Rodolfo y su Tipica RA7
Jump to navigation Jump to search
This article contains content that is written like an advertisement. (October 2015)
- "Tabaco y Ron" (1979)
- "La Colegiala" (1980)
Use in television advertising
In 1981, Nescafé used Rodolfo's "La Colegiala" in a French commercial for its Alta Rica brand. The commercial was credited with increasing sales by 60% and paving the way for the band's successful European tour.
- Morales, Ed (2003). The Latin Beat: the rhythms and roots of Latin music from bossa nova to salsa and beyond. Da Capo Press. pp. 254–255. ISBN 0306810182.
- "If it sounds familiar . . .: Philip Sweeney on the links between roots music and advertising". The Independent (UK). 9 July 1992.