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Rockwell Automation

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Rockwell Automation, Inc.
Company typePublic
Founded1903; 121 years ago (1903)
HeadquartersRockwell Automation Headquarters
Milwaukee, Wisconsin, U.S.
Area served
Key people
Blake Moret
(Chairman and CEO)
RevenueIncrease US$9.06 billion (2023)
Increase US$1.69 billion (2023)
Increase US$1.39 billion (2023)
Total assetsIncrease US$11.3 billion (2023)
Total equityIncrease US$3.56 billion (2023)
Number of employees
c. 29,000 (2023)
Footnotes / references

Rockwell Automation, Inc. is an American provider of industrial automation and digital transformation technologies. Brands include Allen-Bradley, FactoryTalk software and LifecycleIQ Services.

Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 26,000 people and has customers in more than 100 countries worldwide. The Fortune 500 company reported global sales at $7.8 billion for the fiscal year 2022.[1]


Early years[edit]

Rockwell Automation began in 1903 as the Compression Rheostat Launch Company. It was founded by Lynde Bradley and Dr. Stanton Allen with an initial investment of $1000.[2]

In 1904, 19-year-old Harry Bradley joined his brother in the business.

The company's first patented product was a carbon disc compression-type motor controller for industrial cranes. The crane controller was demonstrated at the St. Louis World's Fair in 1904.

In 1909, the company was renamed the Allen-Bradley Company.[2]

Allen-Bradley expanded rapidly during World War I in response to government-contracted work. Its product line grew to include automatic starters, switches, circuit breakers, relays, and other electric equipment.

In 1914, Fred Loock established the company's first sales office in New York.

Upon co-founder Stanton Allen's death in 1916, Lynde Bradley became president. Harry Bradley was appointed vice president and attorney Louis Quarles was named corporate secretary.

During the 1920s, the company grew its miniature rheostat business to support the burgeoning radio industry. By the middle of the decade, nearly 50 percent of the company's sales were attributed to the radio department. The year 1929 closed with record company sales of $3 million.

By 1932, at the start of the Great Depression, the company was posting record losses. It reduced its workforce from 800 to 550 and cut wages by 50%, replacing employees' lost wages with preferred stock, which it eventually bought back at 6% interest.

Throughout this period, Lynde Bradley supported an aggressive research and development approach intended to "develop the company out of the Depression." Lynde Bradley's R&D strategy was successful. By 1937, Allen-Bradley employment had rebounded to pre-Depression levels and company sales reached an all-time high of nearly $4 million.

Mid-late 20th century[edit]

Following the death of Lynde Bradley in 1942, Harry Bradley became company president and Fred Loock was promoted to vice president. The Lynde Bradley Foundation, a charitable trust, was established with Lynde Bradley's assets. The foundation's first gift of $12,500 was made to Milwaukee's Community Fund, a predecessor of the United Way.

World War II fueled unprecedented levels of production, with 80% of the company's orders being war-related. Wartime orders were centered on two broad lines of products: industrial controls to speed production, and electrical components or radio parts used in a wide range of military equipment.

Allen-Bradley expanded its facilities numerous times during the 1940s to meet wartime production needs. With Fred Loock serving as president and Harry Bradley as chairman, the company began a major $1 million, two-year expansion project in 1947. The company completed additional expansions at its Milwaukee facilities in the 1950s and 1960s, including the Allen-Bradley clock tower. The clock tower has since been renamed and is known today as the Rockwell Automation clock tower.

Harry Bradley died in 1965. Fred Loock retired in 1967 and died in 1973.

During the 1970s, the company expanded its production facilities and markets and entered the 1980s as a global company. With President J. Tracy O'Rourke (1981–89) at the helm, the company introduced a new line of programmable logic controllers, the PLC in 1981 followed by the PLC-2 1982) (2/30, 2/05/ 2/16&2/17) PLC-3(1982) SLC-100 Family (1986) SLC-500(1986) PLC-5 Family (1985). Earlier PLC developments were the MAC and PLC-4.

In 1985 privately owned Allen-Bradley set a new fiscal record with sales of $1 billion. On February 20, 1985, Rockwell International purchased Allen-Bradley for $1.651 billion; this was the largest acquisition in Wisconsin's history to date.[3] For all intents and purposes, Allen-Bradley took over Rockwell's industrial automation division.

The 1990s featured continued technology development, including the company's launch of its software business, Rockwell Software (1994), the Logix control platform (1997) and the Integrated Architecture system (1999). Rockwell International developed PowerFlex, a manufacturing software and technology in the 1990s.[4]

During this decade, Rockwell International also acquired a power systems business, composed of Reliance Electric and Dodge. These two brands, combined with control systems brands Allen-Bradley and Rockwell Software, were marketed as Rockwell Automation.

