Rock & Republic

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Rock and Republic
Founded2002; 18 years ago (2002)
DefunctApril 1, 2010 (2010-04-01)
HeadquartersUnited States
Area served
BrandsVB Rocks

Rock & Republic is an American jeans brand founded by Michael Ball in 2002. Ball is a cyclist who gained design experience by creating his cycling team's uniforms.[1] Rock & Republic's line of jeans and casual wear "VB Rocks" is designed by singer Victoria Beckham.


From 2007 to 2009, the company sponsored a professional cycling team named Rock Racing.

On April 1, 2010, Rock & Republic filed for Chapter 11 bankruptcy protection.[2][3] By December 2010, the company had entered into negotiations with VF Corporation to sell the trademark and intellectual property. On April 28, 2011, VF Corporation announced it had signed a long-term licensing deal with Kohl's Corporation to carry a budget version of the Rock & Republic brand with jeans priced at $88 versus $200 plus.[4] In 2019, VF Corporation spun-off its jeans business, including the Rock & Republic, Lee, and Wrangler brands, into a new business called Kontoor Brands.

See also[edit]


  1. ^ "rock and republic". rock and republic. Retrieved 2010-10-28.
  2. ^ Comlay, Elinor (2010-04-02). "Rock & Republic files Chapter 11 bankruptcy". Reuters. Retrieved 2010-10-28.
  3. ^ "Fashion brand Rock & Republic files for Chapter 11 bankruptcy protection". Los Angeles Times. 2010-04-01. Retrieved 2010-10-28.
  4. ^ "Kohl's Lands Exclusive Rock & Republic Lifestyle Brand". 2011-04-28. Retrieved 2011-04-28.