|Country of origin||United States|
|Variants||Carbonated, non-carbonated, and RTD coffee|
Rockstar (stylized as ROCKST★R or ЯR) is an energy drink created in 2001, which, as of 2009[update], had 14% of the US energy drink market. Rockstar is based in Las Vegas. As of January 2013[update], Rockstar Energy Drink was available in more than 20 flavors and in more than 30 countries.
Founded in 2001 by Russ Weiner, the son of conservative talkshow host Michael Savage, Rockstar launched into what was the fastest-growing segment of the U.S. beverage market at the time, energy drinks. In addition to featuring different ingredients, which it claimed were "scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles—from athletes to rock stars," Rockstar sought to differentiate itself from the market leader, Red Bull, by using a 16 oz can size as opposed to Red Bull's 8 oz can, and by marketing itself as "twice the size of Red Bull for the same price"
By 2007, Rockstar was one of the top three energy drink brands in North America, with a 155% growth in sales in 2004, reaching $48 million" Atlanta Journal-Constitution and had sold over a billion cans. It had 14% of the US energy drink market in 2008, and as of 2009 was available in over 20 countries, in addition to the United States. Rockstar switched distributors from The Coca-Cola Company to PepsiCo in the summer of 2009.
Members of the LGBT community have supported a boycott because the company's founder and CEO is the son of controversial radio personality Michael Savage, and because its former CFO, Janet Weiner, is Savage's wife and also CFO of Savage Productions. The boycott was motivated by allegations that Savage had made comments perceived to be homophobic, racist, and discriminatory. In May 2009 San Francisco mayor Gavin Newsom returned a $25,000 donation which Rockstar had made to his 2010 re-election campaign.
During an interview with the San Francisco Chronicle, Eric Jaye of the campaign, stated the money was returned because "there was some statements made during (Weiner's) 1998 campaign in the GOP primary which conflicted with the mayor's position and we're returning the check," he said.
In a later interview Weiner told SF Gate: "I still wish Gavin well. I always will." But he said that with the donation rejected, "I'm taking this money and I'm donating it to charity. We're telling them to name a charity of their choosing, and if they don't want it, we'll donate it to Project Open Hand."
Rockstar CFO Janet Weiner had stepped down from her role as CFO of Savage Productions "as an apparent statement of solidarity with equality advocates" which had not been requested as part of the agreement.
Rockstar products in the US have two levels of Caffeine content - either 10 mg of caffeine per ounce, or 15 mg of caffeine per ounce. Rockstar Energy Drink Original contains 160 mg of caffeine per 16 ounce can, while the Rockstar Punched energy drink contain 360 mg of caffeine per 24 ounce can.
Rockstar energy gum was introduced in 2010. There are ten pieces in a pack, and one pack contains the same amount of caffeine as five 8 oz cans. It is available in two flavors: iced mint and iced mint orange.
Besides caffeine and sugar, Rockstar Energy Drink contains a variety of herbs, including panax ginseng, ginkgo biloba, milk thistle extract, and guarana seed. The amount of guarana used to be higher, but "after being criticized for including guarana once health concerns about the herb were publicized, the amount in the drink was significantly reduced." It also includes 1000 mg of taurine.
As with all energy drinks, Rockstar can cause jitteriness, head aches, anxiety, and high blood sugar levels. If mixed with alcohol it may also mask the level of alcohol intoxication. There are no known side-effects if used in moderation. Several alcoholic versions of Rockstar are available in Canada; an alcoholic version in the US was discontinued in 2007, possibly in response to criticism that young people were confusing the alcoholic version with the regular one.
Rockstar Original was named Worst Energy Drink by Men's Health magazine for having 280 calories due to 67.5 grams of sugar. Monster Energy Lo-Carb, with 20 calories, was suggested as a replacement.
Rockstar has introduced a line of low calorie energy drinks that include electrolytes called Rockstar Recovery, partially in response to these concerns.
Like its competitors Red Bull and Monster Energy, Rockstar sponsors a range of action sports and music events, including the Mayhem Festival, a metal and rock festival touring the United States in July and August; the Uproar Festival, a rock festival touring the United States in September and October; and the Lucas Oil Off Road Racing Series. Both the Mayhem and Uproar events were discontinued in 2015.
Rockstar also sponsors a large number of action sports competitors, such as the Husqvarna factory motorcycle riders Gautier Paulin, Graham Jarvis and Pablo Quintanilla, motorcycle road racer Jorge Lorenzo (2011-2012), flat track rider Bryan Smith, rallycross drivers Tanner Foust and Scott Speed, off-road truck driver Rob MacCachren, and drifter Fredric Aasbø.
