Rodeo Drive (game show)

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Rodeo Drive
Created by Jay Wolpert
Randall Neece
Roger Speakman
Directed by Randall Neece
Presented by Louise DuArt
Narrated by Burton Richardson
Country of origin United States
No. of seasons 1
No. of episodes 65
Executive producer(s) Jay Wolpert
Producer(s) Joel Hecht
Meredith Fox Stewart
Location(s) CBS Television City
Los Angeles, California
Running time 30 minutes
Production company(s) Jay Wolpert Productions
Original network Lifetime Television
Original release February 5 – May 4, 1990, reruns aired until August 31, 1990

Rodeo Drive is a cable game show that pitted three contestants against each other in a game based on the street of the same name. It was recorded in CBS Television City's Studio 43 in Los Angeles.[1]

The series debuted on Lifetime on February 5, 1990, ran until May 4, 1990, and was hosted by comedian Louise DuArt, with Burton Richardson as announcer. Jay Wolpert created and produced the show. After the last episode aired, the show went into reruns until August 31, 1990.


Round one[edit]

A monitor behind the contestants was revealed with a list of seven hidden words connected to a famous celebrity. On his/her turn, the contestant chose a number from one through seven. The word was revealed to the home audience as well as their two opponents, after which the opponents secretly predicted whether the describing contestant would say the word. The first contestant received 15 seconds to describe the celebrity, and if the contestant said the chosen hidden word within 15 seconds they won the hidden point value associated with that word (anywhere from 100 to 250 points according to the difficulty of the word). If not, the contestant received five points for each of the remaining six words they did say. Afterwards, the other contestants' predictions were revealed. If the prediction was correct, that contestant won 50 points. Play continued until all three contestants had described one celebrity and predicted twice.

If two contestants were tied at the end of the round, a toss-up statement about a celebrity was read. The first contestant to buzz-in and correctly classify it as a fact or rumor scored one point (preventing any further ties involving that contestant) and the advantage in round 2. If incorrect, the opponent automatically earned the point and the advantage.

Round two[edit]

The contestants were rearranged and seated from left to right in order of how they finished the first round. They were now given statements posed by the host, each one being either a fact or a rumor. Play started with the contestant in the lead after round one. If the contestant correctly identified the statement as a fact or rumor, that contestant earned 100 points. An incorrect answer passed control to the second-place contestant. That contestant continued answering questions until they missed, at which point the third-place contestant gained control. An incorrect answer by the third-place contestant resulted in the first contestant gaining control again. The game lasted for approximately seven minutes. During this stage of the game, DuArt provided her celebrity impersonations appropriate to the subject of the questions. Two bells indicated a two-minute warning, and when the final bells rang, the round and the game ended. The contestant in the lead at this point became the champion, won $500 and advanced to the bonus round. If the game ended in a tie, a tiebreaker similar to that used in round one was used to determine a winner.

Rodeo Drive (Bonus Round)[edit]

Before the bonus round, the winning contestant had an opportunity to increase the amount of money in the bank on Rodeo Drive by answering five questions. The contestant was given names of two celebrities and a statement which be about either celebrity A, celebrity B, or both celebrities. The bank began at $1,000 and increased by $200 for each correct answer.

The contestant then got the chance to stroll down Rodeo Drive, which included four stores and the bank. For each store, the contestant had to identify a celebrity by overhearing gossip about that celebrity. Each time a celebrity was correctly identified the contestant advanced to the next store and listened to gossip about another celebrity. If the contestant was able to get through all four stores and the bank within 60 seconds, they won all the prizes and all the money in the bank. If a contestant ran out of time, they were allowed to choose a prize to keep from one of the stores they successfully passed, and the bank value carried over to the next show.

Champions remained on the show until defeated or until winning five matches.


  1. ^ "Shows–CBS Television City". Retrieved 25 July 2011.