Ross Levinsohn

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Ross Levinsohn
Ross Levinsohn.jpg
Ross Levinsohn (2011)
Born 1964
New York, N.Y.
Alma mater American University
Occupation Executive, investor, board director

Ross Levinsohn (born c. 1964)[1] is a technology and media executive, and currently board member and investor. He served as CEO at Yahoo[2] in 2012 and prior to that role was Executive Vice President, Americas and Head of Global Media. For six years, he was president of Fox Interactive. He serves on several media and technology boards, including the "multi-channel, male-focused media network" Scout.[3] Levinsohn is a board member at Tribune Media, Vubiquity the leading provider of premium video content services, Zefr, and the National Association of Television Program Executives. He is also a trustee at his alma mater, American University.

Education and sports[edit]

Levinsohn grew up in New York City and Tenafly, New Jersey and graduated from Tenafly High School in 1981, where he lettered in football, soccer and baseball for the varsity teams.[4] Levinsohn graduated from American University with a bachelor's degree in broadcast communications.[5] He joined its board of trustees in 2015.


Early career[edit]

Levinsohn began his career at Saatchi & Saatchi on advertising accounts for daytime dramas including As The World Turns and Guiding Light. In 1986, he worked in sports marketing and promotion at ProServ. Levinsohn developed marketing and promotional campaigns for athletes, TV and events.

Marketing and promotions[edit]

From 1989 to 1996, Levinsohn worked at HBO in marketing and promotions for Time Warner Sports. Levinsohn then created and oversaw a production and enterprises group to expand and monetize the HBO brand across new media. In 1994, he helped develop content for CompuServe, Prodigy and America Online.


Levinsohn joined an online startup Sportsline in 1996 overseeing content and product. He produced a syndicated television show starring NFL coaches Marv Levy and Sam Wyche, and host Scott Kaplan. He helped bring CBS Sports in as an equity partner in 1997, enabling the company to IPO.

During the height of the first Internet boom, Levinsohn was recruited to help envision and launch the portal division for online search company Alta Vista in 1999. At the time, Alta Vista was the leading search engine in the world. Within six months Alta Vista Live was launched and quickly grew to one of the most popular content and services sites in the world.

News Corporation[edit]

In 1999, Levinsohn joined the internet division of News Corporation. From 2001 to 2005, he was SVP and General Manager at Fox Sports Interactive Media where he led the interactive sports business for Fox, including the site, which grew from a few hundred thousand users to more than 35 million monthly users and competed as the most popular sports site in the United States. After developing the business plan in 2005, he was named President of Fox Interactive Media. A direct report to Rupert Murdoch and Peter Chernin, Levinsohn helped the News Corporation acquire MySpace, IGN,,, Newroo and KSolo.[6] In less than a year, Fox's internet properties generated more page views than any other sites in the United States, in large part due to the growth of MySpace. In 2006, Levinsohn signed a search and advertising deal in which Google paid Fox for exclusive rights to search and some display inventory. Fox Interactive Media's properties grew to a top five internet group during Levinsohn's tenure and maintained its growth for more than a year after his departure.

Fuse Capital[edit]

In December 2007, Levinsohn and former AOL Chairman Jonathan Miller launched Velocity Interactive Group, a media and communications investment fund along with India's Keyur Patel. In India, it invested in leading media outlets NDTV and India TV, and Fuse+Media, which has financed motion pictures.

In May 2009, Velocity changed its name to Fuse Capital and announced a second fund with Best Buy to invest in digital media properties.


In October 2010, joined Yahoo's Americas Division, where he oversaw media and advertising.

He became interim Yahoo CEO position on 13 May 2012[7] with a tenure that lasted three months. In July, the Board chose Google executive Marissa Mayer to lead Yahoo. Levinsohn left the company in August.[8]


  1. ^ "Yahoo! Inc (YHOO.O) People". Retrieved 14 May 2012. 
  2. ^
  3. ^
  4. ^ Newman, Richard; Yellin, Deena; and Superville, Denisa R. "Tenafly grad takes helm at Yahoo", The Record (Bergen County), 15 May 2012. Accessed 17 May 2012. "In choosing former Tenafly resident Ross Levinsohn as its interim CEO on Monday, embattled Yahoo! Inc. picked a man who is focused, driven and confident.... Levinsohn graduated in 1981 from Tenafly High School, where he was a goalkeeper on the soccer team before switching to football"
  5. ^ Ross B. Levinsohn. "Ross Levinsohn: Executive Profile & Biography - Businessweek". Retrieved 14 May 2012. 
  6. ^ Jarboe, Greg; Reider, Suzie (17 August 2009). YouTube and Video Marketing: An Hour a Day. John Wiley and Sons. pp. 14–. ISBN 978-0-470-45969-0. Retrieved 23 May 2011. 
  7. ^ "Yahoo! Names Fred Amoroso Chairman and Appoints Ross Levinsohn Interim CEO (NASDAQ:YHOO)". Retrieved 14 May 2012. 
  8. ^ "Interim Yahoo CEO Ross Levinsohn leaves company". Reuters. July 30, 2012. 
Business positions
Preceded by
Scott Thompson
Chief Executive Officer of Yahoo!

Succeeded by
Marissa Mayer