In 1998, Keith Nosbusch was named president of Rockwell Automation Control Systems. Rockwell International Corporation headquarters was moved to Milwaukee, Wisconsin the same year.[5]

21st century[edit]

Previous logo

In 2001, Rockwell International split into two companies. The industrial automation division became Rockwell Automation, while the avionics division became Rockwell Collins.[6] The split was structured so that Rockwell Automation was the legal successor of Rockwell International, while Rockwell Collins was the spin-off. Rockwell Automation retains Rockwell International's stock price history and continues to trade on the New York Stock Exchange under the symbol "ROK".

Keith Nosbusch was named chief executive officer in 2004.[7]

In 2007, Rockwell Automation sold the Power Systems division for $1.8 billion to Baldor Electric Company[8] to focus on its core competencies in automation and information technology.

In 2007, Rockwell Automation acquired ICS Triplex.

In April 2016, it was announced that Keith Nosbusch would be replaced by Blake Moret effective July 1, 2016. Nosbusch would remain with Rockwell Automation as chairman.[9] Moret was previously the senior vice president of the Control Products and Solutions segment of the company.[10]

In June 2017, Rockwell Automation and Manpower launched the Academy of Advanced Manufacturing to provide training in digital manufacturing skills for military veterans.[11]

Blake Moret - Rockwell Automation Chairman and CEO

Effective January 1, 2018, Keith Nosbusch stepped down as Chairman. Blake Moret was elected the incoming Chairman by the board of directors.[12]

On June 11, 2018, Rockwell Automation made a $1 billion equity investment in PTC, acquiring an 8.4% ownership stake.[13]

In February 2019, Rockwell Automation and Schlumberger entered a joint venture to create Sensia, the oil and gas industry's first fully integrated automation solutions provider.[14] Rockwell was later announced as a founding member of the ISA Global Cybersecurity Alliance to help advance readiness and awareness in manufacturing.[15]

Another partnership was formed in November 2019 with Accenture's Industry X to help deliver greater industrial supply chain optimization.[16] Simulation software provider ANSYS and Rockwell Automation also allied to help customers design simulation-based digital twins of products, processes, and manufacturing.[17]

In November 2019, Rockwell Automation joined forces with Accenture, Microsoft, PTC, ANSYS, and EPLAN to help businesses simplify digital transformation.[18]

In July 2020, the company announced its restructuring into three operating segments: Intelligent Devices, Software & Control, and Lifecycle Services. The change was effective October 1, 2020.[19]

In September 2020, Rockwell Automation was recognized for its culture of supporting women by the Society of Women Engineers.[20] During the month, PTC and Rockwell Automation announced the expansion and extension of their strategic alliance,[21] along with a partnership with Microsoft to develop edge-to-cloud-based solutions[clarification needed] for connecting information between development, operations, and maintenance teams.[22]

In November 2020, the company announced announces plans to achieve a new net zero carbon neutral goal (Scopes 1 and 2) by 2030.[23]

Rockwell Automation hired its first Chief Diversity, Equity, and Inclusion Officer in February 2021.[24] On February 23, Rockwell was recognized by Ethisphere as one of the 2021 World's Most Ethical Companies, marking the 13th time the company received this honor.[25] The company would later add another executive role with Chief Sustainability Officer in 2021.[26]

April 2021 saw robot manufacturer Comau and Rockwell Automation partner to simplify robot integration for industries.[27]

Another partnership came with Cisco in May 2021 to combat rapidly evolving industrial cybersecurity threats by adding Cisco's Cyber Vision to the LifecycleIQ Service portfolio.[28]

In September 2021 Rockwell Automation and Ansys announced a partnership for enhanced Studio 5000 Simulation Interface to connect with Ansys digital twins.[29]

On Nov. 8, 2021, the company announced the establishment of a new Cybersecurity Operations Center in Israel.[30]

On November 9, 2021, the company celebrated the opening of its 30th annual Automation Fair in Houston.[31]

In January 2022, Rockwell Automation published its first Task Force on Climate-related Financial Disclosures (TCFD) report.[32]

In March 2022 after the invasion of Ukraine by Russia, the company suspended operations in Russia and contributed to nonprofit humanitarian organizations to provide support for Ukrainian refugees.[33]

On May 24, 2022, as part of the World Economic Forum’s Annual Meeting, Rockwell CEO Blake Moret co-authored a report on how the global economic rebound can be linked to the accelerated adoption of advanced manufacturing technologies in response to the pandemic.[34]

