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Roland Rat on TV-am, where he first rose to fame.
|First appearance||1983 TV-am|
|Created by||David Claridge|
Freddy (father)Little Reggie (brother)
Roland Rat is a British television puppet character. He was created, operated and voiced by David Claridge, who had previously designed and operated Mooncat, a puppet in the Children's ITV television programme Get Up and Go! Claridge worked for Jim Henson, then the second series of The Young Ones. Claridge would later operate and voice Brian the Dinosaur for BBC's Parallel 9; create and direct Happy Monsters, a preschool series for Channel 5; and shoot a CGI series Mozart's Dog for Paramount Comedy.
Roland lives beneath King's Cross railway station in The Ratcave and also in Ratcave2 under the Hollywood Sign in Los Angeles. He has an infant brother called Little Reggie and had a relationship with a guinea pig called Glenis. His colleagues include dour Welsh technical whizz Errol the Hamster and over-enthusiastic self-appointed "number one ratfan" Kevin the Gerbil, who is from Leeds and loves pink buckets. Claridge actually provides voices for all the main characters: Roland Rat, Errol the Hamster, Kevin The Gerbil, Little Reggie, Fergie the Ferret and Roland's father Freddie, as they often appear on screen together. Roland's car 'the Ratmobile' is a bright pink 1953 Ford Anglia.
Roland Rat first appeared on 1 April 1983 (Good Friday) on the ailing breakfast television network TV-am, and is generally regarded as its saviour, being described as "the only rat to join a sinking ship". After a couple of months on TV-am, Roland took the audience from 100,000 to 1.8 million. Roland was launched at TV-am by Children's editor Anne Wood to give kids entertainment during the Easter holidays.
Initially, Roland was featured as the host of The Shedvision Show, ostensibly broadcast from a wooden shack on the roof of TV-am's studios. On the strength of this, Roland was soon given a regular slot every morning introducing cartoons for younger viewers.
Arguably Roland Rat's golden age on TV-am was the period from summer 1983 until summer 1985. During this period, Roland and friends would feature in a half hour episode transmitted on school holiday weekdays on TV-am from 9.00am. The school summer holidays of 1983 and 1984 saw Rat on the Road in which Roland and Kevin would spend each week in a different town of the United Kingdom. One notable highlight during this period was the visit of Austrian racing driver Roland Ratzenberger who appeared on the show in a motor race against the Ratmobile ending with Ratzenberger's car being sabotaged by his near-namesake.
The character of Errol the Hamster was gradually drafted in during the first year as a VT technician responsible for running the cartoons inserted into the show. Errol eventually joined Roland and Kevin on location at Christmas in 1983 for Roland's Winter Wonderland which saw Roland, Kevin and Errol enjoying a skiing holiday together in Switzerland. The following year at Easter, Roland Rat hosted the show Roland Goes East set in Kowloon, Hong Kong, and covering the ill-fated film shoot of Roland's attempted movie debut, a martial arts film entitled Enter the Rodent.
The half-term week of October 1984 saw Operation FOGI (Free Our Glenis Immediately) which revolved around the gang's attempts – eventually successful – to liberate Glenis The Guinea Pig from her life in the pets department of Harrods. Following enormous demand, the season was repeated across subsequent Sundays for the benefit of school pupils whose half term had not fallen the week of the series' transmission.
Christmas 1984 saw Roland's Countdown to Christmas. TV-AM sold Roland Rat advent calendars, with Roland opening each door with the viewers at 7.20am every day, The final door had Roland and his friends in the snow.
TV-am serials (selected)
- The Spectacular Shedvision Show ( Easter 1983) Set in a shed on the roof of the TVAM studios.
- Cartoon time with Roland Rat (May half term 1983)
- Rat on the Road (Summer 1983) introduced Errol the Hamster in the final episode although Roland had ordered him by walkie-talkie to "Run VT" whenever it was time for the cartoon to air previously.
- Roland's Winter Wonderland (Christmas holidays 1983) – filmed in Switzerland
- Roland Goes East (Easter 1984) – filmed in Hong Kong. Introduced Little Reggie
- Rat on the Road II (Summer 1984) – featured Kevin's cover of Summer Holiday and Roland's cover of Love Me Tender.
- Operation FOGI (October half term 1984) – introduced Glenis the Guinea Pig who was rescued from the pet department in Harrod as a result of Operation FOGI (Free Our Glenis Immediately)
- Roland's Countdown to Christmas (December 1984) – featured Roland and friends singing a rewritten version of "The Twelve Days of Christmas" featuring such paraphernalia associated with the show as Kevin's pink bucket, Errol's favourite leek pie and a Roland Rat Superstar cap.
- Roland's Rat Race (Easter 1985) – A quiz show, featuring James Saxon as Roland's incompetent friend and conman D'Arcy De Farcey.
- The OWRRAS Summer Special (Summer 1985) – This stood for Official Worldwide Roland Rat Appreciation Society. Broadcast in the summer of 1985, a studio based programme like The Spectacular Shedvision Show and the half-term series Roland Live. The last TV-am Roland Rat series.
Roland made a number of series during his time at the BBC, most notably Roland Rat the Series, a chat show set in Roland's sewer home, now converted into a high-tech media centre called the Ratcave the show would intersperse the chat show segments with a storyline involving some sort of situation "behind the scenes".
These series also featured Roland's parents, Iris and Freddie, his pet flea Colin, Fergie the Ferret, Eric the Eagle and his agent D'Arcy De Farcy. His girlfriend Glenis was joined by another female character called Roxanne Rat.
