Ross Levinsohn

From Wikipedia, the free encyclopedia
Jump to navigation Jump to search
Ross B. Levinsohn
RL Photo.jpg
New York City, New York, U.S.
Alma materAmerican University

Ross Levinsohn is a well known internet and media executive who has worked at the intersection of media, finance and technology. In June 2019, he was part of a group led by digital platform company, Maven that struck a long term licensing agreement with Authentic Brands Group the owners of Sports Illustrated to serve as CEO of the brand's media assets.[1]

He was best known for his roles at Yahoo and Fox. Yahoo Names LevinsohnAt Yahoo, he served as Interim CEO in 2012 after serving as Executive Vice President, Americas, and Head of Global Media. Levinsohn served as President of Fox Interactive where he helped create the largest digital businesses amongst the traditional media companies.[2]

Early life[edit]

Levinsohn was born in New York City[3] and raised in Tenafly, New Jersey, the son of Joyce (née Salton) and Jay Douglas Levinsohn.[4][5] His father was a World War II veteran and worked in the clothing business.[4] He graduated from Tenafly High School in 1981, where he lettered in football, soccer, golf and baseball for the varsity teams.[3] Levinsohn graduated from American University with a bachelor's degree in broadcast communications.[6] He joined its board of trustees in 2015.


Early career[edit]

While in college, Levinsohn's entrepreneurial nature took shape, when he and his college roommate started a promotional company named Ross Productions. Building a database of students and young executives in the Washington, DC area, the company staged events on a nightly and weekly basis. Upon graduating, Levinsohn moved to New York and joined Saatchi & Saatchi focused on advertising accounts for daytime dramas as part of the Procter and Gamble account including As The World Turns and Guiding Light. Following, Levinsohn worked in sports marketing and promotion at Lapin & Rose where he helped promote and market some of the biggest boxing events globally including the Sugar Ray Leonard vs. Marvin Hagler "Superfight" and later he joined sports marketing and management powerhouse ProServ which represented the likes of Michael Jordan and Jimmy Connors. Levinsohn developed marketing and promotional campaigns for athletes, TV and events, and dabbled at representing athletes during this period.[citation needed]

Marketing and promotions[edit]

His previous experience led him to a new role in 1989 at HBO in marketing and promotions for the pay cable giant and its newly formed unit, Time Warner Sports.[citation needed] Levinsohn was promoted in 1993 to launch a new group that created and oversaw new production, licensing and ventures to expand and monetize the HBO brand across all platforms, which led to his first foray in digital. In 1994, he helped develop content for CompuServe, Prodigy and America Online on behalf of HBO. In 1995, he was recognized as one of the "30 under 30" media execs by GQ Magazine.[citation needed]


In early 1996 Levinsohn was recruited by SportsLine USA founder Mike Levy, to join the startup sports website in Ft. Lauderdale, Florida.[7] He oversaw all content and product for the company, which quickly grew to become one of the most important sites in the early days of the internet. In 1997, during the first growth phase of the industry, SportsLine raised money from Kleiner Perkins and then went public through a highly successful IPO. CBS bought a piece of the company and rebranded it CBS Levinsohn went on to expand the content and product offerings including building the largest and most successful Fantasy Sports business in the industry at the time, and official websites for superstars Michael Jordan, Wayne Gretzky, Shaq O'Neill, Pete Sampras and the San Francisco 49ers.[8] He and also produced a syndicated television show starring NFL coaches Marv Levy and Sam Wyche, and host Scott Kaplan entitled "Football Playbook" and syndicated radio programming on Westwood One. He is credited with helping launch the careers of personalities including Kaplan and sports "shock jock" Sid Rosenberg.[citation needed]

During the height of the first Internet boom, Levinsohn was recruited to help envision and launch the portal division for online search giant Alta Vista in 1999. At the time, Alta Vista was the leading search engine in the world. Within six months Alta Vista Live was launched and quickly grew to one of the most popular content and services sites in the world. Alta Vista was days away from going public in March 2000, when the first crash of the Internet occurred. Following the crash, Alta Vista was sold to Inktomi, which later was acquired by Yahoo.[citation needed]

News Corporation[edit]

In 2000, Levinsohn joined the internet division of News Corporation, News Digital Media. From 2001 to 2005, he was Senior Vice President and General Manager at Fox Sports Interactive Media where he led the interactive sports business for Fox, including the site, which grew from a few hundred thousand users to more than 35 million monthly users and competed as the most popular sports site in the United States. In late 2004, he was tasked with developing a broader digital strategy for the global media powerhouse and was named President of Fox Interactive Media. A direct report to Rupert Murdoch and Peter Chernin, Levinsohn assumed day-to-day operating responsibility for the main Fox web properties including Fox,, and Fox and spearheaded an investment and acquisition strategy that led to the acquisitions of MySpace, IGN,,, Newroo and KSolo.[9] In less than a year, Fox's Internet properties went from an also ran to the top of the industry, and were generating more page views than any other sites in the United States, in large part due to the growth of MySpace. Fox acquired MySpace in 2005 long before the social networking boom. MySpace, at the time, was adding roughly 70,000 new users a day. A year later the site was adding more than 15 million new users a month and revenue had grown to over $200 million a year. Capitalizing on this success, in 2006, Fox Interactive signed a search and advertising deal in which Google paid Fox for exclusive rights to certain search and some display inventory for nearly $1 billion.[10] Fox Interactive Media's properties grew to a become one of the most 5 most visited businesses on the web during Levinsohn's tenure and maintained its growth for more than a year after he left the company.[citation needed] The MySpace failed under Levinsohn stewardship and News Corp had to write off its entire investment. [11]. Levinsohn was summarily terminated by News Corp.[12]

