Rose Medical Center

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Coordinates: 39°43′52″N 104°56′03″W / 39.731°N 104.9343°W / 39.731; -104.9343

Rose Medical Center
Hospital Corporation of America
Main and ER entrances
Location4567 East 9th Avenue, Denver, Colorado, United States
Care systemPrivate
Hospital typeGeneral, Teaching
Beds422 [1]

Rose Medical Center is a part of HCA Healthcare's HealthONE network.[2] Located in Denver, Colorado, Rose has been well known as a Denver institution and a 9th Avenue landmark since its founding. With thousands of babies born each year, Rose has earned its reputation as Denver's "Baby Hospital" while becoming a leader in comprehensive women's care, orthopedics and total joint replacement, heart and vascular care, weight-loss treatment, cancer care, surgical services, internal medicine and emergency care. Ryan Tobin is the President and Chief Executive Officer.

An acute care hospital with 422 licensed beds, Rose cares for more than 160,000 patients annually with a team of 1,300 dedicated employees, 100 volunteers and more than 1,200 physicians.[3]

Rose Medical Center was founded in 1945 by a group of Denver Jewish community leaders who wanted to create a hospital that was free of discrimination and open to doctors and patients of all creeds, races and origins. Following a national fundraising campaign, the new hospital was named in honor of Major General Maurice Rose Denver native son and among one of the highest ranking members of the military to die in the field of combat.  The cornerstone of the main building of the hospital was laid by General Dwight D. Eisenhower on August 31, 1948 and General Rose Memorial Hospital opened for patients in March 1949. Rose was the first hospital to credential the first Jewish physicians and first African American physician in the state of Colorado.

Awards and Recognitions[edit]

In 2017, Rose Medical Center became a Magnet® designated hospital.[4] The Magnet program designates organizations worldwide where nursing leaders successfully align their nursing strategic goals to improve the organization’s patient outcomes. Rose has been recognized 12 times as one of the nation’s 100 Top Hospitals® by IBM Watson Health[5] and has earned the Healthgrades 2019 Patient Safety Excellence Award™[6] and the Healthgrades 2019 Outstanding Patient Experience Award™ for five years running.[7] Rose is among the top 2% of eligible hospitals in the nation to receive both awards. Rose also has earned Straight As from the Leapfrog Group[8] recognizing patient safety since the program began –an achievement earned by less than 1% of hospitals surveyed nationwide. U.S. News & World Report ranked Rose #4 in Colorado and Denver Metro for Best Hospital and as ‘High Performing’ in Seven Adult Procedures and Conditions for 2018-19.[9] Its employees have named Rose a Denver Post Top Workplace each year from 2014–present.[10]


Rose Medical Center has one of the most experienced bariatric surgery programs in the U.S., combining clinical excellence with educational programs to give each patient the best possible outcome after his or her bariatric surgery. The program is a Bariatric Center of Excellence, as designated by the American Society for Metabolic and Bariatric Surgery.[11]

Rose Babies[edit]

Rose Medical is known as "Denver's Baby Hospital" with a state-of-the-art birthing facility with over 4,000 births a year.[12] Famous births include Ashley Bush.[13] Rose Babies established its place in local memory in 1984 with a television ad featuring images of babies born at Rose floating through the clouds. The advertising campaign was revived in the late 1990s as the hospital's 50th anniversary approached[14] and today, as the hospital approaches its 70th anniversary, the program is recognizing many generations of Rose Babies.

Cancer Care[edit]

Sarah Cannon Cancer Institute at Rose Medical Center offers care for breast cancer, blood cancer, leukemia and lymphoma, colorectal cancer, endocrine cancers, kidney cancer, lung cancer and gynecologic cancers.

Heart and Vascular Care[edit]

The Heart & Vascular Care program at Rose places among the top performing hospitals in the nation for average door-to-treatment time for heart attack patients by NCDR and ACC.[15] The program also has received numerous accreditations from the American College of Cardiology, including Accredited Cardiac Cath Lab with PCI; Accredited Atrial Fibrillation; Accredited Chest Pain Center with Primary PCI; Accredited by the American Association of Cardiovascular and Pulmonary Rehabilitation.

Orthopedics & Total Joint Replacement[edit]

The Rose Orthopedic and Spine Center is a fully integrated program that offers orthopedic and spine surgeries. In spring 2016, the hospital opened a fully renovated unit to accommodate patients who need spine care, sports medicine treatment, knee, shoulder and hip replacements.[16]

Women's Care[edit]

Rose’s comprehensive women’s health care program offers care for women throughout their lifespans—from gynecology and preventative care through obstetric care, heart care, cancer care, mammograms and through post-menopausal care. In 2016, Rose launched a campaign of women who have received care at the hospital throughout their lifetime.[17]


  • Main Hospital Building (4567 East 9th Avenue)
  • Rose Orthopedic & Spine Center/Goodstein Family Pavilion addition (1961)
  • Physician Office Building 1 (4545 East 9th Avenue)
  • Physician Office Building 2 (4500 East 9th Avenue)
  • Wolf Building (4600 Hale Parkway, opened 1996), housing outpatient surgery and doctors' offices
  • Rose Founders Building (4700 Hale Parkway, opened 2006), housing medical oncology, radiation oncology, mammography and outpatient surgery


  1. ^ Fletcher, Amy (2001-05-27). "Rose regains footing".
  2. ^ "About Our Clinics and Hospitals in Denver". Healthone Cares. Retrieved 2019-06-27.
  3. ^ "Media Center". Rose Medical Center. Retrieved 2019-06-27.
  4. ^ "Find a Magnet Facility". ANA. Retrieved 2019-06-27.
  5. ^ "IBM Watson Health 100 Top Hospitals 2019".
  6. ^ "Patient Safety Excellence Award™ 2019 Recipients". 2019-05-10. Retrieved 2019-06-27.
  7. ^ "Outstanding Patient Experience Award™ 2019 Recipients". 2019-05-10. Retrieved 2019-06-27.
  8. ^ "Where are the 41 'straight-A' Leapfrog hospitals?". Retrieved 2019-06-27.
  9. ^ "US News & World Report".
  10. ^ "Top Workplaces 2019: Large Companies 4-35". The Denver Post. 2019-05-05. Retrieved 2019-06-27.
  11. ^ "American Society for Metabolic and Bariatric Surgery". American Society for Metabolic and Bariatric Surgery. Retrieved 2019-06-27.
  12. ^ "Why Deliver at Rose?". Metro OB/GYN - Rose Medical Center Campus. Retrieved 2019-06-27.
  13. ^ Times, Special to the New York (1989-02-08). "For Bush, an 11th Grandchild". The New York Times. ISSN 0362-4331. Retrieved 2019-06-27.
  14. ^ Marsha Austin (1998-09-11). "Rose recalls its roots with baby campaign". The Denver Business Journal. Retrieved 2007-02-07.
  15. ^ "Rose Medical Center Among Nation's Top Performing Hospitals for Treatment of Heart Attack Patients". Rose Medical Center. Retrieved 2019-06-27.
  16. ^ "Find Care". Rose Medical Center. Retrieved 2019-06-27.
  17. ^ "Find Care". Rose Medical Center. Retrieved 2019-06-27.

External links[edit]