In June 2022, the Advanced Regenerative Manufacturing Institute (ARMI) in New Hampshire opened the Rockwell Experience Center, where physicians and researchers can learn how smart manufacturing can speed up the delivery of regenerative medicine products.[35][36] Also, Rockwell Automation opened a new smart manufacturing software facility in Pune, India.[37]

In October 2022, Rockwell and Norwegian industrial data software-maker Cognite signed a partnership to combine FactoryTalk software with Cognite’s industrial DataOps platform, Cognite Data Fusion, to create an industrial data hub ready for enterprise-wide use.[38]

On November 2, 2022, Rockwell released its fourth quarter and full year results for 2022.[39]

Rockwell Automation kicked off its 31st Automation Fair in Chicago on Nov. 16, 2022.[40]

In May 2023, The Wall Street Journal reported that Rockwell Automation was under a U.S. federal investigation regarding potential access to its software by the Chinese government through company employees in Dalian.[41]

Dec. 19, 2022: Chairman and CEO Blake Moret (center) and members of the Rockwell team ring the closing bell at the New York Stock Exchange to celebrate the company’s 20+ years of public trading as ROK on the NYSE.

Business operations[edit]

In 2021, Rockwell Automation adjusted its organizational structure into three operating segments—Intelligent Devices, Software & Control, and Lifecycle Services.[42]

Rockwell Automation has three primary areas of business operations:[43]

Allen-Bradley—automated components and integrated control systems for safety, sensing, industrial, power, and motion control.

FactoryTalk—software that supports advanced industrial applications including system design, operations, plant maintenance, and analytics.

LifecycleIQ Services—services to help connect, secure, mobilize, and scale manufacturing operations.


In recent years, Rockwell Automation has grown through acquisitions of companies specializing in software services for supply chain management, systems integrators, cloud-native smart manufacturing platforms, simulation capabilities, manufacturing execution systems, and cybersecurity services.[44]


MESTECH Services Provider of Manufacturing Execution Systems (MES)/Manufacturing Operations Management (MOM), digital solutions consulting, and systems integration services.[45]

Emulate3D Software developer for simulating and emulating industrial automation systems.[46]


Fiix Provider of artificial intelligence-enabled computerized maintenance management systems.[47]

Oylo Provider of industrial control system (ICS) cybersecurity services including assessments, turnkey implementations, managed services, and incident response.[48]

Kalypso Software delivery and consulting firm specializing in digital transformation for industrial companies.[49]

ASEM Provider of digital automation technologies including industrial PCs, HMI software and hardware, remote access and secure industrial IoT gateway solutions.[50]

Avnet Provider of IT/OT cybersecurity services and solutions including assessments, penetration testing, network & security solutions, and training for converged IT/OT managed services.[51]


AVATA Services provider for supply chain management, enterprise resource planning, and company performance management.[52]

Plex Systems Cloud-native smart manufacturing platform operating at scale, including advanced Manufacturing Execution Systems (MES), quality and supply chain management capabilities.[53]


CUBIC – A company specializing in modular systems for electrical panels construction.[54]


Knowledge Lens – The Bengaluru, India-based company provides enterprise data services, combining digital technologies with deep data science, AI, and engineering expertise. Knowledge Lens joins Rockwell’s Kalypso organization.[55]

Clearpath Robotics – Manufactures and sells the OTTO line of self-driving vehicles for industrial environments.[56]

Verve Industrial Protection – a cybersecurity software and services company that focuses specifically on industrial environments.[57]

Notable distinctions[edit]

In 2020 it was named to the Newsweek America's Most Responsible Companies list.[58]

In 2022 Rockwell was named to the FTSE4Good Index Series for the 21st time. The Index is designed to measure the performance of companies demonstrating strong Environmental, Social, and Governance (ESG) practices.

In 2021 Rockwell was named to Barron's 100 Most Sustainable Companies list and ranked among the top five companies in the Leading Climate Aligned Companies category.[59]

In 2022 Forbes ranked Rockwell Automation at 163 in its new list of the top 300 Best Employers for New Grads in 2022. Criteria included compensation, safety of the work environment, opportunities for advancement, DEI efforts, and company image.[60]

In October 2022, it was announced that EcoVadis—a provider of business sustainability ratings—raised its rating of Rockwell Automation to Gold, placing Rockwell in the top 5% of all companies reviewed.[61]

In 2022 Rockwell Automation was listed for the 12th time on the Dow Jones Sustainability Indices that measure the performance of companies using environmental, social, and governance (ESG) criteria.[62]

Rockwell is one of the companies recognized in November 2022 by the Wisconsin Sustainable Business Council for achieving Green Masters status for the ninth consecutive time.[63]

