Rodney J. Rogers

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Rodney J. Rogers
Rodney J Rogers.png
Born (1965-09-18) September 18, 1965 (age 57)
Florida, United States
Alma materUniversity of Florida
Known forFounding Partner, Blue Lagoon Companies & Virtustream

Rodney J. Rogers is an American entrepreneur and expert technologist with more than 30 years in the technology services industry. He is known for leadership contributions at two “unicorns” — startups that achieve billion-dollar valuations.[1]

Early life and education[edit]

A native of Florida and resident of Miami, Rogers graduated from the University of Florida with a Bachelor of Science degree in Industrial and Systems Engineering.


Rogers started his career in 1988 at Andersen Consulting, known today as Accenture. Rogers developed and implemented software technologies in the manufacturing and distribution industries. He was an early promote to manager in 1992 and was elected to a variety of firmwide leadership committees.

In 1994, he left to work directly for one of his clients, Florida Crystals Corporation. At 28 years old, Rogers was hired to run Florida Crystals Corporation's Consumer Products Division as its general manager, which he continued to do until he co-founded Adjoined in 2000.

Florida Crystals Corporation has remained a customer of Rogers for 25+ years— from Accenture, to Adjoined, through Kanbay, Capgemini, Virtustream, EMC and Dell Technologies.


Rogers was co-founder, chairman and CEO of Adjoined from its inception in 2000 through its acquisition by Kanbay in 2006. Adjoined was one of the fastest growing US-based IT services companies over this time.[2] After the acquisition in 2006, Rogers went onto become COO and SEC Section-16 Officer of Kanbay, a 7,000 person global IT Services firm, reporting directly to the CEO. In 2007, Kanbay was acquired by Capgemini SE for $1.2 billion. After the acquisition, Rogers became managing director of Capgemini's East US Business and served on Capgemini's US Country Managing Board until he retired from Capgemini in 2008.

Virtustream and Dell Technologies[edit]

Rogers co-founded Virtustream in 2009 and was chairman and CEO prior to its acquisition by EMC Corporation (now Dell Technologies) in 2015 for $1.2 billion.[3]

The acquisition of Virtustream was one of the largest private technology start-up acquisitions in 2015.[4][5]

After the EMC acquisition, Virtustream became one of EMC's 4 operating companies with Rogers as CEO reporting directly to the CEO of $24b EMC. In 2016, Dell Technologies acquired EMC for $60+ billion in the largest acquisition in the history of the technology industry.[6] Rogers then led Virtustream through its second successful post-merger integration in as many years, and ultimately on to become one of Dell Technologies’ seven ingredient brands.

From 2016 until the time he retired in 2018, within Dell Technologies, Rogers served as the president of the Virtustream business, a member of both the Dell EMC Infrastructure Solutions Group and Dell Services & Digital executive leadership teams, and as member of the Dell Technologies extended leadership team.

Blue Lagoon Companies[edit]

Rogers operates as a founding partner of the Blue Lagoon Companies, which, develops, advises and invests in disruptive technology start-ups and next-generation technology companies.


Rogers has been the recipient of numerous technology industry awards including being an E&Y Entrepreneur of the Year Finalist three times, an American Business Awards CEO winner and was recognized along with co-founder Kevin Reid as Intel Capital's Entrepreneur/Exit of the Year in 2015.

Personal life[edit]

Rogers is an angel investor and adviser to a variety of technology startups. He currently serves as chairman of the board for UnitedLex, Inc. and Lemongrass Ltd, as Lead Board Director for Beep, Inc., and as a board director Revenue Analytics, Inc. and agrematch Ltd. Rogers previously served on the Board of New Signature, Inc. prior to its sale to Cognizant in 2020.

He is also the co-founder and director of The Blue Lagoon Foundation, a non-profit charitable giving organization, and he established the Rodney & Judith Rogers Entrepreneurial Excellence Endowment for the Warrington School of Business at the University of Florida. Rogers also serves as an advisor to the University of Florida's Innovative Ventures Fund and in 2020 was awarded the University of Florida’s prestigious Distinguished Alumnus Award in recognition of his “achievements, demonstrated service, and exceptional leadership”.

Rogers is co-inventor of US Patent 8,799,920 B2: “Systems and Methods of Host-Aware Resource Management Involving Cluster-Based Resource Pools”. He has also been both the subject and author of several technology industry-related articles and publications.


  1. ^ "How Virtustream Founders Turned Down One Acquisition and then Sold for 3X at $1.2B". Venturebeat. November 2, 2015.
  2. ^ "Kanbay to buy Adjoined for $165M". American City Business Journals. February 14, 2006.
  3. ^ Haranas, Mark (May 7, 2018). "Virtustream's CEO And President Are Stepping Down, Rory Read To Take Leadership Role". CRN.
  4. ^ "These 20 VC-backed companies had the biggest exits of the last year", Business Insider, 13 January 2016.
  5. ^ Lagorio-Chafkin, Christine (September 22, 2015). "20 Massive Deals That Changed the Tech World in 2015". Inc.
  6. ^ “Dell buys EMC in largest tech deal ever”, USA Today, 12 October 2015.

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