Rockstar cans are known for their bright distinct colors, the various Rockstar flavors are frequently referred to by the color of the can more so than the specific name (e.g. "Zero Carb" is "Blue Rockstar", "Recovery Lemonade" is "Yellow Rockstar", "PerfectBerry" is "Pink Rockstar", etc...)
|Drink Flavor||Color Can/Star||Can Size (oz)||In Production|
|Original||Black/Gold/Red||8.4, 16, 24, 32||Active|
|Sugar Free||White/Gold||8.4, 16, 24||Active|
|Zero Carb||Blue/Silver||16, 24||Active|
|Energy Cola||Matte Black/Yellow||16|
|Energy Cola - Double Strength||Red/Gold||16|
|Diet Energy Cola - Double Strength||Silver/Gold||16|
|Pina Colada||Light Blue/Black||16||Active|
|Lime Freeze||Light Green/Black||16||Active|
|Coconut Water||Light Blue/Black||16|
|Horchata||White and Green/Red and Black||16|
|2X Energy Extra Caffeine||Black & Grey/Yellow||16|
|Relax - Caffeine Free Tropical Guava||Black & Light Green/Yellow||16|
|Ginger Brew (ampm stores only)||Gold/Gold||16||Active|
|Energisant - Bleu Glacier (Canadian Couche-Tard stores only)||Blue, White, & Red/Black & Blue||16|
|Iced - Peach & Tea||Gold/Black||16|
|Blackout - Guarana Berry||Black/White||16||Active|
|Drink Flavor (Pure Zero)||Color Can/Star||Can Size (oz)||In Production|
|Pure Zero Silver Ice||Silver/Black||16||Active|
|Pure Zero Punched||Red & Silver/Black||16||Active|
|Pure Zero Punched Guava||White/Purple||16|
|Pure Zero Watermelon||Pink/Silver||16||Active|
|Pure Zero Mango, Orange, Passion Fruit||Black/Yellow||16||Active|
|Pure Zero Fruit Punch||Black/Blue||16|
|Pure Zero Blue Ice||Black/Light Blue||16|
|Pure Zero Lemonade||Yellow/Silver||16||Active|
|Pure Zero #TMGS (Tangerine, Mango, Guava, Strawberry)||Orange/Pink||16||Active|
|Drink Flavor (Punched)||Color Can/Star||Can Size (oz)||In Production|
|Punched Apple||Light Green/Black||16|
|Punched Citrus||Light Green/Gold||16|
|Punched Blue Raspberry||Black/Light Blue||16|
|Punched Tropical Fruit||Black/Orange||16, 24|
|Punched Orange, Mango, Passion Fruit||Orange/Gold||16, 24|
|Drink Flavor (Recovery)||Color Can/Star||Can Size (oz)||In Production|
|Recovery Lemonade||Yellow/Yellow||8.4, 16, 24||Active|
|Recovery Orange||Orange/Orange||8.4, 16, 24||Active|
|Recovery Grape||Purple/Black||8.4, 16, 24|
|Recovery Tea Lemonade||Starburst/Black||16|
|Recovery Fruit Punch||Red/Black||16||Active|
|Drink Flavor (Revolt)||Color Can/Star||Can Size (oz)||In Production|
|Revolt - Killer Citrus||Camouflage/Green||16||Active|
|Revolt - Killer Grape||Camouflage/Purple||16||Active|
|Revolt - Killer Black Cherry||Camouflage/Grey||16||Active|
|Revolt - Cherry (Germany only)||Camouflage/Red||16||Active (Germany only)|
|Drink Flavor (Organic)||Color Can/Star||Can Size (oz)||In Production|
|Organic Island Fruit||Tan & Green/Green||16||Active|
|Organic Strawberry||Tan & Red/Red||16||Active|
|Drink Flavor (Boom!)||Color Can/Star||Can Size (oz)||In Production|
|Whipped Strawberry||Light Pink/Magenta||16||Active|
|Drink Flavor (Sparkling)||Color Can/Circle||Can Size (oz)||In Production|
|Drink Flavor (XDurance)||Color Can/Circle||Can Size (oz)||In Production|
|XDurance (Blueberry, Pomegranate, Acai)||Blue/Black||16|
|XDurance 10 Calories (Blueberry, Pomegranate, Acai)||White/Black||16|
|XDurance Tropical Orange||Orange/Black||16|
|XDurance Electric Fruit||Black & Purple/Black & Green||16|
|XDurance Ripped Red||Silver & Red/Silver & Black||16||Active|
|XDurance Smashed Blue||Silver & Blue/Silver & Black||16||Active|
|Drink Flavor (Super Sours)||Color Can/Star||Can Size (oz)||In Production|
|Super Sours Bubbleberry||Blue/Black||16|
|Super Sours Green Apple||Green/Black||16||Active|
|Super Sours Lime||Yellow/Black & Green||16|
|Super Sours Lemon & Lime||Gold/Black & Green||16|
|Super Sours Strawberry||Red/Black & Blue||16||Active|
