|Industry||Consumer Electronics / Broadcast Media|
|Key people||Anthony Wood, CEO|
|Products||Roku 1; Roku 2; Roku 3; Roku Stick|
Roku, Inc. (// ROH-koo) is an American private company that manufactures home digital media products. The company is based in Saratoga, California. Roku manufactures a variety of digital media players that allow customers to access internet streamed video or audio services through televisions, including subscription-based services as well as services that are available through the receiver free of charge. Roku licenses its hardware and software to other companies.
Roku's consumer products line-up included:
- Roku SoundBridge, a network music player
- SoundBridge Radio, a network music player with built-in speakers and subwoofer, AM‑FM receiver, volume-ramping alarm clock, preset buttons, SD slot and headphone jack
- PhotoBridge HD1000, a system for displaying images on a high-definition television, as well as streaming MPEG video. The unit has four card readers on the front and can read from Memory Stick, MultiMediaCard, SD Memory Card, SmartMedia Card, CompactFlash Card type II.
Roku also produced:
- the BrightSign solid-state media player, designed to drive HD displays in a retail environment.
Roku's audio products did not use internal storage but relied on Wi-Fi or Ethernet to stream digital audio over a network, either from Internet radio or a computer attached to the same network. Roku introduced the Radio Roku Internet radio directory in August 2007. Radio Roku provides a directory of Internet stations, accessible from a web browser or from SoundBridge players.
Roku Streaming Player
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On May 20, 2008, Roku announced the first Netflix Internet video streaming receiver box, the Roku "Netflix Player". The NXP-powered device runs Linux. In Early 2009 it was renamed the Roku Digital Video Player. Its products are currently named Roku Streaming Players. It has revamped its line up of devices multiple times with its most current models being the Roku 1, Roku 2, Roku 3, Roku Streaming Stick (roku ready version), and Roku Streaming Stick (HDMI Version).
Roku Streaming Players are set-top boxes for the delivery of Over-the-top content. Content on the Roku Streaming Players are provided by Roku partners, and are identified using the "channel" vernacular. Each separate channel supports content from one partner though some content partners have more than one channel. Users can add or remove different channels from the Roku Channel Store. In May 2011, Roku stated the Streaming players had over one million viewers and had delivered 15 million channel downloads. Both on-demand content and live streaming are supported by the devices. For live TV streams, Roku supports Apple HLS (HTTP Live Streaming) adaptive streaming technology. Both free and paid "channels" are available. "Channels" such as Netflix, Hulu Plus, Amazon Instant Video, WWE Network, HBO Go, and others. Some games are also available for these devices.
On July 26, 2013, BSkyB launched a Now TV-branded Roku LT, allowing users to stream Now TV content to their TV, as well as being able to access content from BBC iPlayer, Demand 5, Spotify and Sky News. The Now TV-branded Roku LT lacks access to Netflix, however.
Roku Streaming Players are an open-platform device with a freely available SDK that enables anyone to create new channels. The channels are written in a Roku-specific language called BrightScript, a scripting language the company calls "similar to Visual Basic".
- Roku pins TV's future on Internet streaming Retrieved May 4, 2012
- "Roku Forums • View topic – Rock You or Row Coo???". Forums.roku.com. Retrieved June 14, 2011.
- "Our Company". Roku. Retrieved June 14, 2011.
- Altavilla, Dave (May 29, 2008). "Inside The Tech Of The Netflix Player With Roku". HotHardware. Retrieved June 14, 2011.
- Martin, Chris (July 26, 2013). "Sky launches Now TV Box for £9.99". PC Advisor. Retrieved July 30, 2013.
- "Roku Bows Online Store". Home Media Magazine. November 23, 2009. Retrieved June 14, 2011.
- "Developers". Roku. Retrieved July 26, 2013.