Roo Rogers

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Roo Rogers
BornJanuary 1975 (age 44–45)
Alma materColumbia College, Columbia University
University College London
Spouse(s)Bernardine Huang
Parent(s)Richard Rogers
Ruth Rogers

Roo Rogers is a British-American entrepreneur, business designer and author based out of New York City. He works across multiple human-centered sectors and is the co-author of What's Mine Is Yours, a book on collaborative consumption.[1][2][3]

Early life and education[edit]

Rogers was born in January 1975[4] to his parents Richard Rogers, architect, and Ruth Rogers, chef and restaurateur of The River Café London (from 1996, Lord and Lady Rogers).[5] During his youth, Rogers traveled throughout the world.[1] He received his B.A. from Columbia College and his Masters in Development Economics from University College London.[6]


Rogers, a partner at fuseproject,[7] is a key design advisor of the Spring Accelerator program.[8] Rogers also co-founded OZOLab with Jordan Harris.[9] OZOLab is a venture company that invests in ecological-minded businesses and patented products such as OZOwater.[9][10]

Rogers and his wife, began the first OZOLab venture, OZOcar Transportation of New York LLC, in 2004. OZOcar is a car service that uses environmentally-conscious vehicles that sold in 2014 to FCS.[1][6][11]

Rogers was president of RedScout Ventures from 2009 until June 2012.[3][6]


Rogers is a writer and commentator on the sharing economy.[3][12] He co-authored What's Mine Is Yours: The Rise of Collaborative Consumption with Rachel Botsman. The book was published in 2010.[3][12][13] In 2004, he founded we:nited magazine, a non-profit magazine and blog targeted towards young people in conjunction with the 2004 US Presidential Elections.[6][14]

He co-founded Drive Thru Pictures and Drive Thru Films in 2000. The companies produced documentaries about political and social issues aimed at youth audiences. In the early 2000s, Drive Thru Pictures was one of the largest television companies in the UK with clients such as BBC, MTV and The Rolling Stones.[1][6][14] Rogers was the executive producer of the 2006 documentary Office Tigers and 2008's The Biggest Chinese Restaurant in the World. In 2009 Rogers starred in a Metamucil advertisement for which he won an award. [15]

Personal life[edit]

Rogers lives in London with his wife Bernie and three children.[2][16] He is known for his affected accent as well as his colourful wardrobe and has only worn bright red socks since he was 11.[7][17] In 2009, Rogers was nominated for the Vanity Fair International Best-Dressed List.[18] His eldest daughter states, "My dad is very fun, creative, and kind!" As a volunteer for Médecins du Monde Rogers worked for humanitarian efforts in areas including South Sudan, Kenya and Rwanda.[1][14] Rogers co-founded Médecins du Monde UK.[19] He is also on the board of The Bronx Community Charter School.[1][6]


  1. ^ a b c d e f Taylor Kennedy, Julia (24 February 2011). "Just Business: Roo Rogers on Collaborative Consumption". Carnegie Council. Retrieved 25 February 2015.
  2. ^ a b Gordon, Jacob (14 October 2010). "Roo Rogers on the Rise of Collaborative Consumption". MNN Holding Company, LLC. Retrieved 25 February 2015.
  3. ^ a b c d Kolodny, Lora (26 August 2011). "Roo Rogers On What's Next In The Sharing Economy". Fast Company & Inc. Retrieved 25 February 2015.
  4. ^ "Roo Rogers". DueDil Ltd. Retrieved 25 February 2015.
  5. ^ Rainey, Sarah (3 November 2011). "Lord Rogers' son Bo found dead in bath". Telegraph Media Group Limited. Retrieved 25 February 2015.
  6. ^ a b c d e f "Executive Profile: Roo Rogers". Bloomberg LP. Retrieved 25 February 2015.
  7. ^ a b Suchman Joffrey, Olivia (19 March 2014). "The Quiet Rebellion of Red Socks". Retrieved 25 February 2015.
  8. ^ "Advisers - Spring Accelerator". 2015 Spring Accelerator. Archived from the original on 25 February 2015. Retrieved 25 February 2015.
  9. ^ a b Kelley, Braden (5 May 2009). "A Conversation with OZOlab". 2011 Innovation Excellence. Retrieved 25 February 2015.
  10. ^ US Patent 8313644, Harris; Behar & Morenstein et al., "Bottle with an integrated filtration assembly that is manually operated using a plunger", published 20 November 2012 
  11. ^ Gell, Aaron (May 2006). "Luxury and eco-awareness hit the road". Condé Nast. Retrieved 25 February 2015.
  12. ^ a b Botsman, Rachel; Rogers, Roo (14 September 2010). "Goodbye Hyper-Consumption, Hello Collaborative Consumption"., Inc. Retrieved 25 February 2015.
  13. ^ "What's Mine Is Yours". NBCUniversal. 21 June 2011. Retrieved 25 February 2015.
  14. ^ a b c "What's Mine Is Yours: The Rise of Collaborative Consumption". Harvard Business School Club of New York. Retrieved 25 February 2015.
  15. ^ "Roo Rogers". The New York Times Company. Retrieved 25 February 2015.
  16. ^ Arak, Joey (7 July 2010). "Starchitect's Son Buys Starchitect-Designed Condo". New York Curbed. Vox Media Inc. Retrieved 25 February 2015.
  17. ^ "Power dressing: Roo Rogers". Financial Times. The Financial Times Limited. 28 May 2011. Retrieved 25 February 2015.
  18. ^ "The 2009 International Best-Dressed List". Condé Nast. Archived from the original on 25 February 2015. Retrieved 25 February 2015.
  19. ^ "UN Human Rights Council's Universal Periodic Review mechanism (UPR) Submission of Medecins du Monde UK" (PDF). United Nations Human Rights Council. 19 November 2007. Retrieved 25 February 2015.

External links[edit]

Roo Rogers on IMDb