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Rogers Communications logo, used since 2015
Rogers Building, in Toronto, Ontario
|Traded as||TSX: RCI.A, RCI.B|
S&P/TSX 60 component
|Founder||Rogers Vacuum Tube Company|
Edward S. Rogers Sr.
Edward S. Rogers Jr.
|Headquarters||333 Bloor Street East|
Toronto, Ontario, Canada
|Edward S. Rogers III (Chairman)|
Joe Natale (President & CEO)
|Products||Landline and mobile telephony, Internet services, digital television, broadcasting, cable TV, publishing|
|Revenue||CAD$ 14.143 billion (2017)|
|CAD$ 1.821 billion (2017)|
|Total assets||CAD$ 29.175 billion (2015)|
|Total equity||CAD$ 5.745 billion (2015)|
Number of employees
Rogers Communications Inc. is a Canadian communications and media company. It operates particularly in the field of wireless communications, cable television, telephone, and Internet connectivity with significant additional telecommunications and mass media assets. The company is headquartered in Toronto.
The company claims the heritage of the Rogers Vacuum Tube Company, founded in 1925 by Edward Rogers, which started the CFRB radio station in Toronto, which was later acquired by outside interests. The present enterprise dates to 1960, when Rogers' son, Ted Rogers, founded Rogers Radio Broadcasting Ltd. That company acquired CHFI that year, as well as Aldred-Rogers Broadcasting, a partnership with Joel Aldred which helped launch CFTO in 1961. Rogers later bought out Aldred and started the current cable and wireless operations, known as Rogers Cablesystems Ltd.
The chief competitor to the company is Bell Canada, which has a similarly extensive portfolio of radio and television media assets, as well as wireless, television distribution, and telephone services, particularly in Eastern and Central Canada; the two companies are often seen as having a duopoly on communications services in their regions as both companies own a stake of Maple Leaf Sports and Entertainment. However, the company also competes nationally with Telus for wireless services, and primarily indirectly with Shaw Communications for television service.
In 1925, Rogers Sr. invented the world's first alternating current (AC) heater filament cathode for a radio tube, which then enabled radios to be powered by ordinary transformer-coupled household electric current. This was a breakthrough in the technology and became a key factor in popularizing radio reception. In 1931, Rogers Sr. was awarded an experimental television licence in Canada. He was working on radar when, on May 6, 1939 he died suddenly due to complications of a hemorrhage. He was 38 years old. He left a widow, Velma, and a five-year-old son, Edward (Ted Rogers). While his business interests were sold, his son later determined to carry on his father's business.
Rogers Communications Inc. unveiled its new Mobius strip logo on January 17, 2000 marking the departure of its original logo.
In July 2001, Rogers Media acquired CTV Sportsnet, and renamed Rogers Sportsnet that November. The FAN 590 sports radio station joined Rogers Media in August 2001 along with 14 Northern Ontario radio stations.
In fall 2004, several strategic transactions were executed that significantly increased Rogers exposure to the potential of the Canadian wireless market. Rogers acquired the 34% of Rogers Wireless owned by AT&T Wireless Services Inc for $1.77 billion.
On December 2, 2008, Edward S. Rogers died of heart failure.
In 2012, Rogers Cable filed a complaint in an Ontario court against penalties levied under a 'Truth in Advertising' law, claiming that the amount of the penalties, and the requirements imposed by the law, are in violation of the Charter of Rights and Freedoms.
The company has also had to recognize the rising market trend of customers canceling or foregoing cable television service subscriptions in favour of cheaper alternate content delivery means such as streaming media services like Netflix, a demographic called "cord cutters" and "cord nevers." In response, Rogers had acquired content with a speculated cost of $100 million to begin their own competing online streaming service, Shomi, much like the American Hulu Plus, which launched November 4, 2014. Shomi subsequently shut down after only 2 years of operation on November 30, 2016.
CEO Guy Laurence has spoken out about an upcoming change meant to jumpstart growth at the company. Laurence has not released any specific details, but says that the strategy will help allow the company's telecom and media units to work better together.
In the summer of 2014, Rogers reported a 24% drop in profit compared to the previous year's second quarter.
Following the death of Ted Rogers in 2008, control of Rogers Communications passed to the Rogers Control Trust, a trust for which a subsidiary of Scotiabank serves as trustee. Ted's son Edward Rogers III and daughter Melinda Rogers serve, respectively, as Chair and Vice-Chair of the trust.
Assets and divisions
- Rogers Communications Inc.
- Rogers Cable
- Rogers Wireless
- Rogers Communications
- Rogers Smart Home Monitoring
- Rogers Media
Rogers Publishing Limited publishes more than 70 consumer magazines and trade and professional publications, digital properties and directories in Canada, including Maclean's, Canada's weekly newsmagazine; its French-language equivalent, L'actualité; Sportsnet Magazine; Chatelaine; Flare; and a variety of other magazines and their companion web sites. The publishing arm was once part of the Maclean-Hunter Publishing empire. Unlike Maclean-Hunter, Rogers does not have printing facilities and has contracted out services (in 2008 contracted to Montreal-based TC Transcontinental to print magazines from their plants across Canada.)
On June 28, 2007, Rogers further offered to sell the two religious-licensed OMNI stations in Winnipeg and Vancouver as part of the Citytv deal, although the company stated that it intended to retain the multilingual-licensed OMNI stations. On July 7, Rogers also announced a takeover offer for Vancouver's multicultural station CHNM. In September 2007, Rogers has also applied to the CRTC to acquire 20 per cent of CablePulse 24, a local news channel in Toronto which was previously paired with Citytv (both stations were previously owned by CHUM Limited) but was retained by CTVglobemedia in the June 8 licence approval. Neither CTVglobemedia nor Rogers has, to date, announced whether this application will change future plans for the station.
