Rohan Oza

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Rohan Oza
Born (1971-10-02) October 2, 1971 (age 47)
ResidenceLos Angeles, CA
Alma materthe University of Nottingham
University of Michigan
OccupationChief Marketing Officer at The Coca-Cola Company
Founder at Idea Merchants Capital
Investor

Rohan Oza is an American businessman, investor, and well known marketing expert behind several large brands. Oza began his career at age 20 as the manufacturing manager behind Mars' M&M's, and then later became the youngest manager to run the Snickers brand.[1]

After working for Mars, Oza began a career at The Coca-Cola Company where he revived the Powerade and Sprite brands using innovative methods.[2]

After resigning from Coca-Cola in 2002,[3] Oza left to be a partner in Vitamin Water, doing business as Glacéau, whose sales at the time hovered around $25 million.[1] More innovative marketing and celebrity partnerships, fostered by Oza's leadership, grew the Vitamin Water and Smartwater brands. By using celebrities such as 50 Cent, Jennifer Aniston, LeBron James, and Tom Brady, Oza was able to grow the fledgling brands.

In 2007, Coca-Cola purchased Glacéau in an acquisition for $4.2 billion[4] expanding the company's non-carbonated portfolio. Rohan was appointed Chief Marketing Officer of Coke's still brands, returning to the company after the acquisition.

In Season 9 of Shark Tank, Oza appeared as a guest "shark".

References[edit]

  1. ^ a b "Rohan Oza - Founder @ Idea Merchants Capital | Crunchbase". Crunchbase. Retrieved 2017-12-30.
  2. ^ "Meet the millionaire 'brand messiah' who went from working in a factory to having 50 Cent and Rihanna on speed dial". Business Insider. Retrieved 2017-12-30.
  3. ^ "Rohan Oza | Shark Tank". ABC. Retrieved 2017-12-30.
  4. ^ Sorkin, Andrew Ross; Martin, Andrew (2007-05-26). "Coca-Cola Agrees to Buy Vitaminwater". The New York Times. ISSN 0362-4331. Retrieved 2017-12-30.