Velocity Interactive Group, ComVentures, Fuse Capital[edit]

Having acquired and invested in dozens of companies, and finding a passion for fostering entrepreneurs, in December 2007, Levinsohn and former AOL Chairman Jonathan Miller launched Velocity Interactive Group, a media and communications investment fund along with India's Keyur Patel.Yahoo. The fund was unable to raise capital and the team briefly joined ComVentures and rebranded the firm Fuse Capital. [13]


In October 2010, Levinsohn was recruited by Yahoo CEO Carol Bartz to lead the company's largest division, Yahoo Americas, where he assumed responsibility for its massive media and advertising businesses.[14] After leadership changes at the top of the company, new CEO Scott Thompson named Levinsohn Head of Global Media for a brief period of time, before Thompson's exit.[15]

He was Interim Yahoo CEO in 2012 after Thompson left Yahoo.[16] In August 2012, the Board surprised many inside and outside the company by naming Google executive Marissa Mayer to lead Yahoo. Shortly after the Mayer appointment, Levinsohn left the company in August.[17]


Following his exit at Yahoo, Levinsohn joined investment manager Guggenheim Securities, where he assumed a new role as CEO of Guggenheim Digital Media.[18] In this role, he was tasked with investing and acquiring media assets, and actively pursued both Hulu and Vevo as potential acquisitions. He also oversaw a portfolio of assets already under management by Guggenheim including The Hollywood Reporter, Billboard, Adweek and the Clio Awards.Levinsohn joins Guggenheim

Los Angeles Times[edit]

On 21 August 2017, Levinsohn was named the publisher and CEO of the Los Angeles Times by tronc, replacing Davan Maharaj.[19] In January 2018, Levinsohn was put on leave after NPR reported that he had been named as a defendant in two harassment lawsuits at two previous companies roughly 20 years earlier.

After an independent investigation by a world renowned global law firm found significant errors in the NPR report including that neither lawsuit personally accused Levinsohn' of any wrongdoing, and that he had been dismissed from both lawsuits prior to each being settled.[20]Levinsohn was immediately reinstated, and named CEO of Tribune Interative. Both cases were later settled not as harassment suits, but on other grounds. According to the NY Post, The NPR report intentionally slanted the story for an attack on executives at Tronc to foster the unionization efforts of the LA Times newsroom. The newsroom vote took place the day after the publication of the NPR story[21] also accused Levinsohn of various misdeeds, all of which were found to be inaccurate, or completely false. A Business Insider report[22]confirmed the mistakes and Levinsohn was reinstated and named CEO of Tribune Interactive as the LA Times was sold[23] during his time away.

Maven, Inc.[edit]

In June of 2019 , Levinsohn joined Maven, Inc., a Seattle-based digital publishing firm. Levinsohn will serve as CEO of Sports Illustrated Media to manage the assets.[24]


  1. ^ Missing or empty |title= (help)
  2. ^ Reuters, From (16 July 2005). "News Corp. Forms Internet Division". Los Angeles Times.
  3. ^ a b Newman, Richard; Yellin, Deena; and Superville, Denisa R. "Tenafly grad takes helm at Yahoo", The Record (Bergen County), 15 May 2012. Accessed 17 May 2012. "In choosing former Tenafly resident Ross Levinsohn as its interim CEO on Monday, embattled Yahoo! Inc. picked a man who is focused, driven and confident.... Levinsohn graduated in 1981 from Tenafly High School, where he was a goalkeeper on the soccer team before switching to football"
  4. ^ a b "Jay Douglas Levinsohn". Los Angeles Times. 23 January 2014.
  5. ^ "January 2016". Jewish Historical Society of North Jersey. November 2016.
  6. ^ Ross B. Levinsohn. "Ross Levinsohn: Executive Profile & Biography - Businessweek". Retrieved 14 May 2012.
  7. ^ "CBS Corporation and SportsLine USA Extend Strategic Alliance".
  8. ^
  9. ^ Jarboe, Greg; Reider, Suzie (17 August 2009). YouTube and Video Marketing: An Hour a Day. John Wiley and Sons. pp. 14–. ISBN 978-0-470-45969-0. Retrieved 23 May 2011.
  10. ^
  11. ^
  12. ^
  13. ^
  14. ^ "Levinsohn Joins Yahoo".
  15. ^ "With Scott Thompson Out at Yahoo, Former PayPal Colleague Heads for Exit".
  16. ^ "Yahoo! Names Fred Amoroso Chairman and Appoints Ross Levinsohn Interim CEO (NASDAQ:YHOO)". Archived from the original on 25 September 2013. Retrieved 14 May 2012.
  17. ^ "Interim Yahoo CEO Ross Levinsohn leaves company". Reuters. 30 July 2012.
  18. ^ Goldsmith, Jill (15 January 2013). "Ross Levinsohn to run new digital biz".
  19. ^ "Ross Levinsohn is named the new publisher and CEO of the L.A. Times as top editors are ousted". Los Angeles Times. 21 August 2017.
  20. ^ Levinsohn, ross. Missing or empty |title= (help)
  21. ^ "LA Times to unionize". Salon.
  22. ^ Levinsohn, ross. Missing or empty |title= (help)
  23. ^ "LA Times sold to billionaire investor".
  24. ^ "Maven to manage Sports Illustrated media assets". NDTV.
Business positions
Preceded by
Chief Executive Officer of Yahoo!