Roland also made two spoof drama series, Tales of the Rodent Sherlock Holmes, in which he played Holmes with Kevin as Dr Watson, and Ratman, a Batman spoof with Kevin as his sidekick, "Pink Bucket Man". During Christmas 1985, British Telecom operated a free "ratphone" number on 0800 800 800 where fans could listen to Roland's prerecorded Christmas message.
Roland appeared on Big Brother UK several times, his first being 2004 in a task that involved the housemates playing a version of 20 Questions in order to guess the identity of various celebrities.
In December 2007, Roland Rat appeared on a puppet special of the Weakest Link hosted by Anne Robinson which was originally broadcast on Friday 28 December 2007 at 18:00GMT on BBC One. Roland reached the final round with Soo from The Sooty Show which went to sudden death after initially drawing with four points each. Roland ultimately lost out to Soo's superior wisdom in the tense final standoff.
Roland appeared in the fourth episode of the second series of Ashes to Ashes. This appearance was anachronistic, as the show is set in 1982 whereas Roland did not debut until the following year.
In 2008, Roland released a Christmas single, "Ding Dong Ding Dong (Christmas Down The Drain)" featuring Kevin, Errol and Reggie, available for download.
On the 11 February 2010, whilst making an appearance on BBC's The One Show to answer a question about how children's programmes have changed over the years, Roland Rat spent so much time joking about the presenters (Adrian Chiles and Christine Bleakley) that Adrian ended the interview before he answered the question.
Between 1983 and 1985, Roland had three UK chart singles, two reached the top 40:
- Rat Rapping: 1983 Peak Position 14 
- Love Me Tender: 1984 Peak Position 32 
- NO 1 Rat Fan: 1985 Peak Position 72 
- Roland Rat* – Living Legend was also released as a single but never charted.
Roland Rat also had two albums The Cassette Of The Album. A cassette version of the recording, entitled The Album was released concurrently. The cassette recording claimed to be the LP recording, and vice versa; spoken word sketches at the starts and ends of the sides on both releases revealed this to have been the result of a mix-up which could not be rectified for financial reasons. Each of the main characters contributed a song: Kevin the Gerbil's were "My Roland" and "Pink Bucket Reggae", Reggie's song was "It's Great Here, Innit", and Errol the Hamster contributed "Leeks Are Wonderful, Leeks Are Nice". Kevin the Gerbil also had a top 50 single with "Summer Holiday'.
In 1985 Ocean Software produced a game called Roland's Rat Race for the ZX Spectrum and Commodore 64. The player had to guide Roland through the sewers of London and collect nine pieces of a door which, when complete, would allow him to rescue his companions in time for an appearance on TV-am. Roland had to avoid enemies in the form of animated wellington boots which could be temporarily incapacitated with a squirt of glue, which could also be used to stop tube trains in order to ride on them.
Roland Rat merchandising was extensive and the Hasbro range of soft toys was hugely popular. Roland has appeared on hundreds of items ranging from toothbrushes to wallpaper, bedding, stationery, mugs, canned pasta and children's glasses by Dolland and Aitchison .
Recent merchandise included a talking Roland Rat soft toy, fancy dress outfit, online game and Asda's George Clothing "teamed-up" with Roland to launch a new range of rat-themed clothing, including socks, T-shirts, underwear and "superstar lounge pants".
|VHS title||Release date||Video special|
|Roland Rat Superstar and Friends: Rat on the Road||1984||Roland, Kevin, and Errol read Roland's diary about how he and Kevin travel around Great Britain for six weeks to Cardiff, London, Edinburgh, Oxford, Newcastle and York.|
|Roland Rat Superstar and Friends in Winter Wonderland||1984||Roland and his friends travel to Winter Wonderland in their hilarious adventure|
|Roland Rat: The Series (BBCV 4165)||7 November 1988||Roland and his friends make TV stars on their hilarious BBC show.|
- Thorn EMI (1984–1988)
- BBC Video (1988)
- Contender Entertainment Group (2003)
- Digital Classics DVD (2010)
- "Basil Brush is run to earth by PC pack". 17 March 2008. Retrieved 23 September 2012.
Operator David Claridge and writer Richard Curtis (of Notting Hill fame) established Roland Rat's appalling character before I came along to take over the scripts. I happily complied with Roland's habit of describing himself as a star, and every other performer as "rubbish".'
- "Roland Rat Superstar". Ratfans.com. Retrieved 14 May 2014.
- "Roland Rat". TV-am. Archived from the original on 17 October 2013. Retrieved 14 May 2014. Cite uses deprecated parameter
- "Anne Wood C.B.E. – The Children's Media Foundation". Thechildrensmediafoundation.org. Retrieved 14 May 2014.
- "Roland Ratzenberger, Memorial". Roland-ratzenberger.com. 30 April 1994. Retrieved 10 August 2010.
- Roland Rat joins Wogan at the BBC. By David Hewson, The Times Thursday, Oct 03, 1985; pg. 3
- Rees, Jasper (7 September 1997). "It could be a job for roland rat". Independent. Retrieved 12 June 2011.
- "Welcome to". TV-am. 29 July 2011. Retrieved 24 November 2011.
- "Roland Rat – The Cassette of the Album". 991.com. Archived from the original on 21 October 2012. Retrieved 24 April 2012. Cite uses deprecated parameter
- "Roland Rat offers to rescue ITV's Daybreak breakfast show yeahhh!". asda.com. 21 October 2010. Archived from the original on 6 December 2010. Retrieved 23 November 2010. Cite uses deprecated parameter