Rockwell Automation CEO Blake Moret was recognized as one of Wisconsin’s 275 Most Influential Business Leaders by the Milwaukee BizTimes in December 2022.[64]

In 2023, Rockwell Automation is ranked in the Ethisphere Institute’s Most Ethical Companies list for the 15th time.[65]

See also[edit]


  1. ^ a b "Rockwell Automation, Inc. Fiscal 2023 Annual Report (Form 10-K)". U.S. Securities and Exchange Commission. 8 November 2023.
  2. ^ a b "The Winding History of Rockwell Automation - AX Control, Inc". 17 July 2020.
  3. ^ "Rockwell Automation Celebrates the 100th Anniversary of the Allen-Bradley® Brand". 30 January 2003. Archived from the original on 13 December 2019. Retrieved 2016-02-06.
  4. ^ "Allen-Bradley (Rockwell Automation) | Encyclopedia of Milwaukee". emke.uwm.edu. Retrieved 2018-01-27.
  5. ^ "Will Rockwell Find Some Roots?". Bloomberg Business News. 9 May 1999. Retrieved 2016-02-06.
  6. ^ "Rockwell to Change Name to Rockwell Automation after Rockwell Collins spinoff". 20 February 2001. Archived from the original on 2018-03-21. Retrieved 2016-02-06.
  7. ^ "Rockwell Automation Announces CEO Keith Nosbusch To Become Chairman, Don Davis To Retire". Business Wire. 1 December 2004. Retrieved 2016-02-06.
  8. ^ "Baldor Electric Company to Acquire the Power Systems Business of Rockwell Automation, Inc". PR Newswire. 7 November 2006. Retrieved 2016-02-06.
  9. ^ Beilfuss, Lisa (19 April 2016). "Rockwell Automation Names New CEO". Wall Street Journal. WSJ. Retrieved 19 April 2016.
  10. ^ "New Rockwell Automation CEO named". Plant & Works Engineering. June 17, 2016. Retrieved 2016-06-22.
  11. ^ "Partnership Looks to Train Veterans for Digital Manufacturing". Food Manufacturing. 2017-06-20. Retrieved 2022-02-27.
  12. ^ "Rockwell Automation Announces CEO Blake Moret to become Chairman". Retrieved 16 November 2017.
  13. ^ Ajmera, Ankit (June 11, 2018). "Rockwell to take $1 billion stake in software maker PTC". Reuters – via www.reuters.com.
  14. ^ "Rockwell Automation and Schlumberger announce Sensia joint venture". Automation.com. 2019-02-20. Retrieved 2022-02-27.
  15. ^ "Rockwell Automation joins ISA Global Cybersecurity Alliance as a founding member". Automation.com. 2019-08-14. Retrieved 2022-02-27.
  16. ^ "Rockwell Automation partners with Accenture to create digital solutions for industrial clients". Robotics and Automation News. 2019-11-19. Retrieved 2022-02-27.
  17. ^ "Rockwell Automation and ANSYS Announce Strategic Partnership, Driving Quicker Time to Market and Operational Efficiency for Customers". Defense Daily. 2019-11-20. Retrieved 2022-02-27.
  18. ^ "Rockwell Automation Joins Forces with Accenture, Microsoft, PTC, ANSYS, and EPLAN to Help Businesses Simplify Digital Transformation". Financial Post. 2019-11-19. Retrieved 2022-02-27.
  19. ^ "Rockwell Restructures to Simplify Operations and Boost Growth". 2020-07-29.
  20. ^ "Rockwell Automation Recognised for Culture of Supporting Women by The Society of Women Engineers". Engineering Update. United Kingdom. 2020-10-06. Retrieved 2022-02-27.
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  25. ^ "The 2021 World's Most Ethical Companies® Honoree List". Ethisphere.com. 2021-02-23. Retrieved 2022-02-18.
  26. ^ "Rockwell Automation Expands Corporate Sustainability Team; Plans to Accelerate Commercial Sustainability Offerings". 3BL Media. 2021-09-21. Retrieved 2022-02-18.
  27. ^ "Rockwell Automation and Comau Collaborate on Robot Controls for Manufacturers". Robotics 24/7. 2021-04-20. Retrieved 2022-02-28.
  28. ^ "Product News: Rockwell's LifecycleIQ Portfolio with threat-detection". Smart Industry. 2022-01-24. Retrieved 2022-02-27.
  29. ^ "Rockwell Automation and Ansys partner to optimise industrial operations". Technical Review Middle East. 2021-10-01. Retrieved 2022-02-27.
  30. ^ Shahaf, Tal (30 June 2022). "Exposure: The SOC Center Hiding in Holon". Tech12. Retrieved 20 April 2023.