|Super Sours Orange||Orange/Black||16||Active|
|Drink Flavor (Juiced)||Color Can/Star||Can Size (oz)||In Production|
|Juiced Mango, Orange, Passion Fruit||Orange/Gold||16|
|Juiced Tropical Passion Fruit||Grey/Orange||16||Active|
|Drink Flavor (Roasted)||Color Can/Star||Can Size (oz)||In Production|
|Roasted Mocha||Dark Brown/Gold||16|
|Roasted Light Vanilla||Cream/Gold||16|
|Roasted Latte||Light Brown/Gold||16|
|Roasted Light Vanilla & Almond Milk||Silver/Blue||16|
|Roasted Caffe Latte & Almond Milk||Silver/Black||16|
|Roasted White Chocolate & Almond Milk||Silver/Red||16|
|Roasted Mocha Coffee & Milk||White/Brown||16||Active|
|Roasted Light Vanilla Coffee & Milk||White/Yellow||16||Active|
|Roasted Caramel Macchiato Coffee & Milk||White/Yellow||16|
|Drink Flavor (Freeze)||Color Can/Star||Bottle Size (oz)||In Production|
|Frozen Pineapple & Coconut||Light Blue/Black||16|
|Frozen Lime||Light Green/Black||16||Active|
|Drink Flavor (Energy Water)||Color Can/Star||Bottle Size (oz)||In Production|
|Rockstar Energy Water - Citrus||20|
|Rockstar Energy Water - Orange Tangerine||20|
|Rockstar Energy Water - Blueberry Pom Acai||20|
|Drink Flavor (+Vodka - available in Canada only)||Color Can/Star||Can Size (oz)||In Production|
|Rockstar + Vodka (Canada only) 6.9 abv||16|
|Rockstar + Vodka Pomegranate (Canada only) 6.9 abv||16|
- Business WeekRockstar, Inc.
- Reuters, 20 February 2009, PepsiCo sees $650 million in snacks for women
- "NEO-CONSERVATIVE HOST ONCE EMBRACED THE COUNTERCULTURE". San Jose Mercury News. 2003-07-25. Archived from the original on 3 December 2003. Retrieved 2012-10-21.
- Day, Sherri (April 4, 2004" "Business; Energy Drinks Charm the Young and Caffeinated" The New York Times
- Grimes, William (May 23, 2004, "Just Browsing; Opening 13 Cans of Whoop" The New York Times
- Leith, Scott (May 29, 2005} "Coke gets in on hot energy drink market
- Martinex, Arlene (April 17, 2004) "Red Bull Is Determined to Defend Its Territory; The top energy- drink brand is taking action to protect its market share and trade name, including suing bars." Los Angeles Times
- Caffell, Paul (May 22, 2008) "Rockstar the 5 million can brand in the UK.... and counting...." Fluidtrade
- Casey, Matt (February 19, 2009). "PepsiCo signs deal to distribute Rockstar via Pepsi bottlers". Bevnet.com. Retrieved 2009-05-07.
- Edge, 11 June 2009, Should You Boycott Rockstar?
- gaywired.com, 4 June 2009, Rockstar Demands Retraction from Gaywired
- Alternet, 10 June 2009, AlterNet Takes on Shock Jock Michael Savage and Gets Threatened With a Lawsuit
- "The Truth About Rockstar Energy Drink (official website)".
- "Free Press Release Distribution - Newswire". i-newswire.com.
- The Associated Press. "Newsom campaign to return Rockstar CEO's donation". San Diego Union-Tribune.
- "Rockstar Energy Drink CFO breaks ties with Savage Productions | The Bilerico Project". Bilerico.com. 2009-07-17. Retrieved 2012-10-21.
- "Decision". Domains.adrforum.com. Retrieved 2012-10-21.
- legalzoom.com, The Story behind Rock Star Energy Drink
- rockstar69.com Original Rockstar Ingredients
- "Golden Gate [X]press : Energy Drinks More Dangerous than Efficient". sfsu.edu.
-  Archived 16 June 2009 at the Wayback Machine.
- Study finds dangers in energy drinks with booze, Golden gate X-press, 6 December 2007
- http://eatthis.menshealth.com/slide/worst-energy-drink. Accessed: 2009-09-28. (Archived by WebCite at https://www.webcitation.org/5k8oKTuBV)
- "FMQB: Radio Industry News, Music Industry Updates, Nielsen Ratings, Music News and more!". fmqb.com.
- "Rockstar Energy Shop - Home Page". rockstarenergyshop.com.
- "Rockstar Products".
- "Lokale News - Rockstar Energy Revolt - Neu! Ab November 2016". Rockstar Energy Drink.