In 2012, Rogers purchased CJNT-DT Montreal and on February 3, 2013, it was rebranded as City Montreal.
In addition to its ownership of Sportsnet, acquired from CTV, Sportsnet One and Sportsnet World, Rogers Media operates the Toronto Blue Jays baseball team through Rogers Blue Jays Baseball Partnership and the Rogers Centre (previously known as SkyDome). Through Sportsnet, Rogers Media also holds a 50% ownership in Dome Productions, a mobile production and distribution joint venture that is a leader in high-definition television production and broadcasting in Canada. Rogers also owns the naming rights to Rogers Arena, home of the Vancouver Canucks., as well as Rogers Place, the home of the Edmonton Oilers.
On August 25, 2012, Rogers Media agreed to acquire Score Media which includes The Score Television Network for $167 million, including a 10% stake of its digital business. The deal was completed on Oct. 19, 2012.
National Hockey League
On November 26, 2013, Rogers Communications Inc, unveiled the details of a 12-year, C$5.2 billion partnership with the National Hockey League which began in the 2014–15 season. This will give Rogers the controlling stake for national broadcast and digital rights of the NHL and will ultimately give them the ability to stream all NHL feeds on all of their current platforms replacing both Bell Media and CBC Sports as the national broadcast and cable television rightsholders respectively. The effects of this deal will shift the balance of power in the country's broadcast industry as it will drive demand for Rogers Cable TV subscriptions. This transaction marks the first time a first-class North American-wide sports league has allowed all its national right to one company on a long-term basis. As part of the deal, Rogers also took over Canadian distribution of the NHL Centre Ice and GameCentre Live services. National English-language coverage of the NHL is carried primarily by Rogers' Sportsnet group of specialty channels; Sportsnet holds an exclusive window for games played on Wednesday nights. Hockey Night in Canada was maintained and expanded under the deal, airing up to seven games nationally on Saturday nights throughout the regular season across CBC Television, the Sportsnet networks, Rogers-owned television network Citytv, and FX Canada. While CBC maintains Rogers-produced NHL coverage during the regular season and playoffs through a time-brokerage agreement with the company, Rogers assumes editorial control and the ownership of any advertising revenue from the telecasts. Citytv (and later Sportsnet) also airs a Sunday night game of the week, Rogers Hometown Hockey, which features a pre-game show originating from various Canadian communities. Sportsnet's networks also air occasional games involving all-U.S. matchups.
Under a sub-licensing agreement with Rogers, Quebecor Media holds national French-language rights to the NHL, with all coverage airing on its specialty channel TVA Sports. TVA Sports' flagship broadcasts on Saturday nights focus primarily on the Montreal Canadiens.
Rogers sought to increase the prominence of NHL content on digital platforms by re-launching the NHL's digital out-of-market sports package GameCentre Live as Rogers NHL GameCentre Live, adding the ability to stream all of Rogers' national NHL telecasts, along with in-market streaming of regional games for teams whose regional rights are held by Sportsnet. GamePlus—an additional mode featuring alternate camera angles intended for a second screen experience, such as angles focusing on certain players, net and referee cameras, and a Skycam in selected venues, was also added exclusively for GameCentre Live subscribers who are subscribed to Rogers' cable, internet, or wireless services.
In the lead-up to the 2014-15 season, Rogers began to promote its networks as the new home of the NHL through a multi-platform advertising campaign; the campaign featured advertising and cross-promotions across Rogers' properties, such as The Shopping Channel, which began to feature presentations of NHL merchandise, and its parenting magazine Today's Parent, which began to feature hockey-themed stories in its issues. On May 28, 2014, Rogers announced a six-year sponsorship deal with Scotiabank, which saw the bank become the title sponsor for Wednesday Night Hockey and Hockey Day in Canada, and become a sponsor for other segments and initiatives throughout Rogers' NHL coverage.
On October 6, 2014, Rogers and NHL began their media sales venture in which Rogers will lead all Canadian national NHL media sales across its owned and operated broadcast and digital platforms as well as ad sales for League-owned digital assets in Canada.
Digital products and services
OutRank by Rogers
In 2011, a partnership was formed between Rogers Communications and Yodle, Inc to provide a suite of digital marketing services to Canadian small, medium, and enterprise size business. These solutions have been deployed under the name OutRank by Rogers and operate as a business unit within the company. Services include search engine optimization, mobile marketing, social media marketing, pay per click, and analytics. The opening was announced in January 2012 with the launch of their first client, Ontario-based CLS Roofing. OutRank by Rogers is a Google Premier SMB Partner and promotes responsive web design. The company is a donor to the Ronald Mcdonald House of Toronto.
In 2008, Rogers Communications launched Zoocasa, an online real estate listing service. The company later became a licensed real estate brokerage and in May 2013, the website relaunched to allow homebuyers to find properties and agents. The service also provided rebates on real estate commissions to buyers and sellers. Zoocasa was shut down on June 22, 2015. The website's domain and technology were purchased for $350,000 and the website relaunched on July 2, 2015 under new ownership.
Texture (previously known as Next Issue) is a digital magazine app introduced to the Canadian market by Rogers in 2013. The service has a monthly subscription fee that gives readers access to over 200 magazines in English and French.
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OutRank by Rogers helps small businesses connect with potential customers.
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Called Outrank, the service promises to help companies generate more inbound phone calls and emails by offering a suite of products that include Web site design, search engine optimization (SEO) services, campaign tracking and paid search marketing.
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