Roland Sands

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Roland Sands (born August 12, 1974) is an American motorcycle racer and designer of custom high-performance motorcycles. In his career as a professional motorcycle racer, he has won the 1998 AMA 250GP National Champion road racer championship. Sands is a designer of custom performance motorcycles, and owner and founder of Roland Sands Design.


1365 Obispo Ave, Long Beach CA 90804

Sands is from Long Beach, California. He began his life with the upbringing and diverse experience in the motorcycle industry. His first motorcycle was a Suzuki RM 50 dirt bike, given to him on his 5th birthday, on which, after just minutes of riding, he broke a bone, but fell in love with it anyway. He literally grew up in the Performance Machine shop, and started working there at age 14 sweeping floors. Quickly moving up to assembly, sanding polishing, wheel designing, eventually working his way as Director of R&D and Design at Performance Machine. In 2005, after the tremendous success Sands found on Discovery Channel's Biker Build-Off vs. Arlen Ness, Sands founded Roland Sands Design. RSD designs concept motorcycle parts and accessories and builds custom motorcycles. RSD works with major motorcycle manufacturers to design concept and prototype motorcycles and promote benchmark product in the motorcycle industry and beyond. Sands’ designs are described as being a mixture of sport bike and chopper influences to create the ultimate custom bikes.

Pro racing career[edit]

During Sands’ professional racing career, from 1994 to 2002, Sands gained 10 wins to his reputation. At the age of 19, Sands’ father sent him to Keith Code’s California Superbike School, and from that day on, road racing became his passion. His first race bike was a Yamaha TZ250, a purpose-built, two stroke racing machine. Winning his first novice 250GP race at Willow Springs Raceway in California, Sands enjoyed a nine-year professional racing career at the top of the AMA 250GP ranks, including a national championship in 1998. In 2000, after winning a few races stateside, Sands did a stint in the British Super Cup series on a factory Honda. Sands still currently holds four track records including Daytona, Sears Point, and Mazda Raceway Laguna Seca. Although enjoying his racing career, bodily injuries caused by racing accidents were taking the best of his competitive drive. Sands decided to broaden his career in custom motorcycle design and building, in which he had already mechanical and fabrication skills from building race bikes during his racing years.

In 2004, designer Chip Foose awarded Sands with the Award of Design Excellence for his design on the motorcycle 'The Hard Way'. In 2005, he was honored by his peers, who voted him Rookie of the Year on the Discovery Channel Biker Build-Off award show. Since his first television appearance on Biker Build-Off, he’s been featured on ESPN2’s Chopper Nation and Super Bikes, Speed Channel's American Thunder and Build or Bust, and crowned champion of Biker Build-Off in 2006 against Jesse Rooke.

Awards and accomplishments[edit]

  • AMA 250 GP Champion 1998
  • V-Twin Wheel Design of the Year 2002
  • V-Twin Control Design of the Year 2004
  • V-Twin Wheel Design of the Year 2004
  • Chip Foose Design of Excellence Award, Sturgis, 2004
  • Modified Harley Class at the World Championship of Custom Bike Building 2nd, 3rd, and 4th place in 2005
  • V-Twin Award Trendsetter of the Year, Daytona, 2005
  • Discovery Channel’s Ultimate Chop Biker Build-Off Season Finale and Awards Ceremony Rookie of the Year 2005
  • V-Twin Award Trendsetter of the year, Daytona, 2005
  • Discovery Channel’s Biker Build-Off Champion for Sands vs. Rooke episode 1, 2006

Press and publicity[edit]


  • Xtreme Bikes (Spain), Issue No. 20
  • Freeway Magazine (France), May 2005

 Hardcore Chopper(Japan),November 2005

  • Sport Bike (United States), 2006 Issue
  • Wild Motorcycles (France), June 2006
  • Barnett’s (United States), September 2006
  • Bike Works (United States), September 2006
  • Xtreme Bike (Spain), Issue No. 22
  • Superstreet Bikes (United States), October 2006
  • Performance Bikes (UK[), October 2006
  • American Iron (United States), September 2011


