Rocket Fuel Inc.

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Rocket Fuel Inc.
Traded as FUEL
Industry Marketing and Advertising
Founded 2008 (2008)
Founders George John, Richard Frankel, Abhinav Gupta
Headquarters Redwood City, CA[1], US
Number of locations
Area served
North America, Europe, and Japan
Key people
Randy Wootton, CEO
Richard Frankel, President
Abhinav Gupta, Senior Vice President of Engineering
Number of employees

Rocket Fuel is an ad technology company based in Redwood City, California.[2] It was founded in 2008 by alumni of Yahoo!.[2]

Rocket Fuel completed an initial public offering in September 2013.[3] The initial stock offering was $29 per share and reached a high of $59.95 per share when the stock opened. The stock closed at $56.10 per share on opening day, giving the company a value of $942.5 million.[4] By February 24, 2015, the stock had dropped to $9.63, or 86 percent below its record high and 67 percent below its IPO price.[5]

Rocket Fuel acquired the New York-based ad tech company [x+1] in August 2014 for $230 million.[6][7][8]


  1. ^ Courtney Subramanian (March 17, 2014). "In marketing, embracing a world where data rules". CNN Money. Retrieved May 1, 2014. 
  2. ^ a b Sramana Mitra (21 October 2013). "Rocket Fuel's IPO Soars". Seeking Alpha. Retrieved 3 December 2013. 
  3. ^ "Rocket Fuel Exec Offers Reasons For Optimism About The Future Of Mobile Advertising". Adotas. Retrieved 9 March 2014. 
  4. ^ Brodie, Lee (13 November 2013). "Cramer: This stock is literally Rocket Fuel". CNBC. Retrieved 13 March 2015. 
  5. ^ Kilgore, Tomi (March 6, 2015) "11 stock bubbles that have already popped." Marketwatch. (Retrieved 6-11-2015.)
  6. ^ Zach Rogers (5 August 2014). "Rocket Fuel To Buy [X+1] For Estimated $230M". ad exchanger. Retrieved 24 August 2014. 
  7. ^ Jordan Novet (5 August 2014). "Ad-tech player Rocket Fuel buys programmatic marketing company [x+1]". Venture Beat. Retrieved 24 August 2014. 
  8. ^ Garett Sloane (5 August 2014). "Rocket Fuel's Deal to Buy [x+1] Propels It Into Marketing Cloud Territory". Adweek. Retrieved 24 August 2014. 

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