda Steps Down". TechCrunch. AOL.
- "Interview: New RockYou CEO Lisa Marino Talks Social Gaming, Advertising and Mobile". insidesocialgames.com.
- "TirNua acquisition". GamesIndustry.biz.
- Robin Wauters. "RockYou Buys UK-Based Social Gaming Startup Playdemic". TechCrunch. AOL.
- "RockYou signs deal with Doom creator John Romero's social game studio Loot Drop - GamesBeat - Games - by Dean Takahashi". VentureBeat. 20 January 2011.
- RockYou. "RockYou Receives Additional $10 Million in Funding from SoftBank". www.prnewswire.com. Retrieved 2022-02-27.
- "Sequoia invests $1.5 in slideshow start-up RockYou.. & other valley news". VentureBeat. 2006-06-19. Retrieved 2022-02-27.
- Weinstock, Suzanne (2013-01-04). "DCM leads $35m investment in RockYou". Private Equity International. Retrieved 2022-02-27.
- RockYou Agrees To Security Audits To End Breach Action Law360. 16 December 2011.
- "FTC Charges That Security Flaws in RockYou Game Site Exposed 32 Million Email Addresses and Passwords". FTC (Press release). 27 March 2012.
- Mike Rose (13 June 2012). "Gamasutra - RockYou acquires Bingo developer Ryzing". gamasutra.com.
- Anthony Ha. "RockYou Acquires Social Games Developer Ryzing, Moves to San Francisco". TechCrunch. AOL.
- "The Walking Dead Social Game's open beta lurches onto Facebook". insidesocialgames.com.
- VentureBeat, Dean Takahashi, 4/18/14, RockYou Buys Three Playdom Games from Disney to Keep Them Running https://venturebeat.com/2014/04/18/rockyou-buys-three-playdom-games-from-disney-to-keep-them-running-for-players/
- "RockYou, Inc. Bankruptcy (1:19-bk-10453), New York Southern Bankruptcy Court". www.pacermonitor.com.
- Kumar, Vijay (2020-05-11). "Rockyou wordlist Kali Location and Uses, Complete Tutorial for beginners". CyberPratibha. Retrieved 2021-01-12.
- Gamasutra, Christian Nutt 4/18/14, RockYou's New Strategy: Rescue Games That Other Publishers Don't Want http://www.gamasutra.com/view/news/215827/RockYous_new_strategy_Rescue_games_that_other_publishers_dont_want.php