  • Hot Rod Bikes (United States) Feb. 2003: The Racer’s Edge: Roland Sand’s Builds his First American Custom
  • Freeway Magazine (France) Feb. 2003 Rolling with the Homies: V-Rod Motorcycle Performance Machine’s Roland Sands Designs Whiskey Tang No. 10 Team PM Family Affair: Perry and Roland
  • V-Twin Motorcycles (United States) Sept. 2003 Performance Machine Master Builder Triple Threat Talents
  • Wild Motorcycles (France) April 2004 The Hard Way 70 : PM raises the bar with Roland’s new V-ROD Like Father, Like Son: Perry and Roland Sands Interview
  • Hot Bike 2005 Calendar January: The Hard Way 70
  • Freeway Magazine (France) May 2005: Daytona Hard Rock El Grande Moco from Sands
  • Orange County Register – Sept. 2005: Architect in Motion
  • Barnett’s (United States) Aug./Sept 2005 Laughlin River Run: El Grande Moco
  • Harley Davidson’s Dream Machine (Germany) Sept. 2005: Performance Machine’s Roland Sands #35 V-Rod and Street Rod Specials
  • Robb Report Motorcycling (United States) Nov./Dec. 2005 Green Machine: Roland Sands builds for both style and Substance the Grande Moco
  • Xtreme Bikes (Spain) No. 20 Roland Sands’ The Glory Stomper
  • Playboy Magazine (United States) March 2006 On the Scene: Custom official Roland Sands is fueling next generation of custom motorcycles
  • Biker Journalen (Norway) No. 3 2006 Roland Sands Biker Build-Off: The Glory Stomper
  • McNytt (Denmark) May 2006 Back to Nature: RSD’s the Grunt
  • Cycle News (United States) Issue #19 May 17, 2006 Build or Bust: Roland Sands’ No Regrets
  • Wild Motorcycles (France) June 2006 Wild Wheels: RSD’s Grunt
  • Easyriders (United States) 35th Anniversary Special June 2006 Something Different from Roland Sands: The Art of Function, the Glory Stomper
  • Motociclismo (Spain) Aug. 2006 El Grande Moco
  • Cycle News (United States) August 9, 2006: Sands Gets His Hands on MotoGP Engine…Watch Out!
  • Freeway (France) Aug. 2006: The Roland Sands Story: Street Warrior Grunt, the RSD Grunt Roland Sands Performance Superboy The Glory Stomper El Burracho
  • Sport Bike (United States) 2006 Issue: Roland Sands’ New Blood HayabUnited States ‘BUnited States’s baby! Speed Dating: A ‘BUnited States and Bunny Tale
  • MotorRad (Germany) August 18, 2006: Intro News: RSD KRV5 Tracker
  • Wild Magazine (France) Sept. 2006: RSD’s KRV5 Tracker RSD’s No Regrets
  • V-Twin News (United States) Sept. 2006: RSD Vintage Cover Line
  • Performance Bike (Japan) Performance Machine PM’s Roland Sands
  • Bike Works (United States) Sept. 2006: Biker Build Off Race: Roland Sands vs. Jesse Rooke Roland Sands vs. Jesse Rooke at Willow Springs Raceway
  • Barnett’s (United States) Sept. 2006 Roland Sands Interview
  • Super Street Bike (United States) Oct. 2006: Biker Build-Off Winner: Roland Sands New World Order
  • Performance Bikes (UK) Oct. 2006: Roland Sands’ Radical 2-litre Harley Racer U.S. Bike-building Genius Injects some West Coast attitude into Goodwood: No Regrets
  • Hot Bike (United States) Vol. 38 No. 12 Oct. 24, 2006 Custom Looks, Reliability, and Good Manners: Roland Sands comes up another winner ‘The Vintage Kit’

Television appearances[edit]

Retail Expansion[edit]

July 2021 Roland Sands Design (RSD) moved their retail store to Long Beach, CA. On display is a beautiful collection of RSD Customized motorcycles, with leather gear, parts and accessories for sale. Store hours are Monday through Friday 9am - 6pm, Saturdays 9am- 5pm.

The retail store is located at: 1365 Obispo Ave, Long Beach, CA 90804


  1. ^ "Wrench Against the Machine Official Site | Esquire Network". Esquire Network. Retrieved 2017-01-05.

External links[edit]


Roland Sands brings the high-quality motorcycle Johnny Jacket