  31. ^ "Signature Rockwell Automation Event Returns to Houston In-Person to Celebrate 30 Years of Automation Fair". Bloomberg. 2021-11-09. Retrieved 2022-02-27.
  32. ^ Mitchell, Stuart (5 May 2022). "Rockwell Automation Releases First TCFD Report". Ethical Marketing News. Retrieved 20 April 2023.
  33. ^ "Rockwell Automation Donates $500,000 to Provide Humanitarian Aid for Ukraine Refugees". 3BL Media. 17 March 2022. Retrieved 20 April 2023.
  34. ^ Moret, Blake; Advaithi, Revathi; Bezamat, Felipe (23 May 2022). "Advanced manufacturing: 3 priorities for industry and government leaders". World Economic Forum. Retrieved 20 April 2023.
  35. ^ Bookman, Todd (2023-11-19). "Dean Kamen's private companies reap millions from the federally funded nonprofit he runs". New Hampshire Public Radio. Retrieved 2023-11-20.
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  37. ^ "Rockwell Automation inaugurates software development centre in Pune". The Economic Times. India. 20 June 2022. Retrieved 20 April 2023.
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  41. ^ Salama, Vivian (May 10, 2023). "Automation Giant Faces U.S. Government Probe Over China Operations". The Wall Street Journal. Retrieved 2023-05-12.
  42. ^ "2020 proxy statement. Message from Chairman and CEO Blake Moret". Rockwell Automation. p. 4. Retrieved 2022-02-27.
  43. ^ "Company - About us". Rockwell Automation. Retrieved 2022-02-27.
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  46. ^ "Rockwell buys UK automation simulation developer". Drives & Controls magazine. 2019-01-29. Retrieved 2022-02-27.
  47. ^ "Rockwell Automation to Acquire Fiix Automation". fiixsoftware.com. 2021-07-19. Retrieved 2023-11-24.
  48. ^ "Rockwell Automation Acquires Industrial Cybersecurity Firm Oylo". Security Week. 2020-10-05. Retrieved 2022-02-27.
  49. ^ "Rockwell Automation has Acquired Kalypso, LP, Expanding its Connected Enterprise Consulting Expertise". Nasdaq.com. 2020-05-04. Retrieved 2022-02-27.
  50. ^ "Rockwell Automation, Inc. Signs Agreements to Acquire ASEM, S.p.A. and Kalypso, LP". ARC Advisory Group blog. 2020-02-19. Retrieved 2022-02-27.
  51. ^ "Rockwell Automation acquires Israel's Avnet to expand cyber security expertise". IoT Now. 2020-01-09. Retrieved 2022-02-27.
  52. ^ "Rockwell Automation scoops up AVATA; terms undisclosed". Seeking Alpha. 2021-11-01. Retrieved 2022-02-27.
  53. ^ "Digital Factory: Rockwell Automation Acquires Plex Systems". Manufacturing Global. 2021-09-02. Retrieved 2022-02-27.
  54. ^ "Rockwell Automation Completes Acquisition of CUBIC". Yahoo! (News). 31 October 2022. Retrieved 19 April 2023.
  55. ^ "Rockwell acquires Bengaluru-based Knowledge Lens". The Week. Mumbai, India. March 2, 2023.
  56. ^ Silcoff, Sean (2023-09-12). "Waterloo's Clearpath Robotics sold to Rockwell Automation for US$600-million plus". The Globe and Mail. Retrieved 2023-10-03.
  57. ^ "Rockwell Automation Signs Agreement to Acquire Verve Industrial Protection". Yahoo Finance. 2023-10-23. Retrieved 2023-10-24.
  58. ^ "America's Most Responsible Companies". Newsweek. 2020. Retrieved 2022-02-16.
  59. ^ "Here Are the 100 Most Sustainable Companies Right Now". Barron's. 2021-02-12. Retrieved 2022-02-16.
  60. ^ "America's Best Employers For New Grads". Forbes. 25 May 2022. Retrieved 19 April 2023.
  61. ^ "Rockwell Automation Achieves EcoVadis Gold Rating". 3BL Media. 13 October 2022. Retrieved 19 April 2023.
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  63. ^ "Wisconsin Sustainable Business Council: Announces 21 companies have achieved green masters status". WisBusiness. 3 November 2022. Retrieved 19 April 2023.
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  65. ^ "Rockwell Automation Named Among World's Most Ethical Companies". 3BL Media (Web). 13 March 2023. Retrieved 19 April 2023.

External links[edit]

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